As a global PR agency, Bravo Group works across countless markets and media contacts. Their challenge: build strong journalist relationships and get stunning visual stories in front of the right people – without getting stuck in spam filters. With Prezly, Katelyn McNally’s team turned that challenge into a strength.

How Prezly helped Bravo Group:

🧲 Attracted journalist attention with visual, multimedia press releases 💌 Avoided spam filters by hosting assets instead of attaching files 📈 Tracked engagement to show clients who’s paying attention 🌍 Scaled across clients and markets with unlimited branded newsrooms

“The news industry is rapidly changing, and reporters are changing positions pretty quickly,” says Katelyn McNally, media relations specialist at Bravo Group.

“One of the challenges for us is remaining aware of changes in these outlets and continuing to build new relationships all the time… It is definitely a never-ending, ongoing process.”

Bravo knew that plain-text press releases weren’t enough. “The campaigns that have more visual elements to offer always seem to get more attention,” Katelyn explains. But large attachments were getting stuck in spam filters:

“We had all these great visual elements for our clients, that we wanted to share with the media, and we were trying to send those out via different sharing tools and via email, and the problem is that when you attach photos, videos – any of those visual elements – a lot of the time the email fails to send or gets caught up in a reporter's spam filter.”

Bravo Group adopted Prezly to package visuals, video, and stories in a single, trackable newsroom.

“My favourite feature (and what's most valuable to our team) is being able to embed photos and videos specifically,” says Katelyn.

The team now tailors each press release to match the client’s goals: from simple image-led stories to full multimedia campaigns.

“When we are working with a client that's maybe a new client, or we haven't used Prezly with them yet, when we are able to show them what's possible with Prezly, it always comes off as a very impressive tool,” says Katelyn. “Our clients are always very pleased with the results.”

Prezly’s engagement insights also make reporting easier.

“We have some clients that are actually very interested in the data that we are able to pull in terms of who opened the campaigns, because they're able to see if someone, for example, from the NY Times saw the release.”

📽 Video at scale: “We are very fortunate to have videographers on staff who were able to attend the conference, collect soundbites and b-roll, and then we were able to very quickly at the press conference, push that out to those other markets via Prezly. We did see TV stations and other markets that actually, through their newscasts that evening, pulled some of our video content. If it wasn't for Prezly we probably wouldn't be able to push out that level of video content so quickly.”

🧰 Instant press hubs: “We created a new newsroom for this particular client, and just put together a handful of stories that were more general information… kinda like a resource so the reporter could get a general background on what the client does.”

Bravo Group went from sending bulky, unreliable email blasts to publishing multimedia-rich stories journalists want to cover — and clients love to see.