Cosmetics PR: 28 Media Pitch Templates & Examples (Free)

1. Use the table of contents to select the use case you want
2. Choose the template that best matches your recipient and brand tone
3. Copy your chosen template into your Prezly pitch

Once you personalize and send your pitch, Prezly will give you real-time information on who has opened and read your email, so you'll know exactly when and who to follow up with.

Here's Jasper with a quick demonstration:

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Formal tone

Subject: Launch: [Type of product] tailored to [key benefit]
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​Hi [Name],
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​I wanted to share news of a new [product category] launching this month, designed to [mention unique feature or benefit].
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​The [team/brand] behind it brings [brief, non-branded background or positioning, e.g. a science-led or sustainability-first approach]. Let me know if you’d like samples or a quote for coverage.
​​
​Best,
​[Your Name]

Casual tone

Subject: New drop: [Short product hook or benefit]
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​Hey [Name],
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​Heads up on a new [category or type] launch I think you might like – [quick description of what makes it interesting].
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​Happy to send more info or samples your way if you want to take a look.
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​Cheers,
​[Your Name]

Formal tone

Subject: Coverage opportunity: [Short description of launch or innovation]
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​Dear [Name],
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​I’m reaching out about a new [product or range] launching this [week/month], offering [main benefit or innovation, e.g. personalized formulas, refillable design, etc].
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​Might be a fit for upcoming coverage on [themes like seasonal launches, beauty tech, sustainability]. Let me know if you’d like a media kit or interview opportunity.
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​Warm regards,
​[Your Name]

Casual tone

Subject: [Product feature or theme]? Thought you might like this one
​​
​Hi [Name],
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​Quick note about a new [product type or feature] I thought might catch your interest – [1 – 2 lines describing the standout angle].
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​Let me know if you want the full details or to test it.
​​
​Thanks!
​[Your Name]

Formal tone

Subject: New launch: [product type] available for review
​​
​Hello [Name],
​​
​A new [product category] has launched and we’d love to offer it for potential coverage. It’s focused on [highlight key benefit or theme, e.g. sensitive skin, hydration, multitasking, etc].
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​Happy to provide high-res imagery, specs, or arrange samples.
​​
​All the best,
​[Your Name]

Casual tone

Subject: Just launched ​ – ​ want to try this one?
​​
​Hey [Name],
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​New [product type] just dropped and I think it could be a great fit for your content – [short teaser or feature].
​​
​Let me know if you'd like to test it or need more info.
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​Talk soon,
​[Your Name]

Formal tone

Subject: Collaboration opportunity: [type of product] launch
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​Hi [Name],
​​
​We’re currently supporting the launch of a new [product type or range] and would love to explore a potential collaboration.
​​
​If you’re interested, we can send more details, including assets and partnership options.
​​
​Best,
​[Your Name]

Casual tone

Subject: Want to try a new [product type]?
​​
​Hey [Name],
​​
​Got something fun launching – [very short teaser: e.g. new serum, bold color, cool texture]. Would love to send it your way if you’re up for testing or featuring it.
​​
​Let me know!
​[Your Name]

Formal tone

Subject: Gift guide ideas: new [theme] launches to consider
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​Hi [Name],
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​Here are a few new [product category] options that could be a good fit for your upcoming [seasonal theme] guide – featuring [quick list of benefits or trends].
​​
​Let me know if you need samples, specs, or quotes.
​​
​Best,
​[Your Name]

Casual tone

Subject: Some [theme] picks that might work for your guide
​​
​Hey [Name],
​​
​Rounding up a few new [category or trend] releases – let me know if you'd like more info or press samples.
​​
​Thanks!
​[Your Name]

Formal tone

Subject: [Theme] picks available for review
​​
​Hello [Name],
​​
​I’m reaching out with a few new [product type] launches that may work for your [seasonal or themed] roundup. Let me know if you'd like to include any in an upcoming piece.
​​
​I can provide full details, photography, and samples.
​​
​Kind regards,
​[Your Name]

Casual tone

Subject: [Occasion] ideas? Got a few you might like
​​
​Hey [Name],
​​
​I’ve got a few new [category] picks for [theme, e.g. gifting, summer skin, self-care] that might be up your alley.
​​
​Want me to send the info or drop samples your way?
​​
​Cheers,
​[Your Name]

Formal tone

Subject: Invitation: [event name] on [date]
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​Hi [Name],
​​
​I’d like to invite you to [event name], happening on [date]. The event will feature [key highlights or special guests] and focus on [topic or theme].
​​
​Please let me know if you’d like an invitation or further details.
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​Best regards,
​[Your Name]

Casual tone

Subject: Join us at [event name] on [date]?
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​Hey [Name],
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​We’re hosting [event name] on [date] and thought you might want to join. It’ll cover [main topics or highlights].
​​
​Let me know if you want to come or get more info.
​​
​Thanks,
​[Your Name]

Formal tone

Subject: Media invitation: [event name] – [date]
​​
​Dear [Name],
​​
​You’re invited to [event name] taking place on [date]. The event will spotlight [themes, guests, or product launches].
​​
​Please let me know if you’d like press access or an interview opportunity.
​​
​Warm regards,
​[Your Name]

Casual tone

Subject: [Event name] happening soon – want to attend?
​​
​Hi [Name],
​​
​We have [event name] coming up on [date]. It’s focusing on [topic or audience], and we’d love to have you there.
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​Happy to send details if interested.
​​
​Cheers,
​[Your Name]

Formal tone

Subject: Invitation to [event name] for potential coverage
​​
​Hello [Name],
​​
​We’re hosting [event name] on [date] and would love to invite you for potential coverage or collaboration.
​​
​Let me know if you’re interested, and I can share further information.
​​
​Best,
​[Your Name]

Casual tone

Subject: Want to come to [event name]?
​​
​Hey [Name],
​​
​We’re throwing [event name] on [date] and think you’d enjoy it. Interested in attending or covering it?
​​
​Let me know!
​​
​Thanks,
​[Your Name]

Formal tone

Subject: Invitation to collaborate at [event name]
​​
​Hi [Name],
​​
​We’d like to invite you to join us at [event name] on [date] for a special collaboration opportunity.
​​
​Please let me know if you’re interested, and I can provide details.
​​
​Best regards,
​[Your Name]

Casual tone

Subject: [Event name] – wanna join us?
​​
​Hey [Name],
​​
​We’re hosting [event name] on [date] and would love for you to be involved.
​​
​Let me know if you want to hear more!
​​
​Cheers,
​[Your Name]

Formal tone

Subject: Seasonal launch: [product or campaign] ready for [season]
​​
​Hi [Name],
​​
​We’re launching [product or campaign] ahead of [season], designed to [highlight key benefit or trend].
​​
​If you’d like more info, images, or samples, just let me know.
​​
​Best,
​[Your Name]

Casual tone

Subject: Just in time for [season]: new [product or campaign]
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​Hey [Name],
​​
​Here’s a fresh [product or campaign] launching for [season] that might fit your coverage.
​​
​Happy to send details or samples if you’re interested.
​​
​Thanks,
​[Your Name]

Formal tone

Subject: Coverage opportunity: [season] launch from [brand/product]
​​
​Dear [Name],
​​
​Ahead of [season], we’re launching [product or campaign], focusing on [key trend or benefit].
​​
​If you’d like to feature it, I can send over press materials or arrange interviews.
​​
​Warm regards,
​[Your Name]

Casual tone

Subject: New [season] launch to consider
​​
​Hi [Name],
​​
​Just letting you know about a new [product or campaign] launching for [season]. Could be a good fit for your upcoming content.
​​
​Let me know if you want more info.
​​
​Cheers,
​[Your Name]

Formal tone

Subject: Seasonal launch: review and coverage opportunities
​​
​Hello [Name],
​​
​We have a new [product or campaign] launching for [season]. Would love to offer it for review or collaboration.
​​
​Please get in touch if interested.
​​
​Best,
​[Your Name]

Casual tone

Subject: Want to check out a new [season] launch?
​​
​Hey [Name],
​​
​Launching a new [product or campaign] for [season] that you might like. Want me to send samples or info?
​​
​Thanks!
​[Your Name]

Formal tone

Subject: Collaboration opportunity for [season] launch
​​
​Hi [Name],
​​
​We’re preparing a [season]-focused launch and would love to explore collaboration options with you.
​​
​Please let me know if you’re interested, and I can share details.
​​
​Best,
​[Your Name]

Casual tone

Subject: Up for a [season] collab?
​​
​Hey [Name],
​​
​Got a new [season] launch coming up. Would love to send you info or samples if you want to team up.
​​
​Let me know!
​[Your Name]

PR pitch email templates you can copy | Prezly

Copy a complete PR pitch email for a rebrand, game launch, research story or acquisition. Customize it for the journalist and explore more industry-specific templates.