150+ examples of great news releases

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How to write a great press release

After more than ten years in the world of PR, we've seen what makes a great press release. We're not necessarily experts, but our clients sure are. So we combed through hundreds upon thousands of our clients' work to find the very best press release examples, and distil them into a guide for creating an incredible, engaging press release announcement.

Get the full guide here!

Strapped for time? Get the highlights below or skip ahead to the best press release examples.


Figure out your headline

The headline is the first thing a journalist sees and it has one job: to get them to read more. So you'd better make it good.

How to write a great headline
Figure out your headline

If you have to explain it, it's too convoluted


Include multimedia

Multimedia press releases get up to 9.7x as many views as those using text alone. Including images within your press release doubles the chance of it getting noticed; video quadruples it.

How to use multimedia in press releases
Include multimedia

Add videos, tweets or images to your press release


Sweeten the deal for your reader

Think about what else you can add to your press release to make it that much more irresistible to your audience.

How to make multiple versions of your press release
Sweeten the deal for your reader

Personalise your story to your audience


Start with a press release template

Hey, nobody said you had to start from scratch! Download a free press release template and get the lowdown on how to structure your story.

Free Press Release template
Start with a press release template

Start from a press release template

If you include a nice feature video and some appealing inserts, journalists are much more inclined to take a look at your press release and get that information to the reader.

Isabell Cordesgamigo group
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Isabell Cordes

155 best press release examples

More than 80,000 stories were published with Prezly in the past year. Here are 155 of the very best to inspire your next great press release.

Create a press release in just 5 minutes