Event Announcement: 12 Media Pitch Templates & Examples (Free)

1. Use the table of contents to select the recipient you want
2. Choose the template that best matches your brand tone
3. Copy your chosen template into your Prezly pitch

Once you personalize and send your pitch, Prezly will give you real-time information on who has opened and read your email, so you'll know exactly when and who to follow up with.

Here's Jasper with a quick demonstration:

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Subject: [Event Name] happening [Date] – story idea
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​Hi [First name],
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​I thought this might be of interest for your beat: [Event Name] is taking place on [Date] in [Location], focusing on [Key theme or hook – e.g. sustainability in fashion, emerging food brands, etc].
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​It’s bringing together [Notable speakers/performers/attendees] and covers [1–2 lines on what makes it newsworthy].
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​Happy to share a press pass or more details if you'd like to cover it.
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​Best,
​[Your name]

Subject: Invitation to cover: [Event Name] on [Date]
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​Dear [First name],
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​I’m reaching out to share details of an upcoming event that may be of interest: [Event Name], taking place on [Date] at [Location]. The event will focus on [Brief theme or newsworthy angle], featuring [Key speakers/participants].
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​If you're considering coverage or would like to attend, I’d be happy to provide additional information or coordinate a press pass.
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​Kind regards,
​[Your name]

Subject: Story idea – [Event Name] happening [Date]
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​Hi [First name],
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​Just a quick note in case you’re covering [beat or topic] – [Event Name] is happening [Date] in [Location] and might be worth checking out. It’ll feature [Notable names or activities], and the angle on [theme] could be a good fit.
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​Let me know if you want more info or a press pass.
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​Best,
​[Your name]

Subject: Event tip: [Event Name] – potential story
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​Hi [First name],
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​I wanted to flag an upcoming event that might be a fit for your section: [Event Name], taking place on [Date] in [Location]. It offers a fresh angle on [Theme or topic], featuring [Notable names or trends].
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​Let me know if you'd like images, press materials, or to arrange a briefing.
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​Best,
​[Your name]

Subject: Event announcement – [Event Name], [Date]
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​Dear [First name],
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​I’d like to flag an upcoming event that could be relevant to your team: [Event Name], scheduled for [Date] in [Location]. It focuses on [Theme or timely angle], with contributions from [Notable guests or trends].
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​Please let me know if you’d like additional press materials or background for your writers.
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​Sincerely,
​[Your name]

Subject: Upcoming event idea – [Event Name]
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​Hi [First name],
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​Wanted to share a heads-up about [Event Name], which might work for your section. It’s happening [Date] and will spotlight [Theme or topic] with [Activity/guests].
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​Happy to send you more details or help with coverage.
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​Thanks,
​[Your name]

Subject: [Event Name] – something your readers might enjoy
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​Hi [First name],
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​There’s a fun event coming up that I thought could work well for your blog: [Event Name], on [Date] in [Location]. It’s all about [Theme or topic], with [Activity/highlight – e.g. tastings, panels, performances].
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​If you’re interested in attending or sharing it with your readers, I’d be happy to send over details or a comp ticket.
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​Thanks,
​[Your name]

Subject: Event invitation: [Event Name] on [Date]
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​Hi [First name],
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​I’m reaching out about [Event Name], taking place [Date] at [Location]. It may be of interest to your readers, especially those following [Theme or niche – e.g. sustainable beauty, local food, etc].
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​If you'd like more details or to attend, I’d be happy to arrange a press invite or provide visuals for your coverage.
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​Best regards,
​[Your name]

Subject: Thought this event might be your vibe – [Event Name]
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​Hey [First name],
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​There’s an event coming up on [Date] that I think your readers might enjoy – [Event Name] is all about [Fun theme], with [Interactive bit or guest].
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​Let me know if you’d like to come along or need some info to share.
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​Cheers,
​[Your name]

Subject: You’re invited: [Event Name]
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​Hey [First name],
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​I’d love to invite you to [Event Name], happening [Date] at [Location]. It’s a [short descriptor – e.g. new product showcase, launch party, pop-up experience], and I think your followers would really enjoy it.
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​We’d love to have you attend as our guest – let me know if you’re interested and I’ll send the details.
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​Cheers,
​[Your name]

Subject: Exclusive invite: [Event Name], [Date]
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​Hi [First name],
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​We’d love to invite you to attend [Event Name], taking place on [Date] at [Location]. It’s an exclusive [Launch/pop-up/showcase] designed for creators in your space.
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​Let me know if you’re interested, and I’ll send all the details.
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​Warm regards,
​[Your name]

Subject: You’re invited 💌 [Event Name]
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​Hey [First name],
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​There’s a fun event coming up and we’d love to have you there – it’s [Event Name], happening [Date] at [Location]. Should be a great time with [Highlight or perk – e.g. previews, free samples, cool guests].
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​Let me know if you’re in and I’ll sort the details!
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​Cheers,
​[Your name]

PR pitch email templates you can copy | Prezly

Copy a complete PR pitch email for a rebrand, game launch, research story or acquisition. Customize it for the journalist and explore more industry-specific templates.