200+ Free PR & Media Pitch Templates (+Examples)
Use the library below to find the perfect email template for your next PR pitch. Simply copy & paste it into Prezly, send, and wait for the coverage to roll in.
How to use these free templates
- Choose the card that matches your industry or use case
- Scroll to the recipient type and tone you want
- Copy your chosen template into your Prezly pitch
Once you personalize and send your pitch, Prezly will give you real-time information on who has opened and read your email, so you'll know exactly when and who to follow up with.
If there’s one thing journalists consistently ask PR teams for, it’s this: a story worth talking about. A media pitch isn’t just a short email you send because you need coverage – it’s your chance to show why your story matters to people outside your company.
When a pitch is genuinely newsworthy, everything becomes easier: getting replies, securing coverage, and building long-term relationships with the press.
Use the free media pitch templates below to contextualize your next pitch so that people take notice.
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The real secret to a successful media pitch
Newsrooms are shrinking, budgets are tight, reporters are moving beats constantly, and inboxes are overflowing with irrelevant, poorly researched pitches.
At the same time, PR teams are under pressure to get results in a landscape completely flooded with marketers, influencers, startups, and would-be thought leaders competing for attention.
Journalists still want pitches – many even publish their email addresses specifically so PR people can reach them.
What they don’t want is the promotional fluff that does nothing for their readers. If your pitch isn’t timely, interesting, or useful, it’s going to disappear into the pile.
Establishing newsworthiness is the fastest way to stand out. It shows respect for the journalist, the publication, and their audience. And it dramatically ups your chances of hearing back.
Newsworthiness comes down to one simple idea: your story needs to matter to people who don’t work at your company.
That means it’s timely, relevant, interesting, or useful to a broader audience.
Most announcements – new hires, small product updates, internal milestones – aren’t inherently newsworthy. But that doesn’t mean they can’t become newsworthy with the right angle.
The most successful PR pitches:
- Enrich or entertain an audience
- Offer insight, data, or expertise
- Tie into a larger trend or timely moment
- Help a journalist do their job
If your pitch only benefits your brand, it’s not ready yet.
Here’s a quick, practical framework you can add to your process before sending your next pitch:
Do a quick brain dump of the 5 Ws. Seeing everything on paper makes it easier to evaluate what really matters.
Targeting everyone usually means reaching no one. A short, focused list of reporters produces far better results than a “spray and pray” blast.
Ask yourself why this story matters right now. What would the headline be? How is it different from everything else already published?
Not every story will fit every publication. A flexible, helpful attitude will get you much further than forcing a pitch that isn’t a match.
Keep your pitch short, but make supporting content easy to access. A clean link to your newsroom or media kit is much better than a stack of attachments.
If you can clearly articulate who benefits from your story, what value it offers, and why it’s worth covering today – you’re on the right track.
It was an easy decision to recommend Prezly, as no other platform I've come across makes it so easy to share news with relevant journalists and influencers, while also presenting that news so beautifully.
Media pitches perform better with Prezly
Once you’ve refined your angle, paste your pitch into Prezly to personalize it, add multimedia, and give journalists the context they need. Prezly’s real-time engagement tracking shows who opened, clicked, or viewed your newsroom – so you know exactly when to follow up. No guesswork, no inbox roulette.