01
Draft from a brief
›Draft a story from this brief, then stop for my edits.
↳Turn a brief into a first draft, using your published stories to match structure and tone.
Prezly AI / Powered by MCP
Run your PR from Claude, ChatGPT, and Gemini.
Connect Claude, ChatGPT, or Gemini to Prezly. Ask it to draft stories, find contacts, review campaigns, and work across your newsroom. You stay in control.
Claude
ChatGPT
GeminiClaude · Prezly AI Connected
You
Turn this brief into a story and campaign draft. Find relevant contacts, but do not publish or send anything.
Prezly AI
review_brief create_story prepare_media_list create_campaign
Your story, media list, and campaign draft are ready to review. Nothing has been published or sent.
Campaign draft readyNothing published or sent
Illustrative workflow using supported Prezly actions.
01What it does
Type it. Prezly does it.
Use the assistant you already know. Prezly AI uses MCP to give it a direct, permissioned way to work with the PR information in your account.
02
Build a media list
›Find journalists covering climate technology in Europe.
↳Find the right contacts using tags, campaign history, and the information already in Prezly.
03
Review a campaign
›How did Tuesday’s campaign compare with last month?
↳Compare sends, inspect performance, and ask follow-up questions without assembling a report first.
04
Find what matters
›Show every contact tagged Sustainability we have not pitched recently.
↳Search stories, contacts, campaigns, and newsrooms with a normal question instead of a filter maze.
05
Manage a newsroom
›What is still in draft, and what needs attention?
↳Review published work, surface drafts, and prepare updates with the context your assistant needs.
06
Clean up your lists
›Find contacts with bounced emails so I can review them.
↳Find bounced addresses, duplicates, or cold contacts before the next campaign leaves your desk.
02Live workflow
One conversation. A campaign ready to go.
Ask for an outcome. Prezly AI finds the context, completes the permitted steps, and shows you exactly what changed.
AI assistant
Prezly connected review_brief · create_story
I reviewed the brief and created the story draft. Next I prepared a relevant media list from the contacts available in Prezly.
Build the campaign draft with that story and audience. Do not publish or send it.
prepare_media_list · create_campaign
Done. The story, media list, and campaign draft are ready for your review.
Product Launch campaignReady for review
Story draftCreated
Media listPrepared
Campaign draftCreated
Nothing published or sent
03Across Prezly
And the rest of the workflow got better, too.
Import your draft. Shape the story. Build a focused audience.
Google Docs import
Bring your draft. Keep your work.
Import a Google Doc into Prezly Stories with headings, paragraphs, links, images, and basic formatting kept in place.
See Google Docs importStory Editor
More control. Less cleanup.
Wrap text around images, bring your brand colour into the story, and make polished newsroom content without fighting the editor.
Audience Builder
Build the right audience from what you know.
Combine tags, previous campaigns, saved contact views, or pasted email addresses. Prezly removes duplicates and updates the count as you work.
See Audience Builder
+ moreFocused audienceBuilt from your existing contact context
Duplicates removedAudience ready
Story search
Find the right story faster.
Search improvements make older work easier to surface when you need it.
⌘ K
Campaigns
Add the whole result in one move.
Add all matching contacts to a campaign instead of selecting them one by one.
Maya ChenTechnologyJon BellTechnologyAmira CostaTechnologyAll matching contacts
04Setup
Connect your assistant. Choose its access.
Connect Claude, ChatGPT, or Gemini, then approve only the access it needs. Prezly AI connects securely through MCP.
05Human first
AI assists. You approve.
Your assistant can read, analyse, and draft. A person reviews and publishes from their own Prezly account.
Scoped access
Choose read-only access or grant specific permissions for stories, campaigns, and contacts.
Easy to revoke
Remove a key from your dashboard and its access stops across the API and MCP server.
Your judgement stays central
Use AI to do the legwork. Keep editorial decisions and publishing with your team.
06FAQ
Prezly AI, answered.
Prezly AI lets supported AI assistants work with your Prezly account. It uses MCP, an open standard that gives assistants a structured, permissioned way to find information and carry out work across stories, contacts, campaigns, and newsrooms.
Prezly AI is designed for MCP-compatible assistants, including Claude, ChatGPT, and Gemini. Availability and setup can vary by client.
No. Your assistant can read, analyse, and draft within the permissions you grant. A person still reviews and publishes from their own Prezly account.
Yes. Access can be read-only or scoped to specific permissions for stories, campaigns, and contacts. You can revoke access from your dashboard.
Google Docs import and Audience Builder are being introduced through Prezly Labs. Availability can differ by account while the team gathers feedback.
Prezly AI Powered by MCP
Bring Prezly into your AI workflow.
Draft stories, build media lists, review campaigns, and manage PR work from the assistant you already use.