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Episode 1: What can we learn from gaming PR?

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The Sojourn game from Iceberg Interactive

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Create beautiful online newsrooms, publish your stories, embed galleries, livestreams and more, and build your audience without relying on your tech team.

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Explore Iceberg Interactive's newsroom

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PR stack – tech to optimise your PR workflow

With more than 50 games on the market, Iceberg Interactive had to find a way to manage its contacts and gain insight into campaign performance, fast. Learn how they did it in our new case study.

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An interview with Iceberg Interactive's Chris Bond and Nefeli Gkoni.

How a serial games publisher conquered its database

News

One of our missions is to help you build really good-looking newsrooms that meet your brand design guidelines, all without needing any design experience. Any Prezly user can easily set up brand-aligned newsrooms just in a matter of clicks, and we've seen you make it happen!

However, as trends and technologies are constantly changing, it’s also just as important for us to make sure that our clients’ newsrooms stay current and in tune with the latest best practices. As such, over the last year, we’ve been spending more time on developing more themes – not only for improving layouts and bringing the code up-to-date, but to also make them 

, allowing our users with development resources to have even more control of their newsroom's appearance and branding.

On that note, we're working on a new generation of themes, starting with the officially launched default Bea theme, an evolution of the Classic but with a cleaner layout that is perfectly suitable for both text-heavy content and fully branded, rich-media stories

The launch of Bea and plans for upcoming themes 🤩

"[Working on newsroom themes] started on a product roadmap session around May last year. We discussed what we can do to improve our clients' content and how we can make their content shine – and the answer was pretty obvious. After the discussion, we came up with the goal to create the best newsroom in the world."  ✨

As part of the official launch, we hosted a live webinar, where we covered what’s new and improved in the layout, how we designed it and also how our clients can take the theme's open-source code and use Prezly’s assets to further customize their newsrooms however they want. 

If you weren't able to catch the webinar, you can watch the full recording below ↓

A walkthrough of what’s new and improved in our new default theme, and how you can use Prezly’s open-source code to further customize your newsrooms however you want!

The future of Prezly's Newsroom Themes - Webinar 9 MAR 2022

Interested in making your own custom theme? Find more details on the basic requirements for working with our open-source code here:

A quick overview of technologies behind the new themes and an insight in the new opportunities for your Prezly Newsrooms

The building blocks of Bea Theme 🧱

You can also find more details on the story behind the design of the Bea theme, the UI kit for designers, as well as previews for our upcoming themes here:

From research to development, this is the story of how we tried to build the best newsroom in the world.

How we've designed the Bea Theme? ✏️

If you are currently using one of our legacy themes but are considering making the switch to the Bea theme, you can preview your newsroom on Bea without having to save or apply the changes first. Thanks to the Preview link, you can fine tune your newsroom's look and only publish those changes once you're absolutely ready.

 settings page and click on the purple 

 link to see your newsroom and stories on Bea.

We’re still collecting feedback from our users so please feel free to give it a try and we’d love it if you could share any feedback or suggestions you might have with us :)

👋 I'm here to help you make the most of Prezly!

Klarissa Djajalie

What’s new and improved in the layout, our inspiration behind the layout and design, and the theme's open-source code

Prezly's new default newsroom theme and plans for themes to come

The future of Prezly's Newsroom Themes

Join live at 16:00 CET 🇪🇺 on Thursday 24th February 2022 (

 is a master storyteller, from being the first editor of branded content at The New York Times, to writing the bestselling business communications book 

. In fact, companies like Viacom, Discovery Communications and the Oprah Winfrey Network hire her to uncover their best brand stories and deliver them with authenticity and pizazz.

As a speaker, she's taught experts around the globe to 

RSVP below to watch live, and get the recording and write-up afterwards, or join the chat at 

BlockTout - Register now

Kate Bystrova

Join us live today for "How to turn your news into a story" with Melanie Deziel

LIVE today, Thu 24 Feb at 16:00 CET: Join global expert in branded content and former journalist Melanie Deziel on how to think like a journalist & spot opportunities for storytelling around your brand.

How to turn your news into a story, with Melanie Deziel

We recently had the pleasure of quizzing CARMA's 

 about the state of PR measurement and his thoughts about metrics for the coming year. You can watch the full episode of PR Roundtable below, or read up on the highlights.

For the next episode of PR Roundtable, we'll be speaking with global expert in branded content (and former journalist) Melanie Deziel about 

How can we meaningfully measure our PR when the technology and the goal posts are always shifting? Join measurement king Richard Bagnall to learn:

- What PR measurement trends we will see in 2022
- How to decide which metrics fit your campaign
- How to bring meaning to the numbers (and demonstrate clearly the value of your work)

Key metrics to report on in 2022

We're looking to compile a collection of case studies demonstrating campaign strategy and measurement: how you approached making the strategy, how you settled on the tactics, what you chose to measure and the outcome.

The aim is to give people a more practical guide on how they could develop and measure the efficacy of their own PR strategy, since much of the content around these things is so woolly and subjective. 

If you have a story to share, get in touch with 

Join Melanie Deziel to learn: How to turn your news into a story; How to make your pitches more appealing to journalists/editors; How to spot opportunities for storytelling around your brand. Register now

Join the livestream – PR Roundtable: How to turn your news into a story | 24 Feb 2022

Key metrics to report on in 2022 – watch the interview with CARMA's Richard Bagnall

Watch the full interview with Richard Bagnall in our latest PR Roundtable.

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