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Choose a template
Select the option that matches your news, such as a product launch, event, partnership, or funding round.
Free press release template
Choose the type of announcement, add the key facts, and get a structured starter draft.
Works with
Word
PDF
Google Docs
Plain text
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What is a press release template?
A press release template is a reusable framework for writing an official announcement. It gives you space for the headline, dateline, lead, supporting facts, attributed quote, company boilerplate, and media contact details journalists expect.
How it works
Three simple steps.
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Add the key facts
Answer the prompts with your company name, announcement details, date, quote, and media contact.
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Use your draft
Review the draft, then copy it or download it as a Word document, PDF, Google Doc, or text file.
Free press release builder
Fill in the details and edit your draft.
The preview updates as you type. When the draft is ready, copy it or download it in the format you need.
How to write a press release
Give journalists the facts in the order they need them.
The template handles the structure. Your job is to make the announcement specific, accurate, and worth reading.
- Confirm there is real news
Use a release for a concrete launch, event, appointment, transaction, result, or other verifiable change.
- State the news in the headline
Name the company and action. Save slogans, scene-setting, and background for later.
- Answer the five Ws in the lead
Give the reader the who, what, when, where, and why before adding context.
- Add facts in descending importance
Include dates, prices, availability, data, methodology, or practical details a journalist can verify.
- Use the quote for interpretation
Explain a decision or consequence. Do not repeat the headline in quotation marks.
- Finish with context and contact details
Add the company boilerplate, a working media contact, useful links, and any downloadable assets.
Read Prezly's detailed guides to writing a press release, headlines, quotes, boilerplates, and length.
Announcement templates
Choose the structure that fits your news.
Product launches, events, partnerships, appointments, acquisitions, and funding rounds need different facts. Choose a type below, then replace the sample information with your own.
PRODUCT LAUNCH PRESS RELEASE
Company launches a new way to...
Use this template for a new product, service, feature, or major update.
What to include
availability date, audience, price or access details, key capability, and product link.
Company launches a new way to make PR work simpler
A shared workspace brings briefs, drafts, contacts, and approvals into one campaign view.
“Teams should see the campaign without opening six tabs.”
Standard press release format
Use this standard press release structure.
Start with the headline and lead paragraph. Then add supporting details, a useful quote, a short company description, and media contact information.
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Headline
State the announcement in one clear sentence. Avoid slogans and vague claims.
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Lead paragraph
Answer the essential questions: who, what, when, where, and why.
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Details and quote
Add context, evidence, and a quote that gives a useful point of view.
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Company and contact details
End with a short company description and the name, email, and phone number of a media contact.
01
Acme launches a shared workspace for PR campaigns
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BRUSSELS, October 12, 2026 — Acme today launched a shared campaign workspace that gives communications teams one place to plan, draft, and review their work.
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The workspace is available today and brings campaign briefs, story drafts, contacts, and approvals into a single view.
“Teams should be able to see the campaign without opening six tabs,” said Mara Bell, CEO of Acme.
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About Acme
Acme builds campaign software for in-house communications teams.
Media contact
Mara Bell · press@acme.example
Copy-and-paste template
Replace the bracketed instructions with your information.
Remove any section you do not need, and check every name, date, number, link, and quotation before sending.
FOR IMMEDIATE RELEASE
[Headline that states the news clearly]
[Optional subheadline with an important date, number, audience, or outcome]
[CITY, COUNTRY, Month Day, Year.] [Company name] today announced [the main news, who it affects, and when it takes effect].
[Explain why the announcement matters. Add specific dates, numbers, availability details, or other facts a journalist can verify.]
“[Add a quote that gives context, explains a decision, or describes the effect on customers],” said [full name, job title, company].
[Add one or two short paragraphs with supporting facts or relevant background.]
About [Company name]
[Explain what the company does, who it serves, and where readers can learn more.]
Media contact
[Full name][Email address]
[Phone number]
[Press or newsroom URL]
###
Before you send it
Review the starter draft.
The builder organizes your information into a press release. It does not fact-check or rewrite the result, so give it one final edit before publishing.
- Check every fact
Confirm names, dates, numbers, links, and contact details.
- Remove vague claims
Replace words like “innovative” with specific, useful details.
- Get quote approval
Make sure every quoted person has approved their wording.
- Test the media contact
Use an inbox and phone number that journalists can reach.
Customer story · Wallsauce
“That's everything a journalist needs right there. The easier you can make it for them, the better.”
Nicole Yeardley · Digital Marketing & Content Manager, Wallsauce
Read the customer storyAfter you finish the draft
Publish the release, then pitch the right journalists.
A finished document is the source material. Coverage still depends on the story, timing, audience, and outreach.
Publish an accessible version
Put the release on a public newsroom page with working links, images, captions, and downloadable media.
Prepare a short media pitch
Explain why the news matters to that journalist's audience and link to the complete release.
Contact a relevant list
Choose journalists who cover the topic. A small relevant list beats a mass blast.
Stay available
Honor embargoes, answer follow-up questions, correct public facts, and track replies and coverage.
Next: write the media pitch or read Prezly's guide to press release distribution.
Publish with Prezly
Turn the document into a visual newsroom story.
In Prezly, you can add images, brand styling, links, and downloadable media assets before publishing the release in your newsroom.
Browse real press release examplesnews.remarkable.com
PRESS RELEASE · 6 MAY 2026
Product images
Download media assetsProduct images, product film, and press-release PDF
Introducing reMarkable Paper Pure: the original paper tablet, perfected
The new 10.3-inch black-and-white paper tablet offers reMarkable's renowned paper-like writing feel and workflow-focused features.
Product imagesOSLO, Norway, May 6, 2026
reMarkable today announced reMarkable Paper Pure, the easiest way to bring the freedom and benefits of handwriting into a busy digital workday. It begins shipping in early June, starting at $399.
“It closes the gap between how we think and work in a way only a paper tablet can.”Mats Herding Solberg, Chief Product Officer at reMarkable
Story publishedPublished in the reMarkable newsroom
Press release template FAQ
Common questions about press release templates.
What is a press release template?
A press release template is a reusable structure for announcing news to journalists and the public. It normally includes a release instruction, headline, dateline, lead, supporting facts, attributed quote, company boilerplate, and media contact details.
What is the standard press release format?
A standard press release includes a clear headline, a dateline, a lead paragraph containing the essential news, supporting detail, a useful quote, a company boilerplate, and media contact information.
How long should a press release be?
Aim for one page and roughly 300 to 500 words for most announcements. A complex financial, legal, or research release may need more room, but every extra paragraph should add facts or useful context.
What should the first paragraph contain?
The lead should quickly answer the most important parts of who, what, when, where, why, and how. Do not hide the announcement behind company history or scene-setting.
Should a press release include quotes?
Usually, yes. A good quote adds interpretation, evidence, or a human point of view. Avoid quotes that merely say the company is excited, delighted, or proud.
What are the main parts of a press release?
A complete press release normally includes a release instruction, headline, optional subheadline, dateline and lead, supporting facts, an attributed quote, company boilerplate, media contact details, and an optional closing mark.
What are the five Ws of a good press release?
The five Ws are who, what, when, where, and why. A strong lead answers the most important of these immediately, then uses the body to add evidence, context, and the how.
Can I use this press release template in Word or Google Docs?
Yes. Build the draft on this page, then download a Word document, download a PDF, copy formatted text for Google Docs, or save a plain-text version.
Is a press release the same as a media pitch?
No. A press release is the complete official announcement. A media pitch is a short, personalized message that explains why the announcement is relevant to a particular journalist and links to the full release.
What does “for immediate release” mean?
It means journalists may publish the information as soon as they receive it. If the news must remain private until a specific moment, use an embargo instruction with the date, time, and time zone instead.
What does ### mean at the end of a press release?
The three hash marks are a traditional closing mark that tells the reader the release has ended. They are optional for an online newsroom story but still common in documents sent to media contacts.
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