155 examples of great press releases (including world-famous brands)

  • 80,112 press releases published

  • 2,110 newsrooms created

  • 71,370 campaigns sent with Prezly in 2021

How to write a great press release

After more than ten years in the world of PR, we've seen what makes a great press release. We're not necessarily experts, but our clients sure are. That's why we combed through hundreds upon thousands of our clients' best press releases to find the very best press release examples, and distil them into a guide for creating an incredible, engaging press release announcement.

Get the full guide here:

How to write a great press release (with expert advice & real-life examples)
How to write a great press release (with expert advice & real-life examples)

Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.

Strapped for time? Check out the highlights below or skip ahead to the best press release examples.

1. Figure out your headline

The headline is the first thing a journalist sees and it has one job: to get them to read more. Make it good, else they might not read any further.

So, step one: determine who your audience is, who your competitors are, the current state of your market, and what you're doing that's so different. Then use that information to tell them why they should care about your news. (Spoiler: if you have to explain it, it's too convoluted.)

For the full walkthrough, visit our free guide:

Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)
Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)

No pressure, but a good press release headline will either completely make or break your entire press release.

2. Include hi-res assets

Did you know that multimedia press releases get up to 9.7x as many views as those using text alone? Including images within your press release doubled the chance of it getting noticed; video quadrupled it. In 2022, there's no reason why you shouldn't consider embedding a few of the following in your most important press releases:

  • Hi-res photographs

  • Logos

  • Videos

  • Social media posts

Want more details? Here are our best resources:

  1. Make your news social-media friendly

  2. Include images in different resolutions and sizes

  3. Why you should NEVER send media assets as email attachments (& what you should do instead)

If you include a nice feature video and some appealing inserts, journalists are much more inclined to take a look at your press release and get that information to the reader.

To get a great head start on the competition and save time going through these steps each time you publish a press release, set up your newsroom to function as your digital press kit.

Here's a Prezly case study showing how doing just that helps gaming behemoth Crytek stay on-brand in the media and with their partners. Want to build your own press kit? We have a guide for that:

Press Kit & Media Kit Guide (What To Include + 9 Examples)
Press Kit & Media Kit Guide (What To Include + 9 Examples)

A company press kit serves as a style guide for anyone looking to tell your story. But did you know it can also improve your media relations and boost your chances of coverage?

3. Use SEO tactics to your advantage

As in, set up a newsroom for your brand or project and use it to house your backlog of news, contacts and media assets. You can do this in myriad different ways, whatever your budget, from dedicating a part of your normal site to news updates, to setting up a free blog account through Wordpress or Wix, to using a dedicated piece of newsroom software. (You'll forgive us for being biased towards that last option, since customizable newsrooms come as standard with Prezly subscriptions.)

Having a newsroom gives you the power to control at least some of the narrative around your brand, establishes a history for your venture and gives people – journalists, bloggers and customers alike – a source of truth for your business. This is incredibly important at a time when most of what people read about your enterprise comes from third-party sources, like social media posts and review sites.

Put simply, your newsroom is your brand's legacy online. But there are other benefits to hosting your best press releases on a live site versus shooting them out via discrete email campaigns.

Our coverage increased exponentially after we implemented our Prezly newsroom properly and set it up on our website.

4. Sweeten the deal for the reader

Think about what else you can add to your press release to make it that much more irresistible to your audience.

  1. Make multiple versions of your press release

  2. Localize your press release announcement

The translate tool on Prezly is really good because, when I'm done with my English [story], I press translate and I don't have to re-input – basically the images, the videos, the whole structure is there.

155 best press release examples

More than 80,000 stories were published with Prezly in the past year. Here are 155 of the very best to inspire your next great press release.

Hovia's new checkerboard wallpaper collection puts a twist on the trend

Hovia's new checkerboard wallpaper collection puts a twist on the trend

Hovia logo
Carlson Introduces a New Flavor of Award-Winning Cod Liver Oil

Carlson Introduces a New Flavor of Award-Winning Cod Liver Oil

Carlson logo
InnoGames launches new exploration and simulation game for iOS & Android

InnoGames launches new exploration and simulation game for iOS & Android

InnoGames logo
Salvatori presents “Omphalos”, a new collection of coffee tables designed by John Pawson

Salvatori presents “Omphalos”, a new collection of coffee tables designed by John Pawson

Salvatori logo
Nylah’s Naturals Launches New Product to Combat Hair Loss in Afro Hair

Nylah’s Naturals Launches New Product to Combat Hair Loss in Afro Hair

undefined logo
Create your own Press Release
John Schneider Puts His ‘Southern Ways' on Display with New Album

John Schneider Puts His ‘Southern Ways' on Display with New Album

Nashville Publicity Group logo
Art event press release example

Art event press release example

Bellyard logo
Light & Life Announces New Year’s Eve Event with David Guetta in Brooklyn Warehouse

Light & Life Announces New Year’s Eve Event with David Guetta in Brooklyn Warehouse

Light & Life logo
Mustard - A surreal comedy about friends, real and imagined.

Mustard - A surreal comedy about friends, real and imagined.

Belfry Theatre logo
Pandox Hotels announces spring events line-up

Pandox Hotels announces spring events line-up

Pandox Hotels logo
Create your own Press Release
Samsung announces an online event

Samsung announces an online event

Samsung logo
Feminist voices from the Middle East, North Africa & Europe speak out

Feminist voices from the Middle East, North Africa & Europe speak out

Beursschouwburg logo
Foreign Correspondent: On Thin Ice

Foreign Correspondent: On Thin Ice

ABC logo
A multimedia press release

A multimedia press release

AB InBev logo
Company announcement

Company announcement

Aviasales logo
Create your own Press Release
Aviation press release example

Aviation press release example

Skeyes logo
A simple message for 2022

A simple message for 2022

Skeyes logo
Using quotes in a press release

Using quotes in a press release

De Lijn logo
Incorporating infographics in your story

Incorporating infographics in your story

IKEA logo
Stories in translation

Stories in translation

IKEA logo
Create your own Press Release
Global press anouncement

Global press anouncement

Flaregames logo
Well Played Games joins Phoenix Games

Well Played Games joins Phoenix Games

Well Played Games logo
An announcement from the CEO

An announcement from the CEO

Phoenix Games logo
The perfect press release?

The perfect press release?

Skoda logo
Success Story: SKODA and Volkswagen Celebrate 25-Year Partnership

Success Story: SKODA and Volkswagen Celebrate 25-Year Partnership

Skoda logo
Create your own Press Release
Controversial Ceilings? - Murals Wallpaper On The Potential Of The Fifth Wall

Controversial Ceilings? - Murals Wallpaper On The Potential Of The Fifth Wall

MuralsWallpaper logo
Butterfly bonanza in Northern Australia signifies biodiversity hot spot

Butterfly bonanza in Northern Australia signifies biodiversity hot spot

Australian National University logo
AIF use Prezly to publish their online magazine

AIF use Prezly to publish their online magazine

Arab Image Foundation logo
حدثَ أن كنّا صغارًا : كانون الأول ٢٠٢١

حدثَ أن كنّا صغارًا : كانون الأول ٢٠٢١

Arab Image Foundation logo
Game launch press release

Game launch press release

Kolibri logo
Create your own Press Release
Easy newsletter distribution via Prezly

Easy newsletter distribution via Prezly

Kolibri logo
Video helps tell the story in Shopify x JD.com partnership launch

Video helps tell the story in Shopify x JD.com partnership launch

Shopify logo
Sharing news of a big award win

Sharing news of a big award win

Kolibri logo
Embedding social media posts

Embedding social media posts

Iceberg Interactive logo
A full gallery

A full gallery

Two Is A Crowd logo
Create your own Press Release
The perfect press release

The perfect press release

Two Is A Crowd logo
Publishing news as well as releases

Publishing news as well as releases

Eneco logo
Energy sector press release example

Energy sector press release example

Eneco logo
DIVA's newsroom media gallery

DIVA's newsroom media gallery

DIVA logo
Event press release example

Event press release example

DIVA logo
Create your own Press Release
Everything in one press release

Everything in one press release

Jebsen & Jessen logo
Employee spotlight: Roy Lim

Employee spotlight: Roy Lim

Jebsen & Jessen logo
A gaming newsroom

A gaming newsroom

InnoGames logo
Kick off the new year with Forge of Empires

Kick off the new year with Forge of Empires

InnoGames logo
Forge of Empires Named “Best of 2015” in Google Play Store

Forge of Empires Named “Best of 2015” in Google Play Store

InnoGames logo
Create your own Press Release
Leadership announcement

Leadership announcement

Brussels Airlines logo
The Brussels Airlines newsroom

The Brussels Airlines newsroom

Brussels Airlines logo
PepsiCo's Winter Innovations: Lay's Winter Editions

PepsiCo's Winter Innovations: Lay's Winter Editions

Bebble logo
Lay's ‘Choir of Champions’ neemt de straten van Europa over om wereld #GameReady te maken

Lay's ‘Choir of Champions’ neemt de straten van Europa over om wereld #GameReady te maken

Bebble logo
Kunst in de stad en de kracht van creatieve ruimtes

Kunst in de stad en de kracht van creatieve ruimtes

Bebble logo
Create your own Press Release
Integrated media assets

Integrated media assets

MSF logo
Storytelling in translation

Storytelling in translation

Medicos Sin Fronteras logo
A story rich in visuals

A story rich in visuals

Gamigo Group logo
Media alert for players

Media alert for players

Gamigo Group logo
Estée Lauder: New - Perfectionist Pro

Estée Lauder: New - Perfectionist Pro

Estée Lauder logo
Create your own Press Release
Every asset a journalist could want

Every asset a journalist could want

Estée Lauder logo
To-the-point storytelling

To-the-point storytelling

Wallsauce logo
A story in translation

A story in translation

Wallsauce logo
Media assets for print & web

Media assets for print & web

Wallsauce logo
A message from the CEO

A message from the CEO

Crytek logo
Create your own Press Release
Adding context to your story

Adding context to your story

Crytek logo
Press kit subdivisions

Press kit subdivisions

Crytek logo
ASSASSIN’S CREED® REBELLION, disponible para dispositivo moviles el 21 de Noviembre

ASSASSIN’S CREED® REBELLION, disponible para dispositivo moviles el 21 de Noviembre

Ubisoft logo
Telenet has been given the green light from the European Commission for the acquisition of BASE Company NV

Telenet has been given the green light from the European Commission for the acquisition of BASE Company NV

Telenet logo
Lenovo names Ashton Kutcher as its newest product engineer

Lenovo names Ashton Kutcher as its newest product engineer

Lenovo logo
Create your own Press Release
Ambi is Reimagining the Higher Education Experience with a New Product Class and $6.5M in Funding

Ambi is Reimagining the Higher Education Experience with a New Product Class and $6.5M in Funding

Pando logo
Embrace innovation with Wolf Gourmet toasters and blenders at e&s

Embrace innovation with Wolf Gourmet toasters and blenders at e&s

e&s logo
ŠKODA delivers 110,100 vehicles worldwide in November

ŠKODA delivers 110,100 vehicles worldwide in November

ŠKODA logo
Important milestone for Porsche Motorsport’s Formula E project

Important milestone for Porsche Motorsport’s Formula E project

Porsche logo
Champagne delivery service's bubbly announcement

Champagne delivery service's bubbly announcement

Press for Champagne logo
Create your own Press Release
Laloul creates beautiful jewelry (for your home)

Laloul creates beautiful jewelry (for your home)

Laloul logo
Tech giant Huawei unveils their new power performers

Tech giant Huawei unveils their new power performers

Huawei logo
PURE the Winery announces a new low-carb line

PURE the Winery announces a new low-carb line

Pringles makes an exciting new announcement

Pringles makes an exciting new announcement

Pringles logo
SHEIN X Belinda announces fashionable collab

SHEIN X Belinda announces fashionable collab

Shein logo
Create your own Press Release
Sustainability never looked so good

Sustainability never looked so good

Beko logo
Beautiful Thailand hotel announces travel campaign

Beautiful Thailand hotel announces travel campaign

Anantara logo
Eames Office's 80th anniversary announcement

Eames Office's 80th anniversary announcement

Eames Office logo
Lexus announces its arrival in Mexico

Lexus announces its arrival in Mexico

Lexus logo
Yoga studio uses beautiful images of its zen space

Yoga studio uses beautiful images of its zen space

Yoga Room logo
Create your own Press Release
Walt Disney Thailand announces their 60th animated series

Walt Disney Thailand announces their 60th animated series

Walt Disney Thailand logo
A beautifully crafted press release for a beautifully designed product

A beautifully crafted press release for a beautifully designed product

Dream Whiskey logo
A cozy press release for a family-friendly event

A cozy press release for a family-friendly event

Knokke-Heist logo
Vivid video game press release

Vivid video game press release

Flying Squirrel Entertainment logo
An unforgettable narrative

An unforgettable narrative

Reebok Classic logo
Create your own Press Release
Press contacts front and center

Press contacts front and center

Brussels Airlines logo
Cowboy reinvents the electric bike and raises $3 million to transform urban mobility

Cowboy reinvents the electric bike and raises $3 million to transform urban mobility

Cowboy Bike logo
100% on-brand

100% on-brand

Porsche logo
Everything journalists need

Everything journalists need

Huawei logo
LEXUS LC CONVERTIBLE CONCEPT: ONTWERPSTUDIE NAAR ‘ULTIEME SCHOONHEID’

LEXUS LC CONVERTIBLE CONCEPT: ONTWERPSTUDIE NAAR ‘ULTIEME SCHOONHEID’

Lexus logo
Create your own Press Release
Moog One - A Meditation On Listening

Moog One - A Meditation On Listening

Moog One logo
Wallpapers that take pet decor to the next level

Wallpapers that take pet decor to the next level

MuralsWallpaper logo
Hyundai ‘Walking Car Concept’ es el futuro en los servicios de rescate

Hyundai ‘Walking Car Concept’ es el futuro en los servicios de rescate

Hyundai logo
Audi e-tron extreme: innovatief testvoertuig op de legendarische skipiste

Audi e-tron extreme: innovatief testvoertuig op de legendarische skipiste

Audi logo
Bye bye, Beetle - Beetle Final Edition – Premiere at the Los Angeles Auto Show 2018

Bye bye, Beetle - Beetle Final Edition – Premiere at the Los Angeles Auto Show 2018

Volkswagen logo
Create your own Press Release
NOUVEAU RANGE ROVER VELAR SVAUTOBIOGRAPHY DYNAMIC EDITION – UNE PUISSANCE RAFFINÉE

NOUVEAU RANGE ROVER VELAR SVAUTOBIOGRAPHY DYNAMIC EDITION – UNE PUISSANCE RAFFINÉE

Land Rover logo
“Smart Drinking Traject” in Health House

“Smart Drinking Traject” in Health House

City of Leuven logo
Yemen: MSF strongly condemns attack against its staff in Ad Dhale and suspends activities

Yemen: MSF strongly condemns attack against its staff in Ad Dhale and suspends activities

MSF logo
Karl, Delinte, Pinto return to conference action in style

Karl, Delinte, Pinto return to conference action in style

Canada West logo
NIEUWS: Telenet brengt kijkgedrag bij kids in kaart

NIEUWS: Telenet brengt kijkgedrag bij kids in kaart

Telenet logo
Create your own Press Release
GIMLET MEDIA SETS STANDARD FOR PODCAST PRODUCTION WITH GROUNDBREAKING WSDG-DESIGNED STUDIO COMPLEX

GIMLET MEDIA SETS STANDARD FOR PODCAST PRODUCTION WITH GROUNDBREAKING WSDG-DESIGNED STUDIO COMPLEX

WSDG logo
Pop Art: la última tendencia en decoración del hogar que domina el diseño de interiores

Pop Art: la última tendencia en decoración del hogar que domina el diseño de interiores

Pinterest logo
Home Invasion in VR – Intruders: Hide and Seek Now Available

Home Invasion in VR – Intruders: Hide and Seek Now Available

Daedalic Entertainment logo
PWI’s New Elysium Expansion Launches, Game Debuts on Steam

PWI’s New Elysium Expansion Launches, Game Debuts on Steam

Perfect World logo
CALL OF DUTY: BLACK OPS 4 LANZA UN EVENTO MASIVO; LA NUEVA TEMPORADA DE CONTENIDO ‘OPERATION GRAND HEIST’ COMIENZA HOY

CALL OF DUTY: BLACK OPS 4 LANZA UN EVENTO MASIVO; LA NUEVA TEMPORADA DE CONTENIDO ‘OPERATION GRAND HEIST’ COMIENZA HOY

Activision logo
Create your own Press Release
Prepare to Cry: GRIS unveils its emotional launch trailer

Prepare to Cry: GRIS unveils its emotional launch trailer

Indigo Pearl logo
CRITICALLY-ACCLAIMED DYSTOPIAN ADVENTURE ‘PIKUNIKU’ OUT NOW

CRITICALLY-ACCLAIMED DYSTOPIAN ADVENTURE ‘PIKUNIKU’ OUT NOW

Indigo Pearl logo
Porsche 911 GT2 RS Clubsport with 700 hp

Porsche 911 GT2 RS Clubsport with 700 hp

Porsche logo
Emirates gives cricket fans a unique cheer

Emirates gives cricket fans a unique cheer

Emirates logo
Timberland celebrates the 45th anniversary of the yellow boot with a dedicated collection

Timberland celebrates the 45th anniversary of the yellow boot with a dedicated collection

Timberland logo
Create your own Press Release
Smashbox: Introducing the Crystalized Collection

Smashbox: Introducing the Crystalized Collection

Smashbox logo
Bobbi Brown - Sterling Nights

Bobbi Brown - Sterling Nights

Bobbi Brown logo
106TH GREY CUP PRESENTED BY SHAW RECAP: FRIDAY, NOVEMBER 23RD

106TH GREY CUP PRESENTED BY SHAW RECAP: FRIDAY, NOVEMBER 23RD

Canadian Football League logo
Panda Express presenta Wok-Fired Shrimp, un platillo perfecto para disfrutar al máximo del relax de Cuaresma

Panda Express presenta Wok-Fired Shrimp, un platillo perfecto para disfrutar al máximo del relax de Cuaresma

Panda Express logo
How do we pick which aircraft to fly which routes? Why no A380 for us? Find out!

How do we pick which aircraft to fly which routes? Why no A380 for us? Find out!

Cathay Pacific logo
Create your own Press Release
THE SPORTS PERFORMANCE STYLE GAME HAS BEEN REDEFINED WITH THE LAUNCH OF THE OAKLEY® EYE JACKET® REDUX

THE SPORTS PERFORMANCE STYLE GAME HAS BEEN REDEFINED WITH THE LAUNCH OF THE OAKLEY® EYE JACKET® REDUX

Oakley logo
Nieuwe generatie 50 cc-kettingzagen van Husqvarna verandert de normen op het vlak van zaagcapaciteit

Nieuwe generatie 50 cc-kettingzagen van Husqvarna verandert de normen op het vlak van zaagcapaciteit

Husqvarna logo
This Mother's Day - Celebrate Mum and the Heart of the Home

This Mother's Day - Celebrate Mum and the Heart of the Home

KitchenAid logo
Anguria: se la voglia è improvvisa ora c’è una soluzione. Si chiama Deliveroo

Anguria: se la voglia è improvvisa ora c’è una soluzione. Si chiama Deliveroo

Deliveroo logo
Tom Waes op glad ijs in Groenland

Tom Waes op glad ijs in Groenland

één logo
Create your own Press Release
Schwarz und Luxus all the way!

Schwarz und Luxus all the way!

Prima Donna logo
Lannoo Publishers is presenting the first overview of artist ROA

Lannoo Publishers is presenting the first overview of artist ROA

undefined logo
These statement wall murals are the ultimate conversation starter

These statement wall murals are the ultimate conversation starter

MuralsWallpaper logo
Crónica de un campeón: Elías Hanna y el largo camino hacia la victoria

Crónica de un campeón: Elías Hanna y el largo camino hacia la victoria

Monster Energy logo
DIGITALE NOMADEN REISEN UND ARBEITEN MIT DEM MULTIFUNKTIONALEN EVOC MISSION PRO 28l GRENZENLOS KOMFORTABEL

DIGITALE NOMADEN REISEN UND ARBEITEN MIT DEM MULTIFUNKTIONALEN EVOC MISSION PRO 28l GRENZENLOS KOMFORTABEL

evoc  logo
Create your own Press Release
High-tech on and off the slopes: X-BIONIC is revolutionising winter sports once again

High-tech on and off the slopes: X-BIONIC is revolutionising winter sports once again

X-BIONIC logo
Cult Car Skoda

Cult Car Skoda

Skoda logo
HET NIVEA Q10 GAMMA, 10 KEER RIJKER AAN CREATINE*

HET NIVEA Q10 GAMMA, 10 KEER RIJKER AAN CREATINE*

Nivea logo
New EU initiative to counter surging wildlife cybercrime

New EU initiative to counter surging wildlife cybercrime

WWF logo
Meet the ‘hero’ who keeps your meals safe

Meet the ‘hero’ who keeps your meals safe

EU Protect logo
Create your own Press Release
Into care® recruits Karel Vrints to get care centres on the digital train

Into care® recruits Karel Vrints to get care centres on the digital train

into.care logo
INVITATION PRESSE: Un nouveau chapitre démarre à Drohme avec l’ouverture du restaurant Le Pesage, aménagé par Lionel Jadot

INVITATION PRESSE: Un nouveau chapitre démarre à Drohme avec l’ouverture du restaurant Le Pesage, aménagé par Lionel Jadot

Drohme Park logo
CATHAY PACIFIC GROUP RELEASES COMBINED TRAFFIC FIGURES FOR JANUARY 2019

CATHAY PACIFIC GROUP RELEASES COMBINED TRAFFIC FIGURES FOR JANUARY 2019

Cathay Pacific logo
Stay sweet this summer in Kouros Hotel & Suites

Stay sweet this summer in Kouros Hotel & Suites

kouros logo
Real-turn strategy: SpellForce - Heroes & Magic coming to mobile devices

Real-turn strategy: SpellForce - Heroes & Magic coming to mobile devices

HandyGames logo
Create your own Press Release
Hot tub meets hot desks as Germany’s first The Student Hotel (TSH) opens in Dresden

Hot tub meets hot desks as Germany’s first The Student Hotel (TSH) opens in Dresden

The Student Hotel logo
Dire adieu au GSM lors du « phone funeral » de Recupel

Dire adieu au GSM lors du « phone funeral » de Recupel

Recupel logo
HVAC R EXPO SAUDI OFFICIALLY OPENS DOORS IN RIYADH

HVAC R EXPO SAUDI OFFICIALLY OPENS DOORS IN RIYADH

HVAC R Expo Saudi logo
Designed for kicks: The e 602-II bass drum microphone

Designed for kicks: The e 602-II bass drum microphone

Sennheiser logo

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