Hi, I'm Kate 👋

As Prezly's Chief Storyteller and in-house devil's advocate, I welcome you to come gather around the fire and tuck into the premium knowledge marshmallows we've gathered for you down below. Mmm! Delicious, squishy wisdom.

With Mr Gaius 🐯

With Mr Gaius 🐯

Now on YouTube!

Now on YouTube!

All content by Kate

A collection of all articles authored by Kate Bystrova, published on Prezly

Customize how a story looks on social media

How to Send a Press Release in 3 Quick Steps [2025 Update]

15 stunning online newsroom examples you simply must see

7 PR Crisis Management & Communication Examples: The best… and the absolute worst

Press Kit: What It Is, Templates & 10+ Examples for 2025

30+ best press release distribution sites and services

How to create a PR strategy in 2025: Examples, tips, templates & more

Startup PR: Strategy, Software, and the Art of Not Crying in Interviews

Social media PR: Examples, tactics, tips & more

Press release subject lines: How to, examples, tips & more

How to write a fashion press release that sparks a movement (Case Study)

How to take advantage of influencer marketing in PR

Guide: The 30+ Best Digital PR Tools & Software [In 2025]

Why journalists love online newsrooms & how to create yours

12 binge-worthy PR podcasts in 2025 (+ best episodes!) 🎧

Tailoring your sites for different audiences

How to turn your site into a digital press kit

How to build a better PR media list: The best tools in 2025 (& template)

How to Write a Press Release: Step-By-Step Guide [2025 Update]

Can I change the URL of my site?

Free Editable Press Release Templates (With Examples)

How to Write a Press Release for an Event [With Template]

Press release distribution: The what, where & who of press releases

The magical formula for calculating PR value ✨

PR Measurement: Which KPIs to track in 2025 (and how!)

How to do PR outreach: Examples, tools, tips & more

The power of storytelling in business & PR (or, How to make people fall in love)

How to write a book press release: Examples, templates & more

What is Crisis Comms? Your Guide to PR Crisis Communication & Management (2025)

Advertorial vs editorial for PR: Which is better? A comprehensive guide

4 reasons to choose Prezly vs a wire service

4 reasons you shouldn't buy a media database (and what to do instead)

I sent a campaign to myself, so why can't I see it in my inbox?

The best PR analytics tools to measure your PR efforts in 2025

How can I add an email header image to the top of my campaign?

How to create story templates

How to add multimedia to your stories

5 great press release quotes and how to write them

How to collaboratively write a press release without killing someone

Press kit

12+ Connectively (HARO) Alternatives (For 2025)

The top PR metrics to measure in your 2025 KPIs

Meet your new analytics dashboard

Team permissions

Invite & manage team members

Set up Google Analytics tracking for your site

Categorizing your stories

How to translate a story

The GDPR & consent

Google Analytics 4 and why Europe is looking to alternatives for measurement

Event Announcement: 12 Media Pitch Templates & Examples (Free)

Interview Opportunity: 10 Media Pitch Templates & Examples (Free)

Rebranding: 10 Media Pitch Templates & Examples (Free)

How to improve your internal communications with Prezly

Using filters to search for stories

Create & send pitches

Deleting a story

Duplicating a story

Supported languages in Prezly

Sharing stories on social media

Automatically post new stories to social media platforms

Setting the Cover image for your stories

Correcting color distortion in Story images

Saving a Story as a PDF

Improving SEO for your sites & stories

Why am I (or a colleague) marked as unsubscribed?

Setting up a Hub site

Integrating Prezly into your website

Managing data requests

Consent & your existing database

Account sharing among teammates

How checkbox selection works in Prezly

Sharing quotes from Stories on Twitter & Facebook

Belga announces technology partnership with Prezly as it celebrates 100th anniversary

Other ways you can use your Prezly sites

How to use images to build better sites

Unpublish a story

How to pitch well, from first contact to follow-up

Why do I get the error "this subdomain is already used by another site"?

Why do I get bounced contacts when I send campaigns?

Can I upload a bought media database to Prezly?

How can I cancel an unsubscribe?

How long does it take for my campaign to send?

Can I export my contacts at the end of my trial?

Why are my test emails being flagged as suspicious?

How can I add a publication date to my story?

Useful keyboard shortcuts to save you time

Gaming PR: 32 Media Pitch Templates & Examples (Free)

The best online PR communities: You don’t have to go it alone