Cosmetics PR: 28 Media Pitch Templates & Examples (Free)
Free media pitch templates to use with journalists, editors, and influencers.
Formal tone
Subject: Launch: [Type of product] tailored to [key benefit]
Hi [Name],
I wanted to share news of a new [product category] launching this month, designed to [mention unique feature or benefit].
The [team/brand] behind it brings [brief, non-branded background or positioning, e.g. a science-led or sustainability-first approach]. Let me know if you’d like samples or a quote for coverage.
Best,
[Your Name]
Casual tone
Subject: New drop: [Short product hook or benefit]
Hey [Name],
Heads up on a new [category or type] launch I think you might like – [quick description of what makes it interesting].
Happy to send more info or samples your way if you want to take a look.
Cheers,
[Your Name]
Formal tone
Subject: Coverage opportunity: [Short description of launch or innovation]
Dear [Name],
I’m reaching out about a new [product or range] launching this [week/month], offering [main benefit or innovation, e.g. personalized formulas, refillable design, etc].
Might be a fit for upcoming coverage on [themes like seasonal launches, beauty tech, sustainability]. Let me know if you’d like a media kit or interview opportunity.
Warm regards,
[Your Name]
Casual tone
Subject: [Product feature or theme]? Thought you might like this one
Hi [Name],
Quick note about a new [product type or feature] I thought might catch your interest – [1 – 2 lines describing the standout angle].
Let me know if you want the full details or to test it.
Thanks!
[Your Name]
Formal tone
Subject: New launch: [product type] available for review
Hello [Name],
A new [product category] has launched and we’d love to offer it for potential coverage. It’s focused on [highlight key benefit or theme, e.g. sensitive skin, hydration, multitasking, etc].
Happy to provide high-res imagery, specs, or arrange samples.
All the best,
[Your Name]
Casual tone
Subject: Just launched – want to try this one?
Hey [Name],
New [product type] just dropped and I think it could be a great fit for your content – [short teaser or feature].
Let me know if you'd like to test it or need more info.
Talk soon,
[Your Name]
Formal tone
Subject: Collaboration opportunity: [type of product] launch
Hi [Name],
We’re currently supporting the launch of a new [product type or range] and would love to explore a potential collaboration.
If you’re interested, we can send more details, including assets and partnership options.
Best,
[Your Name]
Casual tone
Subject: Want to try a new [product type]?
Hey [Name],
Got something fun launching – [very short teaser: e.g. new serum, bold color, cool texture]. Would love to send it your way if you’re up for testing or featuring it.
Let me know!
[Your Name]
Formal tone
Subject: Gift guide ideas: new [theme] launches to consider
Hi [Name],
Here are a few new [product category] options that could be a good fit for your upcoming [seasonal theme] guide – featuring [quick list of benefits or trends].
Let me know if you need samples, specs, or quotes.
Best,
[Your Name]
Casual tone
Subject: Some [theme] picks that might work for your guide
Hey [Name],
Rounding up a few new [category or trend] releases – let me know if you'd like more info or press samples.
Thanks!
[Your Name]
Formal tone
Subject: [Theme] picks available for review
Hello [Name],
I’m reaching out with a few new [product type] launches that may work for your [seasonal or themed] roundup. Let me know if you'd like to include any in an upcoming piece.
I can provide full details, photography, and samples.
Kind regards,
[Your Name]
Casual tone
Subject: [Occasion] ideas? Got a few you might like
Hey [Name],
I’ve got a few new [category] picks for [theme, e.g. gifting, summer skin, self-care] that might be up your alley.
Want me to send the info or drop samples your way?
Cheers,
[Your Name]
Formal tone
Subject: Invitation: [event name] on [date]
Hi [Name],
I’d like to invite you to [event name], happening on [date]. The event will feature [key highlights or special guests] and focus on [topic or theme].
Please let me know if you’d like an invitation or further details.
Best regards,
[Your Name]
Casual tone
Subject: Join us at [event name] on [date]?
Hey [Name],
We’re hosting [event name] on [date] and thought you might want to join. It’ll cover [main topics or highlights].
Let me know if you want to come or get more info.
Thanks,
[Your Name]
Formal tone
Subject: Media invitation: [event name] – [date]
Dear [Name],
You’re invited to [event name] taking place on [date]. The event will spotlight [themes, guests, or product launches].
Please let me know if you’d like press access or an interview opportunity.
Warm regards,
[Your Name]
Casual tone
Subject: [Event name] happening soon – want to attend?
Hi [Name],
We have [event name] coming up on [date]. It’s focusing on [topic or audience], and we’d love to have you there.
Happy to send details if interested.
Cheers,
[Your Name]
Formal tone
Subject: Invitation to [event name] for potential coverage
Hello [Name],
We’re hosting [event name] on [date] and would love to invite you for potential coverage or collaboration.
Let me know if you’re interested, and I can share further information.
Best,
[Your Name]
Casual tone
Subject: Want to come to [event name]?
Hey [Name],
We’re throwing [event name] on [date] and think you’d enjoy it. Interested in attending or covering it?
Let me know!
Thanks,
[Your Name]
Formal tone
Subject: Invitation to collaborate at [event name]
Hi [Name],
We’d like to invite you to join us at [event name] on [date] for a special collaboration opportunity.
Please let me know if you’re interested, and I can provide details.
Best regards,
[Your Name]
Casual tone
Subject: [Event name] – wanna join us?
Hey [Name],
We’re hosting [event name] on [date] and would love for you to be involved.
Let me know if you want to hear more!
Cheers,
[Your Name]
Formal tone
Subject: Seasonal launch: [product or campaign] ready for [season]
Hi [Name],
We’re launching [product or campaign] ahead of [season], designed to [highlight key benefit or trend].
If you’d like more info, images, or samples, just let me know.
Best,
[Your Name]
Casual tone
Subject: Just in time for [season]: new [product or campaign]
Hey [Name],
Here’s a fresh [product or campaign] launching for [season] that might fit your coverage.
Happy to send details or samples if you’re interested.
Thanks,
[Your Name]
Formal tone
Subject: Coverage opportunity: [season] launch from [brand/product]
Dear [Name],
Ahead of [season], we’re launching [product or campaign], focusing on [key trend or benefit].
If you’d like to feature it, I can send over press materials or arrange interviews.
Warm regards,
[Your Name]
Casual tone
Subject: New [season] launch to consider
Hi [Name],
Just letting you know about a new [product or campaign] launching for [season]. Could be a good fit for your upcoming content.
Let me know if you want more info.
Cheers,
[Your Name]
Formal tone
Subject: Seasonal launch: review and coverage opportunities
Hello [Name],
We have a new [product or campaign] launching for [season]. Would love to offer it for review or collaboration.
Please get in touch if interested.
Best,
[Your Name]
Casual tone
Subject: Want to check out a new [season] launch?
Hey [Name],
Launching a new [product or campaign] for [season] that you might like. Want me to send samples or info?
Thanks!
[Your Name]
Formal tone
Subject: Collaboration opportunity for [season] launch
Hi [Name],
We’re preparing a [season]-focused launch and would love to explore collaboration options with you.
Please let me know if you’re interested, and I can share details.
Best,
[Your Name]
Casual tone
Subject: Up for a [season] collab?
Hey [Name],
Got a new [season] launch coming up. Would love to send you info or samples if you want to team up.
Let me know!
[Your Name]
200+ PR & Media Pitch Templates (Free w/Examples)
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