Hi, I'm Kate 👋

As Prezly's Chief Storyteller and in-house devil's advocate, I welcome you to come gather around the fire and tuck into the premium knowledge marshmallows we've gathered for you down below. Mmm! Delicious, squishy wisdom.

With Mr Gaius 🐯With Mr Gaius 🐯
Now on YouTube!Now on YouTube!

All content by Kate

A collection of all articles authored by Kate Bystrova, published on Prezly
How to get influencers to promote your product: A guide on finding and outreach
Influencer Marketing
11+ influencer marketing campaign examples
Influencer Marketing
Press Kit: What It Is, Templates & 10+ Examples for 2026
Basics
What is a PR package? How to create one, with examples
Influencer Marketing
Integrate Prezly into your website
Add Prezly to your site
7 bad press release examples, with better rewrites
Content Creation
Should press releases have images and video?
Content Creation
Social media PR: Examples, tactics, tips & more
Social Media
Cosmetics PR: 28 Media Pitch Templates & Examples (Free)
Reputation management in public relations: What PR can do
12 crisis management tools for faster, clearer response
PR Software
Press Release Distribution for Small Businesses: Our Guide
PR Newswire pricing in 2026: costs, plans and fees
PR Software
What is UVPM? Unique visitors per month explained
Measurement
How to Write a Press Release for an Event [With Template]
Press Release Guide
Partnership announcements: Writing guide for partnership press releases (with examples)
Press Release Guide
Writing a New Hire Press Release (With Examples & Templates)
Press Release Guide
How to Write a Press Release: 2026 Step-By-Step Guide
Content Creation
Business Wire pricing in 2026: costs, quotes and fees
PR Software
15 best PR analytics software tools for 2026
Measurement
The best PR CRM software in 2026
10 consumer PR agencies to consider in 2026
The 20+ best PR & comms thought leaders to follow in 2026
Basics
5 Geeky Technology PR Campaigns to Ignite Your Strategy in 2026
Inspiration
The top PR metrics to measure in your 2026 KPIs
Measurement
How to write a book press release: Examples, templates & more
Media Pitch
How to use ChatGPT to draft your next press release
Press Release Guide
13+ Digital Storytelling Tools For PR & Content Teams
Storytelling
Guide: The 30+ Best Digital PR Tools & Software [In 2026]
Workflow
15 Best AI Tools for Public Relations (in 2026)
How to do car PR in 2026 & 7 great automotive PR stunt examples
Inspiration
7 PR Crisis Management & Communication Examples: The best… and the absolute worst
Crisis Communication
30+ best press release distribution sites and services
PR Software
11 binge-worthy PR podcasts in 2026 (+ best episodes!) 🎧
Blogs
How to create a PR strategy in 2026: Examples, tips, templates & more
Strategy
PR 101: An Actionable Guide to Public Relations (in 2026)
Basics
EIN Presswire vs PR Newswire: Which One Is Better? [2026]
PR Software
PR Agency for Small Business: Guide to Picking the Right One
The 10 Best PR Newswire Competitors & Alternatives (in 2026)
PR Software
16 Best PR Tools & Software for 2026 (With Real Pricing)
Cision Alternatives: 9 Tools PR Teams Switch To (2026)
PR Software
A 'Pitching the Press with Email Guide' from a Sales Turned PR Guy
Media Pitch
Startup PR: Strategy, Software, and the Art of Not Crying in Interviews
Strategy
6 surefire ways to optimize Excel stakeholder management
Workflow
How to build a better PR media list: The best tools in 2026 (& template)
Email Marketing
Press release distribution: The what, where & who of press releases
Email Marketing
How to Send a Press Release in 3 Quick Steps [2026 Update]
Email Marketing
5 great press release quotes and how to write them
Content Creation
How to write a brand story (that journalists love)
Content Creation
How to do PR for your beauty brand in 2026 (with examples)
Strategy
Media monitoring: 6+ tools, benefits & more
PR Software
The 15 top PR blogs in 2026 (and their best articles)
Productivity
What is strategic communication & how to make your own comms strategy
Strategy
Reddit for public relations 101: How to get the most out of the platform
Social Media
The power of storytelling in business & PR (or, How to make people fall in love)
Storytelling
Establishing newsworthiness: the #1 hack to creating unique media pitches
Media Pitch
4 reasons you shouldn't buy a media database (and what to do instead)
Best Practices
4 reasons to choose Prezly vs a wire service
PR Software
PRWeb vs PR Newswire: Are they worth it and what are the alternatives?
PR Software
Prowly vs Muck Rack (Comparison & Alternative) [2026 Update]
PR Software
5 customizable PR report templates to save you time
Measurement
15 Digital Newsroom Examples Worth Studying
Inspiration
What PR agencies should expect in the next 5 years
Strategy
How to write a killer social media press release (+ examples)
Content Creation
10 corporate social responsibility examples of CSR initiatives
CSR
What is Corporate Social Responsibility?
CSR
How to Improve Media Relations with Prezly's PR CRM
Best Practices
PR and Content Marketing: Differences, pros, cons and more
Basics
Acquisition press release: How to, templates, tips, examples & more
Press Release Guide
How to write a music press release (with band press release examples)
Press Release Guide
Food PR: 32 Media Pitch Templates & Examples (Free)
How to collaboratively write a press release without killing someone
PR Software
Free Editable Press Release Templates (With Examples)
Press Release Guide
Why journalists love online newsrooms & how to create yours
Media Pitch
The 15 best PR books (according to the experts)
How to write a company launch press release (and the biggest mistakes to avoid)
Press Release Guide
How to write a fashion press release that sparks a movement (Case Study)
Press Release Guide
6 digital storytelling examples to get inspiration for your brand
Storytelling
Advertorial vs editorial for PR: Which is better? A comprehensive guide
Strategy
Our 10 favorite PR and comms newsletters for ongoing education in 2026
The key to building relationships with journalists
Influencer Marketing
Press release subject lines: How to, examples, tips & more
Email Marketing
The best online PR communities: You don’t have to go it alone
How to do reactive PR in 2026
Strategy
11 legendary examples in corporate & business storytelling
Storytelling
The magical formula for calculating PR value ✨
Measurement
13 brand story examples that are unique & utterly brilliant
Storytelling
11+ Brand Monitoring Tools: Features, Prices & More
PR Software
PRWeb Pricing Guide (2026): Costs & Plans Broken Down
PR Software
Curated List: Top 23 B2B PR Agencies & Firms [2026 Update]
Showcase
Curated list: 12 best social media monitoring tools (2026)
PR Software
Top 12 PR Agencies & Firms for Nonprofits [2026 Update]
How to End a Press Release: Examples, Tips & Best Practices
Press Release Guide
Hiring a PR agency for startups (vs doing it yourself)
Healthcare Public Relations (in 2026): Your Complete Guide
PR automation software: Work faster, pitch smarter, and get better results
PR Software
What is Media Relations? Full Explainer & Guide [For 2026]
Media Pitch
Media Pitch vs Press Release: What’s the Difference?
Media Pitch
The 7 Best BuzzStream Competitors & Alternatives (in 2026)
PR Software
How to Pitch Journalists (And Earn Media Coverage) in 2026
Media Pitch
Calculate Share of Voice: How to & Use Cases
Measurement
Top 15 Tech PR Agencies & Firms [In 2026]
How to Write a Rebranding Press Release (w/ Template)
Press Release Guide
Tech PR: 32 Media Pitch Templates & Examples (Free)
Event Announcement: 12 Media Pitch Templates & Examples (Free)
Interview Opportunity: 10 Media Pitch Templates & Examples (Free)
Rebranding: 10 Media Pitch Templates & Examples (Free)
Why every PR agency needs an online newsroom
Strategy
What is Earned Media? (Defined, Benefits, & Examples)
Prowly vs Cision: Which Is Better? (2026)
14 Best PR Management Software Tools (In 2026)
8 Best PR Database Software Tools (In 2026)
PR Measurement: Which KPIs to track in 2026 (and how!)
Measurement
Gaming PR: 32 Media Pitch Templates & Examples (Free)
Press kit
Company News
Meet your new analytics dashboard
Changelog
Team permissions
Team settings
Invite & manage team members
Team settings
Adding a logo to your site
Sites
Set up Google Analytics tracking for your site
Tips & tricks
Categorizing your stories
Configuring stories
How to translate a story
Languages
The GDPR & consent
Security & GDPR
Google Analytics 4 and why Europe is looking to alternatives for measurement
Company News
How to turn your site into a digital press kit
Free guides
How to improve your internal communications with Prezly
Free guides
How to add multimedia to your stories
Multimedia embeds
Deleting a story
Configuring stories
Duplicating a story
Configuring stories
Supported languages in Prezly
Creating stories
Sharing stories on social media
Configuring stories
Customize how a story looks on social media
Configuring stories
Automatically post new stories to social media platforms
Tips & tricks
Setting the Cover image for your stories
Creating stories
Correcting color distortion in Story images
Tips & tricks
Saving a Story as a PDF
Tips & tricks
Tailoring your sites for different audiences
Configuring stories
Improving SEO for your sites & stories
Configuring stories
Why am I (or a colleague) marked as unsubscribed?
FAQs
Setting up a Hub site
Creating hub rooms
Managing data requests
Security & GDPR
Consent & your existing database
Security & GDPR
Account sharing among teammates
Security & GDPR
How checkbox selection works in Prezly
Tips & tricks
Sharing quotes from Stories on Twitter & Facebook
Configuring stories
Belga announces technology partnership with Prezly as it celebrates 100th anniversary
Company News
Other ways you can use your Prezly sites
Free guides
How to use images to build better sites
Styling your Site
Unpublish a story
Configuring stories
How to pitch well, from first contact to follow-up
Free guides
Why do I get the error "this subdomain is already used by another site"?
Site setup
How can I add an email header image to the top of my campaign?
FAQs
Why do I get bounced contacts when I send campaigns?
FAQs
Can I upload a bought media database to Prezly?
Importing & exporting
How can I cancel an unsubscribe?
FAQs
How long does it take for my campaign to send?
FAQs
I sent a campaign to myself, so why can't I see it in my inbox?
FAQs
Can I change the URL of my site?
FAQs
Can I export my contacts at the end of my trial?
FAQs
Why are my test emails being flagged as suspicious?
FAQs
How can I add a publication date to my story?
FAQs
Useful keyboard shortcuts to save you time
Creating stories