PR CRM software


Media relationships,
remembered.

Keep media contacts, lists, and relationship history in one shared CRM, so your team has context before every pitch.

Start your free trial Book a demo

14-day free trial. No credit card required.

Rated 4.7 out of 5 onCapterra

Leading PR teams manage their media contacts in Prezly.

Sennheiser IKEA Sony ING reMarkable Doctors Without Borders
“We use Prezly to keep track of our most important contacts.”
Isabell Cordes
Isabell Cordesgamigo group
Customer story
One shared CRM for your team

Build your media list.
Keep the relationship.

Every contact, list, note, and email in one place your whole team can trust.

01 · IMPORT

Add media contacts in seconds.

Import the lists you already have. Prezly links each journalist to their outlet automatically.

  • Import from Excel, CSV, or Mailchimp
  • Merge multiple lists at once
  • Search and filter every contact
Import your contacts
02 · ORGANIZE

Keep every media list ready.

Build segments by tag, beat, region, or engagement, so the right list is waiting for every story.

  • Tags and media list segments
  • Journalists linked to their outlets
  • Inactive contacts flagged
Organize your lists
03 · GROW

Let journalists subscribe to you.

Your Prezly newsroom doubles as an opt-in channel, so new contacts come to you.

  • Subscribe forms on your newsroom
  • Found in Google search results
  • Private newsrooms for VIP lists
Explore newsrooms
04 · TRACK

See the full relationship history.

Pitches, opens, notes, and updates on one timeline. Anyone on your team can pick up where a colleague left off.

  • Shared journalist profiles
  • Real-time activity timeline
  • Email open and click tracking
Start tracking for free

Bring your media list into Prezly.

Import contacts yourself in minutes, or let our team do it for you, free.

Curated media lists

Need new contacts?
We’ll build the list.

Skip the generic database full of people who never reply. We build a targeted media list for your story and deliver it straight into your Prezly CRM.

Book a demo How curated lists work
Free help switching to Prezly

Move to Prezly. We’ll help.

Our team handles your move, free of charge. Tell us what you use today, and we’ll help bring your contacts and PR content into Prezly.

Talk to us about switching How free migration works
With Prezly, we can make journalists' jobs easier. They can easily find what they're looking for in one simple package.
Annelies NauwelaertsIKEA
Read customer story
But for me, it's just perfect that Prezly is one tool that combines everything.
Manon AckeTwo is a Crowd PR
Read testimonial
One of the things I like the most about Prezly is their support team - the team is always there to help.
Victoria ChernihGasoline Media
Read testimonial

Frequently asked
questions.

Questions about getting started?

Book a demo
What is a PR CRM?

A PR CRM is software for managing media relationships. It keeps journalist and outlet contacts, media lists, notes, and every pitch, open, and click in one shared place, so PR teams know who to contact and what happened last time.

Does Prezly include a media database?

Prezly helps you manage your own media contacts. It isn’t a generic journalist database. A curated media list service is also available. Book a demo to discuss your needs.

Why use a PR CRM instead of a spreadsheet?

A spreadsheet stores names. A PR CRM stores the relationship: tags and segments, linked outlets, team notes, and every pitch, open, and click, shared with your whole team.

Can I import my existing contacts?

Yes. Upload contacts from Excel, CSV, or Mailchimp yourself, or let our team move your contacts and media lists for you, free of charge.

Can I try Prezly before committing?

Yes. You can try Prezly free for 14 days, with no credit card required.

What kind of support will I get?

When you contact Prezly support, a real person replies. Our team can help with setup, migration, and questions along the way.

TRY PREZLY FOR YOUR TEAM

Software for people
who care about PR.

Manage your stories, media contacts, and pitches in one place.
Try Prezly yourself or let us show you around.

14-day free trial. No credit card required.