Real-time analytics to help you earn more coverage

Get insights on your PR strategy’s performance and where to focus next. Track journalist engagement, newsroom activity, earned coverage, and more.

500+ leading PR teams use Prezly to track their PR strategy’s performance
Acer Logo
Remarkable Logo
Sennheiser Logo
Sony Logo
IKEA Logo

Track journalist engagement

Monitor contact activity from a clear timeline view. Know exactly which journalists are interacting with your campaigns, reading your latest stories, and subscribing to your newsroom.

  • Real-time contact activity timeline
  • Measure email engagement
  • See story & newsroom engagement
Track journalist engagement

Track campaign performance

Know at-a-glance which emails perform best with our straightforward campaign reports. Easily spot bad contacts in your list by seeing which emails went undelivered.

  • Auto-generated campaign reports
  • Report on opens, clicks, deliveries, & unsubscribes
  • Identify "bad" contacts
Track campaign performance

Careful contact management and watchful relationship building are keys to success in PR, and the analytics from Prezly help us to adapt strategies where needed.

Peter Meyenburg
Peter MeyenburgHead of PR
Peter Meyenburg

Track newsroom & story activity

See how much traffic each of your stories is getting, and where that traffic is coming from. Know who from your list is reading your content by browsing at the contact level.

  • Track visits, traffic sources, & contact engagement

  • Privacy-first analytics from Plausible

  • Integrates with Google Analytics

Track newsroom & story activity

Track & report on earned coverage

Log any social mention, online coverage, or offline coverage you receive. Link any logged coverage to a journalist in your contact list and a story in your newsroom. Already have a coverage tracker? Use our API to sync it to Prezly.

  • Log earned coverage
  • Send earned coverage reports
  • Sync to your media monitoring tool with our API
Track & report on earned coverage

Analytics throughout your entire workflow

Prezly offers all the tools you need to earn more media coverage

Pitch your stories

Send personalized email campaigns on behalf of your team, complete with multimedia bells, whistles, and analytics.

Build your contact list

Create an active list of journalists so you always target the right audience with your message.

Set up your newsroom

Create a home for your Press Releases by publishing them in a fully branded, multinational newsroom.

Frequently asked questions about Prezly’s analytics tool

Still have a question? Contact us! We’ll be happy to help you.

Join 500+ PR teams already loving Prezly

Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.