150+ examples of great news releases
100,000+ press releases published
3,853 newsrooms created
80,000+ campaigns sent with Prezly in 2023
How to write a great press release
After more than ten years in the world of PR, we've seen what makes a great press release. We're not necessarily experts, but our clients sure are. So we combed through hundreds upon thousands of our clients' work to find the very best press release examples, and distil them into a guide for creating an incredible, engaging press release announcement.
Strapped for time? Get the highlights below or skip ahead to the best press release examples.
Figure out your headline
The headline is the first thing a journalist sees and it has one job: to get them to read more. So you'd better make it good.
If you have to explain it, it's too convoluted
Include multimedia
Multimedia press releases get up to 9.7x as many views as those using text alone. Including images within your press release doubles the chance of it getting noticed; video quadruples it.
Add videos, tweets or images to your press release
Sweeten the deal for your reader
Think about what else you can add to your press release to make it that much more irresistible to your audience.
Personalise your story to your audience
Start with a press release template
Hey, nobody said you had to start from scratch! Download a free press release template and get the lowdown on how to structure your story.
Start from a press release template
If you include a nice feature video and some appealing inserts, journalists are much more inclined to take a look at your press release and get that information to the reader.
155 best press release examples
More than 80,000 stories were published with Prezly in the past year. Here are 155 of the very best to inspire your next great press release.
This banner sums up the story in just 8 words
Taking advantage of multimedia
Team announcements front and center
MY.GAMES newsroom for Pathfinder Kingmaker
Using stories to educate
MY.GAMES newsroom for Skyforge
Launch of a new (sub)brand
Able Carry's new fun-sized cooler launch
Arla Foods announces new, innovating coffee and tea drinks
New restaurant Happy Lemon announcement
Best Practices
Find inspiration in these articles from our PR Academy, filled with practical tips and tricks on how you can increase your earned media coverage.
Press release format 2023: The checklist for formatting a press release that rocks
Yes, you know what to write about. You've got the right angle. But how will you structure it to make it a showstopper?.jpg)
How to write a good press release that'll get picked up by the media
Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases..jpg)