After more than ten years in the world of PR, we've seen what makes a great press release. We're not necessarily experts, but our clients sure are. That's why we combed through hundreds upon thousands of our clients' best press releases to find the very best press release examples, and distil them into a guide for creating an incredible, engaging press release announcement.

Get the full guide here:

How to write a good press release that'll get picked up by the media

Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.

Strapped for time? Check out the highlights below or skip ahead to the best press release examples.

Did you know that multimedia press releases get up to 9.7x as many views as those using text alone? Including images within your press release doubled the chance of it getting noticed; video quadrupled it. In 2022, there's no reason why you shouldn't consider embedding a few of the following in your most important press releases:

• Hi-res photographs

• Logos

• Videos

• Social media posts

Want more details? Here are our best resources:

1. Make your news social-media friendly

2. Include images in different resolutions and sizes

3. Why you should NEVER send media assets as email attachments (& what you should do instead)

Think about what else you can add to your press release to make it that much more irresistible to your audience.

1. Make multiple versions of your press release

2. Localize your press release announcement