July 8, 2025

14-minute read

Gaming PR: 32 Media Pitch Templates & Examples (Free)

Free media pitch templates to use with journalists, editors, and influencers.

Join us on July 1st, 2025 to learn how to get the most out of these templates with the webinar "How to Write PR Pitches That Get Replies". RSVP now! →

How to use these pitch templates

Use the table of contents to select the use case you want
Choose the template that best matches your recipient and brand tone
Copy your chosen template into your Prezly pitch

Once you personalize and send your pitch, Prezly will give you real-time information on who has opened and read your email, so you'll know exactly when and who to follow up with.

Here's Jasper with a quick demonstration:

Not tried Prezly yet?

Start 14-day free trial

Upcoming game release

Recipient: Journalist

Casual tone

Subject: New title from [publisher name/"the makers of [previous title]" if they're well-known] or New [game type, e.g. roguelike] [Game Title] out on [platforms] on [date]

Hey [Name],

We're gearing up for the launch of [Game Title] – a [quick genre hook, like “neon roguelike meets card battler”] from the studio behind [previous title, if there is one]. It looks something like this:

[Embed visual of cover art or teaser]

From what I've read of your other articles (yess, [Hades 2]!), this one'll be right up your street.

I’d love to send over a key or some press info. You game?

Cheers,
[Your Name]

Formal tone

Subject: New title from [Studio] – [Game Title] (keys available)

Hi [Name],

I’m gearing up for the launch of [Studio]'s [Game Title], a [genre] coming to [platforms] on [release date]. We’d love to give you [a Steam key] to try the game out for yourself – for an idea of the flavour, please see the press release and teaser below.

Please let me know if you're interested.

Kind regards,
[Your Name]

[Embed press release]

Gaming PR is a bit of a different beast in that you'll almost always want to go with a more casual tone. It's also normal to include visuals in your pitches, so don't be afraid to embed the promo image for your title in your email.

Recipient: Editor

Casual tone

Subject: [Game Title] is almost here 🎮 – want a sneak peek?

Hey [Name],

Just popping up ahead of the release of [Game Title] – it’s a [short description like “fast-paced creature collector meets cozy survival sim”] from [Studio or "the devs behind [Previous Game]"].

We’re super excited about this one and have a few early keys left if you’d like to take it for a spin or cover the launch. Here’s a glimpse of the vibe:

[Embed short gameplay clip or teaser image]

Let me know if you’d like a code or press kit – happy to send your way.

Cheers,
[Your Name]

Formal tone

Subject: Advance access available – [Game Title] from [Studio]

Hi [Name],

I’m reaching out with news of [Game Title], the latest release from [Studio], coming to [platforms] on [launch date]. The game blends [genre elements, e.g. tactical turn-based combat with branching narrative paths], and we believe it would be of interest to your audience.

We’re offering advance access via [Steam keys or review builds], along with assets and background via the press kit below.

Please let me know if you'd like a key or any additional info.

Best regards,
[Your Name]

[Link to press kit or newsroom]

Recipient: Blogger

Casual tone

Subject: Wanna play [Game Title] early?

Hey [Name],

Saw your latest post on [related topic or game] – couldn't agree more ([praise the sun/in-game reference to the game they write about]). Just wanted to share a heads-up about [Game Title], a new [short hook, e.g. witchy life sim with Stardew aesthetic] that's launching on [platforms] on [date].

Got a Steam key with your name on it if you want to cover it or just give it a try, no pressure.

Here’s a peek:

[Embed image or teaser link]

Let me know – happy to send!

Cheers,
[Your Name]

Formal tone

Subject: Launching [date]: [Game Title] from [Studio] – keys available

Hi [Name],

I’m reaching out to get some buzz going around [Game Title], a [genre, e.g. puzzle platformer] from [Studio] that's launching on [date]. So far feedback has been really positive, and I'd love to keep that ball rolling.

[Insert image of game/artwork]

We’re sharing review keys and media kits with bloggers who cover [game niche/genre], and we’d love to include you. No pressure to commit to a write-up – give it a go and see how you get on.

Let me know what you think.

Thanks,
[Your Name]

Recipient: Influencer

Casual tone

Subject: [Game Title] launching [date] – want to stream it early?

Hey [Name],

You popped up on our radar via your streams of [Game or genre], and we thought you might dig our new title: [Game Title]. It’s [short genre hook, e.g. a rogue-lite dungeon crawler with a monster-petting mechanic] and launches [release date] on [platforms].

We’ve got early access keys and would love to get one over to you if you’re interested in showing it off to your audience.

Here’s a quick look:

[Embed artwork or teaser]

Let me know and I’ll send everything your way!

Cheers,
[Your Name]

Formal tone

Subject: [Game Title] – early access available for streamers & creators

Hi [Name],

I’d love to invite you to check out our new game, [Game Title], set to launch on [platforms] on [date]. We’re providing early access keys and assets for selected creators and would love to offer you one.

[Embed artwork or teaser]

If you think your audience would enjoy [genre/feature, e.g. fast-paced arena combat with a nostalgic 16-bit aesthetic], let me know and I’ll share a key and full press pack.

Looking forward to hearing from you,

Best,
[Your Name]

Get fans & media hyped for your next big title with Prezly

Manage contacts, send email campaigns (with Steam Keys!), and launch a state-of-the-art newsroom in less than 5 minutes – no code required.

Event

Recipient: Journalist

Casual tone

Subject: Coming to [Event Name]? Come try [Game Title]

Hey [Name],

Are you attending [Event Name] this year? We’ll be there with bells on, showing off [Game Title] and trying not to die of the heat :') I'd love to set up a time to chat or get you hands-on with the demo (did I mention there's a prize for beating the high score?)

Happy to lock in a time or just swing by our booth!

Let me know what you think,
[Your Name]

[Embed press release of game]

Formal tone

Subject: Meet us at [Event Name] – [Game Title] hands-on available

Hi [Name],

Will you be attending [Event Name] this year? Our team will be exhibiting [Game Title], and we'd love to give you early hands-on access to the demo. We're offering private play sessions, interviews with the devs, and a look at what’s coming next for the title.

Here’s the full press release with more background:

[Embed press release of game]

Let me know if you'd like to arrange a time to meet.

Best regards,
[Your Name]

Recipient: Editor

Casual tone

Subject: [Game Title] will be playable at [Event Name]

Hey [Name],

Just a heads-up that we’ll be at [Event Name] showing off [Game Title]. It’s our first public demo, and we’d love to get you (or someone from your team) in for a quick play session – or just come by for a chat and some swag.

Happy to coordinate a slot if it helps. Booth details and press kit below:

[Link to press kit or newsroom]

Cheers,
[Your Name]

Formal tone

Subject: [Game Title] at [Event Name] – demo and interviews available

Hi [Name],

I'm reaching out to let you know that [Studio] will be exhibiting at [Event Name] with our new title, [Game Title]. We'll be offering live demo sessions and interviews with the development team.

If you'd like to arrange coverage or book a time to visit the booth, please let me know – we’re happy to provide assets, a media kit, or hands-on time with the game.

Kind regards,
[Your Name]

Recipient: Blogger

Casual tone

Subject: [Game Title] is at [Event Name] – come try the demo?

Hey [Name],

We’re bringing [Game Title] to [Event Name], and I’d love to get you in for a demo if you're around. It’s our latest [genre, e.g. "roguelike deckbuilder"] and we’re giving out a few goodies for anyone who beats the boss on-site 😎

Here’s our press kit if you’re curious:

[Link to media kit or press release]

Want me to hold a spot for you?

Cheers,
[Your Name]

Formal tone

Subject: Meet [Game Title] at [Event Name] – blogger demos available

Hi [Name],

Just a quick note to let you know that we’ll be exhibiting [Game Title] at [Event Name]. We're offering hands-on demos and would be happy to reserve a time slot for you if you'll be attending.

We’ve also prepared a press kit and visuals, available here: [link to press kit]

Please let me know if you’d like to stop by!

Best,
[Your Name]

Recipient: Influencer

Casual tone

Subject: Streaming from [Event Name]? Come try [Game Title]!

Hey [Name],

Spotted you’re going to [Event Name] – awesome. We’ll be there too, demoing [Game Title], and we’d love to get you in to try it out (and maybe crush the leaderboard 👀).

You’ll find us at [booth number] – swing by any time, or let me know if you want me to hold a demo slot.

[Embed artwork or teaser/trailer]

See you there?

Cheers,
[Your Name]

Formal tone

Subject: [Game Title] at [Event Name] – demos & creator access

Hi [Name],

I saw you're attending [Event Name] – great to hear! We’ll be showcasing our latest release, [Game Title], and would be delighted to have you try the demo.

If you'd like, we can reserve a creator-focused slot so you can capture footage or stream your session without the crowd.

Full details and media kit here: [link to press release]

Let me know if you'd like to schedule a time!

All the best,
[Your Name]

Steam key distribution

Recipient: Journalist

Casual tone

Subject: Wanna review [Game Title]? We’ve got a Steam key

Hey [Name],

Got a Steam key for [Game Title] with your name on it – happy to send one over if you’re down to check it out.

Let me know!

Best,
[Your Name]

Formal tone

Subject: Review key available – [Game Title]

Hi [Name],

We’re offering Steam review codes for [Game Title] in advance of its launch on [date].

Let me know if you’re interested, and I'll get one sent over to you.

Thanks,
[Your Name]

Recipient: Editor

Casual tone

Subject: Steam keys for [Game Title] (release date: [date])

Hi [Name],

Just checking if your team might want a review code for [Game Title]. We’ve got Steam keys ready and would love for you to have an early look.

Let me know who to send it to!

Cheers,
[Your Name]

Formal tone

Subject: Advance access available – [Game Title] (Steam key)

Hi [Name],

We’re sharing Steam keys for [Game Title] ahead of launch and would love to provide early access to your team. Please advise on the right contact.

Best,
[Your Name]

Recipient: Blogger

Casual tone

Subject: Early access to [Game Title]!

Hey [Name],

Want to be one of the first to try [Game Title]? I’ve got Steam keys and would love to send one your way for your blog.

Ping me if you’re interested!

Cheers,
[Your Name]

Formal tone

Subject: Review code offer – [Game Title]

Hi [Name],

We’re distributing Steam review codes for [Game Title] and would be happy to send one for you to check out.

Please let me know if you're interested.

Best regards,
[Your Name]

Recipient: Influencer (Twitch/YouTube)

Casual tone

Subject: Want early access to [Game Title]?

Hey [Name],

We’ve got Steam keys for [Game Title] before it drops on [release date] – if you’re down to stream or try it out early, we’d love to send one your way.

Let me know and I’ll hook you up.

Cheers,
[Your Name]

Formal tone

Subject: Creator Access – [Game Title] Review Code

Hi [Name],

We’re offering early access to [Game Title] via Steam key for creators looking to cover it ahead of launch. If you’re interested, we’d love to provide a code and support materials.

Warm regards,
[Your Name]

Partnership announcement

Recipient: Journalist

Casual tone

Subject: [Studio A] + [Studio B] just teamed up or The [studios] behind [popular title] and [other popular title] just teamed up

Hey [Name],

Just a quick one – [Studio A] and [Studio B] are partnering up on [what/why, e.g. a first-of-its-kind initiative to bring sustainable tech to indie devs].

It looks to be an interesting angle for [relevant beat or section], especially given [brief hook, e.g. both brands' work around open-source and accessibility].

Here’s the press release and some visuals: [link to newsroom]

Let me know if you'd like to chat with someone from the team or get more detail.

Cheers,
[Your Name]

Formal tone

Subject: Partnership news – [Studio A] and [Studio B] announce [game/initiative/collab]

Hi [Name],

I wanted to share the news that [Studio A] and [Studio B] have announced a new partnership focused on [brief description of initiative]. The collaboration brings together [their shared expertise, e.g. cutting-edge game tech and large-scale publishing reach].

You can find the full press release and assets here: [link to press release]

Happy to coordinate interviews or provide further detail.

Kind regards,
[Your Name]

Recipient: Editor

Casual tone

Subject: [Game Title] just announced a new collab

Hey [Name],

Thought this might be one for your team: [Studio A] just partnered with [Studio B] to [what, e.g. launch a cross-platform accessibility toolkit for developers].

Full details and press kit here: [link to newsroom]

Let me know if anyone on your team wants to cover it or speak to someone involved.

Cheers,
[Your Name]

Formal tone

Subject: Editorial pitch: [Studio A] and [Studio B] announce partnership

Hi [Name],

[Studio A] and [Studio B] have just announced a new partnership focused on [initiative summary]. Given your coverage of [related topic or industry], we thought this may be of interest.

The press release and supporting visuals are available here: [link to press kit]

Please let me know if you'd like to arrange an interview or receive additional background.

Best regards,
[Your Name]

Recipient: Blogger

Casual tone

Subject: [Studio] just dropped a wild collab

Hey [Name],

Heads-up: [Studio A] just announced a new partnership with [Studio B]. They’re teaming up to [what, e.g. launch a co-branded game modding toolkit that’s free for players] – and whole lot more that they're keeping hush-hush atm.

I recall you covered [related topic] a little while back. Could be a good one for your blog!

Here’s the announcement with all the visuals: [link to press release]

Want me to connect you with the team for more info?

Cheers,
[Your Name]

Formal tone

Subject: New partnership announcement – [Studio A] x [Studio B]

Hi [Name],

Reaching out with news that [Studio A] and [Studio B] are partnering on [brief description of initiative].

We’ve shared a full breakdown and images here: [link to press release or kit]

Let me know if you’d be interested in learning more or speaking with someone from the team.

Kind regards,
[Your Name]

Recipient: Influencer

Casual tone

Subject: Have you heard? [Studio A] + [Studio B] are teaming up 👀

Hey [Name],

Here's the scoop – [Studio A] just teamed up with [Studio B] to [what, e.g. create a creator-friendly toolkit that makes it easier to stream community-made mods].

We’d love to show you what they’re building – plus early access if you want to try it out on stream.

Let me know if you’re curious!

Cheers,
[Your Name]

Formal tone

Subject: [Studio A] x [Studio B] partnership announced

Hi [Name],

Just a quick note to share that [Studio A] and [Studio B] have announced a partnership around [brief initiative description], with features that could be of real interest to your audience.

What exactly that will mean for players is still under wraps, but I’d be happy to add you to the primary circulation list for when the cat does get out of the bag…

Details here: [link to press release]

Please let me know if you’d like to connect.

Best,
[Your Name]