Build more focused campaign audiences

We’re trying out Build audience, a new way to create more intentional recipient lists for email campaigns.

Selecting the right recipients is one of the most sensitive parts of preparing a campaign. Starting with your entire contact database can make it easier to cast the net too wide and harder to find the best starting point for a particular message.

With Build audience, you can now assemble your recipients from familiar groups and past work. Prezly combines your selections into one audience and removes duplicate recipients automatically.

You’ll find the new Build audience option in the Add contacts step of the campaign composer. From there, choose how you would like to add recipients.

For example, you can:

• Add contacts using one or more tags
• Reuse the recipients of a previous campaign
• Add contacts from a saved contact view
• Paste a list of email addresses

Selections are applied immediately, so you can see your recipient count update as you build your audience. You can combine several sources, remove anything you’ve added, or switch to Select individually whenever you need more precise control.

When pasting email addresses, Prezly validates the list and lets you decide whether valid addresses that aren’t already in your database should be created as new contacts or skipped.

You’ll still review the resulting recipients before sending or scheduling your campaign.

As part of Prezly Labs, we’re rolling this out to a limited number of Prezly accounts while we evaluate how well it works and gather feedback.

If you already have access, you’ll see Build audience in the Add contacts step when creating a campaign. There’s nothing you need to enable.

Don’t have access yet but would like to try it? Let us know through the usual support channels.

We’ll use what we learn during this rollout to improve campaign audience building before making it available more broadly.

Already tried it? We’d love to hear what worked, what didn’t, and what would make it more useful for you.