PR case studies


Real PR teams.
Real results.

See how brands, agencies and nonprofits publish, pitch and track their coverage with Prezly, told by the people who do the work.

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Rated 4.7 out of 5 onCapterra

Featured story · Games

How Kolibri Games broke out of gaming press.

4xtheir coverage with Prezly
“The tool allows us to professionalise our message in a way that we weren’t able to do before.”

Tom Weber · PR Editor, Kolibri Games

Read Kolibri Games’ story

Trusted by 1,900+ PR and communications professionals, from global brands to agencies.

IKEA Sony Brussels Airlines Sennheiser gamigo group Doctors Without Borders
“With Prezly, we can make journalists' jobs easier. They can easily find what they're looking for in one simple package.”
Annelies Nauwelaerts, IKEA
Annelies NauwelaertsIKEA
Customer story
Customer stories

How PR teams
work with Prezly.

Interviews with in-house teams, agencies and nonprofits about the problem they had, what they changed and what it did for their PR.

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What our
customers say

It makes it possible for a small team or a solo practitioner to pitch media every day and with good results.
Ryan ArnoldPresident & Founder, DeSoto & State Communications
DeSoto & State Communications
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Even if it’s to hundreds or thousands of people, every email received looks like it’s very personal.
Richard ClarkeManaging Director, Ingredient Communications
Ingredient Communications
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…you need to share any kind of media access or gallery you can send them via WhatsApp…
Eduardo PerazaAccount Manager, CWW México
CWW México
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I was able to publish press information very easily without having to call on the help of the web team.
Silke K.5-star review on Capterra
Capterra
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But for me, it’s just perfect that Prezly is one tool that combines everything.
Manon AckeTwo is a Crowd PR
Read customer story
I cannot envision us moving to anything else, anytime soon.
Jonathan M.5-star review on Capterra
Capterra
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In my 10+ years working in PR, it’s by far the most user-friendly platform I’ve used.
AndreinaAccount Manager, Flow Company
Flow Company
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The Prezly team is really quick and always available, which was a huge help during my onboarding.
Daniella K.5-star review on Capterra
Capterra
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Gone are the days when I would have to pitch to each and every journalist on my contact list via email.
Angela M.5-star review on Capterra
Capterra
Read review

Read all reviews on G2 and Capterra

Free migration

Move to Prezly.
We’ll help.

Running PR across Cision, Mailchimp and a spreadsheet today? Our team moves your contacts, campaigns, coverage, and newsroom into Prezly at no extra cost.

Talk to us about switching How free migration works
Logos of Prowly, Cision, Muck Rack, Mailchimp, Excel and Google Sheets alongside contact files, press releases, email campaigns, newsroom content and contact notes, all moving into a Prezly folder
Christian Iglesias, Customer Support Pilar Ocampo, Senior CS Manager Dein Lopez, Customer Support

We’ll help you move, and keep supporting you after.

Our support team typically replies in under 5 minutes.

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What is a PR case study?

A PR case study shows how a team handled its PR: the challenge, what they did and what changed. Ours are interviews with Prezly customers about how they publish, pitch and track coverage. For campaigns handled under pressure, see our roundup of the best-managed PR crises.

What kinds of teams use Prezly?

In-house PR and communications teams, PR agencies, nonprofits and public institutions, from global brands like IKEA to independent games studios. See how Prezly works for PR agencies, in-house PR teams and nonprofits.

Can I see newsrooms built with Prezly?

Yes. Browse real customer newsrooms in our newsroom examples, or open any of the stories above to see how each team set theirs up.

Can you help us move from our current tool?

Yes, for free. We move your contacts and media lists, email campaigns and coverage, and press releases and newsroom content into Prezly for you. How free migration works.

How much does Prezly cost?

See our pricing page for current plans. You can try Prezly free for 14 days, no credit card required.

Is there a free trial?

Yes. Start your free trial and use Prezly for 14 days, no credit card required. Rather see it first? Book a demo and we’ll show you around.

Try Prezly for your team

Software for people
who care about PR.

Manage your stories, media contacts, and pitches in one place. Try Prezly yourself or let us show you around.

Start your free trialBook a demo

14-day free trial. No credit card required.