PR pitch email templates you can copy
Pick a complete pitch below, then replace the bracketed details with a story that fits your recipient. For more industry-specific options, explore the full template libraries.
If there’s one thing journalists consistently ask PR teams for, it’s this: a story worth talking about. A media pitch isn’t just a short email you send because you need coverage – it’s your chance to show why your story matters to people outside your company.
When a pitch is genuinely newsworthy, everything becomes easier: getting replies, securing coverage, and building long-term relationships with the press.
Use the free media pitch templates below to contextualize your next pitch so that people take notice.
These are starting points, not fill-in-the-blanks guarantees. Give each journalist a reason their audience would care.
Jump to: Rebranding pitches · Gaming releases and review keys · Tech studies and acquisitions
Use these when the change to your brand has a story behind it. Match the angle and tone to the person you’re pitching.
Subject: [Brand name] unveils new brand identity
Dear [First name],
I wanted to share news of our recent rebrand. We’ve updated our identity to better reflect [new positioning or purpose] and what we’re building next.
Happy to send the visual assets, background, or speak further if this is relevant to your beat.
Best regards, [Your name]
Subject: Quick heads-up – we’ve rebranded
Hi [First name],
Just wanted to let you know we’ve rebranded – new look, new feel, same mission. It’s a shift that reflects where we’re headed next.
Let me know if you’d like to take a look or chat about the change.
Cheers, [Your name]
Subject: For your consideration – [Brand name] announces rebrand
Dear [First name],
We’re announcing our rebrand today – including a refreshed identity, messaging, and positioning around [brief context]. I’d be happy to provide a press kit or coordinate a quote if useful.
Let me know if it’s something your team might want to cover.
Kind regards, [Your name]
Subject: Rebrand just dropped
Hi [First name],
We’ve just launched our new brand identity – it’s a pretty big shift, and we’re excited to finally share it.
Happy to pass on visuals or more info if it’s something your team would be into.
Thanks, [Your name]
Subject: [Brand name] reveals new look and direction
Hi [First name],
We’ve rebranded to better reflect our values and what’s next for us. The new identity includes a fresh visual style and positioning around [theme or focus].
If it’s a fit for your blog, I’d be glad to send visuals, a quote, or more background.
All the best, [Your name]
Subject: We rebranded 👀
Hey [First name],
Just wanted to share our new look – we’ve rebranded and it’s feeling like a big refresh for where we’re headed.
Let me know if you’d like to check it out or need anything to include in a post.
Cheers, [Your name]
Subject: [Brand name] rebrand – new look + story
Hi [First name],
We’ve just launched our rebrand, and it reflects a big step forward for us in terms of design, messaging, and direction. If you think your audience might be into the story, I’d love to share visuals or help with content ideas.
Let me know what you think.
Warmly, [Your name]
Subject: New look, who dis?
Hey [First name],
We’ve rebranded – new vibe, same us. Thought it might be something fun to share or post about if it fits your style.
Happy to send over visuals or the backstory.
Cheers, [Your name]
Subject: Guest idea – talking brand evolution & change
Hi [First name],
We’ve just rebranded, and I thought it might be a strong story for your show. Our [founder/spokesperson] can speak to the process, the thinking behind it, and how we’re evolving.
Happy to share details if you’re open to exploring it.
Best, [Your name]
Subject: Rebrand + potential guest for your show?
Hey [First name],
Just wanted to share that we’ve rebranded, and it sparked some big conversations internally. If you’re ever looking for guests to talk about brand shifts or storytelling, I’ve got someone who’d be great.
Let me know if that sounds fun.
Cheers, [Your name]
Share a playable build, release date and useful press assets. Offer a review key only when you can actually provide one.
Subject: New title from [publisher name/"the makers of [previous title]" if they're well-known] or New [game type, e.g. roguelike] [Game Title] out on [platforms] on [date]
Hey [Name],
We're gearing up for the launch of [Game Title] – a [quick genre hook, like “neon roguelike meets card battler”] from the studio behind [previous title, if there is one]. It looks something like this:
[Embed visual of cover art or teaser]
From what I've read of your other articles (yess, [Hades 2]!), this one'll be right up your street.
I’d love to send over a key or some press info. You game?
Cheers, [Your Name]
Subject: New title from [Studio] – [Game Title] (keys available)
Hi [Name],
I’m gearing up for the launch of [Studio]'s [Game Title], a [genre] coming to [platforms] on [release date]. We’d love to give you [a Steam key] to try the game out for yourself – for an idea of the flavour, please see the press release and teaser below.
Please let me know if you're interested.
Kind regards, [Your Name]
[Embed press release]
Subject: Wanna review [Game Title]? We’ve got a Steam key
Hey [Name],
Got a Steam key for [Game Title] with your name on it – happy to send one over if you’re down to check it out.
Let me know!
Best, [Your Name]
Subject: Review key available – [Game Title]
Hi [Name],
We’re offering Steam review codes for [Game Title] in advance of its launch on [date].
Let me know if you’re interested, and I'll get one sent over to you.
Thanks, [Your Name]
See all templates for gaming releases and review keys
Lead with the finding or transaction, then give a journalist a way to check the claims and reach a spokesperson.
Subject: Exclusive data: [Key finding from study]
Hi [Name],
Sharing early access to a new study from [Company] on [study one-liner, e.g. how consumers view AI in healthcare], based on [survey data from over 5,000 respondents].
The findings highlight [briefly mention key findings, e.g. key shifts in trust, regulation expectations, and demographic trends].
You can access the full report and charts here: [link to newsroom or embargoed release]
Let me know if you'd like to speak with the lead researcher.
Best, [Your Name]
Subject: [Survey data] on [niche topic] shows [key finding]
Hi [Name],
A new study from [Organization] shows that [the key finding in a bit more detail, including reach/demographic of study]. The research [supports/contradicts popular opinion] that [whatever the study supports/contradicts].
Charts, methodology, and summary here: [link to press kit]
Let me know if you want a quick chat with the research team.
Best, [Your Name]
Subject: Breaking: [Company] acquires [Company] to [top reason for acquisition]
Hi [Name],
Sharing news that [Company] has acquired [Company], a move aimed at [one-line reason for the acquisition].
The acquisition also marks [any other noteworthy milestones associated with this news].
Press release and executive quotes are here: [link to newsroom or press release]
Let me know if you’d like to speak with leadership.
Best, [Your Name]
Subject: [Company] just made a major acquisition
Hi [Name],
Not sure if you’ve seen this yet – [Company] just acquired [Company] to [one-line reason for the acquisition]. [Sentence about why this is big news – e.g. It’s their first big international move and one they’ve been positioning for].
Full info and assets here: [link to press release]
Let me know if you’re covering it and need anything.
Best, [Your Name]
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The real secret to a successful media pitch
Newsrooms are shrinking, budgets are tight, reporters are moving beats constantly, and inboxes are overflowing with irrelevant, poorly researched pitches.
At the same time, PR teams are under pressure to get results in a landscape completely flooded with marketers, influencers, startups, and would-be thought leaders competing for attention.
Journalists still want pitches – many even publish their email addresses specifically so PR people can reach them.
What they don’t want is the promotional fluff that does nothing for their readers. If your pitch isn’t timely, interesting, or useful, it’s going to disappear into the pile.
Establishing newsworthiness is the fastest way to stand out. It shows respect for the journalist, the publication, and their audience. And it dramatically ups your chances of hearing back.
Newsworthiness comes down to one simple idea: your story needs to matter to people who don’t work at your company.
That means it’s timely, relevant, interesting, or useful to a broader audience.
Most announcements – new hires, small product updates, internal milestones – aren’t inherently newsworthy. But that doesn’t mean they can’t become newsworthy with the right angle.
The most successful PR pitches:
- Enrich or entertain an audience
- Offer insight, data, or expertise
- Tie into a larger trend or timely moment
- Help a journalist do their job
If your pitch only benefits your brand, it’s not ready yet.
Here’s a quick, practical framework you can add to your process before sending your next pitch:
Do a quick brain dump of the 5 Ws. Seeing everything on paper makes it easier to evaluate what really matters.
Targeting everyone usually means reaching no one. A short, focused list of reporters produces far better results than a “spray and pray” blast.
Ask yourself why this story matters right now. What would the headline be? How is it different from everything else already published?
Not every story will fit every publication. A flexible, helpful attitude will get you much further than forcing a pitch that isn’t a match.
Keep your pitch short, but make supporting content easy to access. A clean link to your newsroom or media kit is much better than a stack of attachments.
If you can clearly articulate who benefits from your story, what value it offers, and why it’s worth covering today – you’re on the right track.
It was an easy decision to recommend Prezly, as no other platform makes it so easy to share news with relevant journalists and influencers, while also presenting that news so beautifully.
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Manage your stories, media contacts, and pitches in one place.
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