Hi, I'm Kate 👋

As Prezly's Chief Storyteller and in-house devil's advocate, I welcome you to come gather around the fire and tuck into the premium knowledge marshmallows we've gathered for you down below. Mmm! Delicious, squishy wisdom.

With Mr Gaius 🐯With Mr Gaius 🐯
Now on YouTube!Now on YouTube!

All content by Kate

A collection of all articles authored by Kate Bystrova, published on Prezly
Guide: The 30+ Best Digital PR Tools & Software [In 2026]
Workflow
Gaming PR: 32 Media Pitch Templates & Examples (Free)
Event Announcement: 12 Media Pitch Templates & Examples (Free)
Rebranding: 10 Media Pitch Templates & Examples (Free)
12 binge-worthy PR podcasts in 2026 (+ best episodes!) 🎧
Blogs
PR Measurement: Which KPIs to track in 2026 (and how!)
Measurement
How to build a better PR media list: The best tools in 2026 (& template)
Email Marketing
The magical formula for calculating PR value ✨
Measurement
The best online PR communities: You don’t have to go it alone
12+ Connectively (HARO) Alternatives (For 2026)
Media Pitch
The top PR metrics to measure in your 2026 KPIs
Measurement
The best PR analytics tools to measure your PR efforts in 2026
Measurement
How to Send a Press Release in 3 Quick Steps [2026 Update]
Email Marketing
Press Kit: What It Is, Templates & 10+ Examples for 2026
Basics
What is Crisis Comms? Your Guide to PR Crisis Communication & Management (2026)
Crisis Communication
7 PR Crisis Management & Communication Examples: The best… and the absolute worst
Crisis Communication
5 great press release quotes and how to write them
Content Creation
30+ best press release distribution sites and services
PR Software
Social media PR: Examples, tactics, tips & more
Social Media
The power of storytelling in business & PR (or, How to make people fall in love)
Storytelling
4 reasons to choose Prezly vs a wire service
PR Software
4 reasons you shouldn't buy a media database (and what to do instead)
Best Practices
How to collaboratively write a press release without killing someone
Press Release Guide
Startup PR: Strategy, Software, and the Art of Not Crying in Interviews
Strategy
Free Editable Press Release Templates (With Examples)
Press Release Guide
Why journalists love online newsrooms & how to create yours
Media Pitch
Press kit
Company News
How to Write a Press Release: 2026 Step-By-Step Guide
Content Creation
How to do PR outreach: Examples, tools, tips & more
Media Pitch
How to take advantage of influencer marketing in PR
Influencer Marketing
Press release distribution: The what, where & who of press releases
Email Marketing
How to write a fashion press release that sparks a movement (Case Study)
Press Release Guide
How to Write a Press Release for an Event [With Template]
Press Release Guide
How to create a PR strategy in 2025: Examples, tips, templates & more
Strategy
Meet your new analytics dashboard
Changelog
Advertorial vs editorial for PR: Which is better? A comprehensive guide
Strategy
Team permissions
Team settings
Invite & manage team members
Team settings
Adding a logo to your site
Sites
Set up Google Analytics tracking for your site
Tips & tricks
Categorizing your stories
Configuring stories
15 stunning online newsroom examples you simply must see
Inspiration
How to translate a story
Languages
The GDPR & consent
Security & GDPR
Google Analytics 4 and why Europe is looking to alternatives for measurement
Company News
How to turn your site into a digital press kit
Free guides
Press release subject lines: How to, examples, tips & more
Email Marketing
Interview Opportunity: 10 Media Pitch Templates & Examples (Free)
How to improve your internal communications with Prezly
Free guides
How to add multimedia to your stories
Multimedia embeds
Deleting a story
Configuring stories
Duplicating a story
Configuring stories
Supported languages in Prezly
Creating stories
Sharing stories on social media
Configuring stories
Customize how a story looks on social media
Configuring stories
Automatically post new stories to social media platforms
Tips & tricks
Setting the Cover image for your stories
Creating stories
Correcting color distortion in Story images
Tips & tricks
Saving a Story as a PDF
Tips & tricks
Tailoring your sites for different audiences
Configuring stories
Improving SEO for your sites & stories
Configuring stories
Why am I (or a colleague) marked as unsubscribed?
FAQs
Setting up a Hub site
Creating hub rooms
Integrating Prezly into your website
Add Prezly to your site
Managing data requests
Security & GDPR
Consent & your existing database
Security & GDPR
Account sharing among teammates
Security & GDPR
How checkbox selection works in Prezly
Tips & tricks
Sharing quotes from Stories on Twitter & Facebook
Configuring stories
Belga announces technology partnership with Prezly as it celebrates 100th anniversary
Company News
Other ways you can use your Prezly sites
Free guides
How to use images to build better sites
Styling your Site
Unpublish a story
Configuring stories
How to pitch well, from first contact to follow-up
Free guides
Why do I get the error "this subdomain is already used by another site"?
Site setup
How can I add an email header image to the top of my campaign?
FAQs
Why do I get bounced contacts when I send campaigns?
FAQs
Can I upload a bought media database to Prezly?
Importing & exporting
How can I cancel an unsubscribe?
FAQs
How long does it take for my campaign to send?
FAQs
I sent a campaign to myself, so why can't I see it in my inbox?
FAQs
Can I change the URL of my site?
FAQs
Can I export my contacts at the end of my trial?
FAQs
Why are my test emails being flagged as suspicious?
FAQs
How can I add a publication date to my story?
FAQs
How to write a brand story (that journalists love)
Storytelling
How to write a book press release: Examples, templates & more
Media Pitch
Useful keyboard shortcuts to save you time
Creating stories
Made with love from from 19 countriesManage Cookies