Retail PR: 32 Free Media Pitch Templates & Examples (Free)
Free media pitch templates to use with journalists, editors, and influencers.
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- Use the table of contents to select the use case you want
- Choose the template that best matches your recipient and brand tone
- Copy your chosen template into your Prezly pitch
Once you personalize and send your pitch, Prezly will give you real-time information on who has opened and read your email, so you'll know exactly when and who to follow up with.
Here's Jasper with a quick demonstration:
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Subject: Launch: New [unique selling point, e.g. zero-waste skincare brand] enters the market
Hi [Name],
I’m reaching out to share news of a new [product and unique selling point, e.g. skincare line built around circular design principles – everything from the ingredients to the packaging is biodegradable and locally sourced]. It's a compelling retail story that [hook, e.g. merges beauty with environmental responsibility].
You’ll find the full press release and visuals here: [link to press kit or newsroom]
Let me know if you’d like [exclusive offer, e.g. product sample or interview opp].
Best,
[Your name]
Casual version
Subject: [Product + unique selling point, e.g. Zero-waste skincare brand just launched]
Hey [Name],
Noticed you've been covering [niche, e.g. sustainable beauty] – just wanted to flag a new skincare brand that’s [unique selling point, e.g. skipping plastic altogether]. It’s recently launched and already catching attention from a few [eco-conscious] retailers.
Press kit and imagery here: [link to media kit or newsroom]
Happy to share more if you’re interested.
Cheers,
[Your Name]
Formal tone
Subject: Retail launch: [unique selling point] in [niche]
Hi [Name],
[What the product is and unique selling point, e.g. A new wellness brand has entered the market with a focus on simplified ingredients, refillable packaging, and transparent pricing]. It's already attracting interest and could be a good fit for your upcoming retail section.
Product visuals and background available here: [link to media kit or newsroom]
Let me know if you’d like [exclusive, e.g. sample, interview with the founder, etc].
Kind regards,
[Your Name]
Casual version
Subject: [unique selling point] product launch
Hey [Name],
Quick one – a new [product + unique selling point, e.g. self-care brand just dropped that’s all about low-waste, refillable routines and no-BS ingredients]. They’re gaining traction, and I figured you might want them on your radar.
Their press kit is here: [link]
Let me know if you want to connect with the team or get a sample!
Best,
[Your Name]
Formal tone
Subject: Product launch: [unique selling point]
Hi [Name],
I wanted to flag a new [product] that just launched. It’s focused on [unique selling point, e.g. gender-inclusive fits, limited-run drops, and transparency in sourcing], which feels like a good fit with your blog.
You can browse their launch kit here: [link to assets or site]
If you're interested, I do have some [exclusives, e.g. samples, interview] – just let me know and I'll be happy to hook you up.
All the best,
[Your Name]
Casual tone
Subject: [Product] just dropped – right up your alley?
Hey [Name],
Spotted a new [product] I think you’ll love – [unique selling point, e.g. gender-neutral, limited runs, thoughtful design, and really clean visuals]. Just launched [this week] and already building buzz.
Here’s their media kit if you want to take a peek: [link]
Let me know if you'd like a couple of [quotes, visuals, or a sample] for your next post.
Keep well!
[Your Name]
Offering samples? Include the word "samples" in your subject line when pitching influencers, bloggers, and reviewers.
Formal tone
Subject: Collaboration opportunity with [brand]
Hi [Name],
We’re supporting the launch of a new [product] focused on [unique selling point, e.g. timeless basics, sustainable materials, and conscious production]. Your platform aligns perfectly with the brand aesthetic, I'd love to get you involved.
Here’s the media kit and some background info: [link]
Would you be open to a first-look review or potential collab?
Warm regards,
[Your Name]
Casual tone
Subject: A new [product] drop your audience will actually care about
Hey [Name],
There’s a new [product] launching that totally fits your vibe – [overlap in ethos, e.g. sustainable focus].
Their socials and lookbook are here: [link to media kit]
Want me to send [a couple of pieces your way for styling]?
Cheers,
[Your Name]
Formal tone
Subject: Holiday roundup: [top quality, e.g. sustainable], giftable brands to watch
Hi [Name],
With holiday features on the horizon, I wanted to share a few emerging retail brands offering thoughtful gift options – from [range in niche, e.g. refillable beauty to ethically made accessories].
Happy to send over founder bios, hi-res imagery, and sample products: [link to press kit]
Let me know if you're working on any other lists I can be of help with!
Best,
[Your Name]
Casual version
Subject: A few [niche] brands for your holiday roundup (hi-res images)
Hey [Name],
I’ve pulled together a small roundup of [niche] brands doing smart things for the holidays – affordable, well-designed, and actually worth gifting.
You’ll find links, quotes, and photos here: [link]
Let me know if you want anything else!
Cheers,
[Your Name]
Formal tone
Subject: For holiday planning: [niche] brands perfect for gift features
Hi [Name],
Sharing a shortlist of [emerging] retail brands ideal for your upcoming holiday or gifting coverage. These are all [mention the unique factor that unites them and makes them special].
Product info and assets available here: [link to newsroom or hub site]
Let me know if you'd like intros to any of the founders.
Kind regards,
[Your Name]
Casual tone
Subject: Festive picks your readers won't have seen yet (holiday roundup)
Hey [Name],
I’ve rounded up some under-the-radar brands doing great stuff this season – [selling points, e.g. refillables, handmade goods...], and gifts that don’t feel overdone.
You’ll find the press folder here: [link]
Let me know if you’d like samples or brand contacts.
Best,
[Your Name]
Sharing hi-res media assets? It can pay to mention that in the subject line if you've got space.
Formal tone
Subject: Gift guide material: [selling point that fits blogger audience, e.g. indie brands under $50]
Hi [Name],
Reaching out with a few curated product ideas for your holiday gift guide – [stylish, indie, and mostly under $50].
Here’s a folder with product shots and info: [link]
Let me know if you'd like to try a sample.
All the best,
[Your Name]
Casual tone
Subject: Gift ideas your audience will actually want
Hey [Name],
I’ve been working with a few small brands that could be great for your holiday content – [pretty, practical, and priced right].
Product shots, videos, and specs here: [link to newsroom]
I'm sending out review samples this week, let me know if you want in!
Talk soon,
[Your Name]
Formal tone
Subject: Holiday content idea: gift picks + creator collab
Hi [Name],
I’m working with a few [niche] brands keen to collaborate on holiday content. The products span [theme, e.g. beauty and lifestyle] and I think they would make great additions to your gift roundup, if it's going to be anything like last year.
Here’s the lookbook and details: [link]
Let me know if this could be a fit for your channel.
Warm regards,
[Your Name]
Casual tone
Subject: Collab opportunity: [brand/product name] x [influencer name]
Hey [Name],
A couple of brands I’m working with are looking for creators to feature their holiday products – think fun, useful, nicely packaged (perfect match for [influencer channel name], right?!).
Here’s the media kit to give you an idea of the vibe: [link]
I'm sending out samples this week, so let me know and I'll loop you in :)
Cheers,
[Your Name]
Want to work with influencers? Do your research first – look through their content, give them a google, and get an idea of what they love, what their values are, and who their audience is to see if it matches up with your brand.
Formal tone
Subject: Retail event: [Brand] hosts [event type, e.g. immersive pop-up] in [City]
Hi [Name],
Just flagging a short-run retail event that may interest your readers – [Brand] is hosting an [event type] in [City] featuring [key selling points, e.g. sustainable design, local artists, and community makers].
Event details and press preview info here: [link to event press kit]
Let me know if you'd like to speak with [the founder] or attend the media preview.
Best,
[Your Name]
Casual tone
Subject: Press pass: [Event type, e.g. New retail pop-up] in [City] this [month]
Hey [Name],
Wanted to let you know about a [event type, e.g. pop-up] happening in [City] on [date range when the event is taking place] – [Brand] is teaming up with [collaborators, e.g. local artists] and [main reason for event, e.g. launching some very photogenic limited runs].
Press info and event images are here: [link to newsroom]
Want me to set aside a press pass for you?
Cheers,
[Your Name]
Formal tone
Subject: Press preview: New [event type, e.g. retail activation] in [City] this [month]
Hi [Name],
Thought this might be relevant for your upcoming retail or events calendar – [Brand] is launching a limited-time [event type, e.g. activation] in [City] centred on [unique selling point, e.g. sustainable retail and community engagement].
You’ll find a full press pack and RSVP details here: [link]
Let me know if you'd like to arrange an interview or preview passes.
Kind regards,
[Your Name]
Casual tone
Subject: Something a little different for your events list
Hey [Name],
[Brand] is popping up in [City] with a short-term space that [key selling point, e.g. blends art, small-batch products, and sustainable retail]. Thought it might be a nice addition to your event roundup given your recent focus on [related topics/products].
Details and visuals here: [link to newsroom]
The event will run [date range]. Want me to set aside press passes for you?
Best,
[Your Name]
Formal tone
Subject: Invitation: [Event type, e.g. Boutique launch event] in [City] this [Month]
Hi [Name],
There’s an [event type, e.g. boutique launch] happening in [City] on [date] – [Brand] is [unique selling point, e.g. unveiling its new retail concept focused on refill stations and sustainable packaging]. Given your focus on [niche], we'd love to invite you to attend [the media preview].
Media pack and info here: [link to press release]
Let me know if you’ll be attending – I’d be happy to coordinate a walk-through.
All the best,
[Your Name]
Casual tone
Subject: You're invited to [Brand]'s a [event type] this [date]
Hey [Name],
[Brand] is hosting an [event type] to [unique selling point, e.g. unveil its new retail concept focused on refill stations and sustainable packaging]. As you're one of the key voices in [niche], we'd love for you to attend [the media preview].
Full details are here: [link to press release]
I've set aside tickets for you, so please let me know if you're able to come!
Talk soon,
[Your Name]
Formal tone
Subject: Invite to [Brand] [event type] in [City] this [Month]
Hi [Name],
We’d love to invite you to [Brand]’s upcoming [event type] in [City]. The space is fully styled for creator content, with [influencer selling points, e.g. product gifting and exclusive looks at their latest collection].
All event info here: [link to press release]
Please let me know if you’d like to attend.
Warm regards,
[Your Name]
Casual tone
Subject: You're invited to [Brand]’s [event] in [City] this [month]
Hey [Name],
[Brand] is popping up in [City] for [timeframe, e.g. just 5 days in August]. There'll be [influencer selling points, e.g. loads of photo-ready spots, early access to their new line, and fun takeaways for guests].
Here’s all the details: [link to press release]
Let me know if you're keen to attend! I'll be making up the goodiebags this week :)
Cheers,
[Your Name]
Formal tone
Subject: Strategic retail collab: [Brand] × [Partner]
Hi [Name],
Sharing news of a new partnership between [Brand] and [Partner] – [reason for partnership, e.g. a limited-edition collection designed to merge sustainability with mass-market accessibility].
It’s a great example of purpose-driven collaboration in the retail space.
Full press release and visuals available here: [link to newsroom]
Let me know if you’d like to speak with either team.
Best,
[Your Name]
Casual tone
Subject: New collab alert – [Brand] teams up with [Partner]
Hey [Name],
Just flagging a fresh collab between [Brand] and [Partner] – [brief details of partnership, e.g. it’s seasonal, limited-run, and designed with sustainability in mind]. Already generating some early buzz.
Details and images here: [link to press release]
Happy to connect you with the brands for a quote, just lmk :)
Cheers,
[Your Name]
Formal tone
Subject: Feature opportunity: [Brand] x [Partner] partnership
Hi [Name],
Wanted to flag a new retail partnership between two brands you've covered before – [Brand] and [Partner] have [reason for partnership, e.g. launched a capsule that blends sustainable fashion with a wellness-first approach].
Full press kit here: [link]
Q&A opportunities are available for the next two weeks, so please get in touch if you're interested.
Kind regards,
[Your Name]
Casual tone
Subject: Retail collab with a [niche] story worth telling
Hey [Name],
[Brand] just launched a new collab with [Partner] – [key selling points of partnership, e.g. limited run, beautifully packaged, and grounded in ethical sourcing]. Wanted to flag it to you given [publication's previous relationship with/coverage of either brand].
Here’s the press info: [link to press release]
Let me know if you need quotes or visuals, and I'll hook you up :)
Best,
[Your Name]
Formal tone
Subject: Blogger fit: [Brand] x [Partner] limited collab
Hi [Name],
Reaching out to share a new limited-edition line from [Brand] and [Partner] – a curated collection focused on [key selling points, e.g. style, sustainability, and everyday wearability].
I’d be happy to send a sample or more background if helpful.
You can check out the lookbook here: [link to media kit]
All the best,
[Your Name]
Casual tone
Subject: New [Brand] x [Partner] collab drop you’ll want to check out
Hey [Name],
[Brand] just teamed up with [Partner] on a [product and key selling points, e.g. capsule collection that’s all handmade, sustainable, and super aesthetic]. Naturally, I thought of your blog :)
Here’s the media kit: [link]
Want me to send over a [sample to review, or some quotes]?
Talk soon,
[Your Name]
Formal tone
Subject: New collab opportunity: [Brand] x [Partner]
Hi [Name],
[Brand] has partnered with [Partner] on a [product, e.g. new lifestyle capsule] and we’re looking for creators to help bring it to life through [styling] content over [timeframe, e.g. the summer].
I've been following your brand, and feel this would be a strong match for your audience and aesthetic [if you have a particular post/reason why to point to here, mention it].
Here’s the overview and lookbook: [link]
Would you be up for getting involved?
Warm regards,
[Your Name]
Casual tone
Subject: Collab opportunity: [Brand] x [Partner] x [influencer channel name]
Hey [Name],
There’s a new collab between [Brand] and [Partner] – [briefly list key selling points, e.g. cozy, clean, and already making waves].
We’re lining up creators for launch content, and given your [recent posts about niche], I'd love to get you involved.
Drop details + lookbook here: [link]
Want me to send you a preview piece?
Cheers,
[Your Name]
When reaching out to influencers, plan what it is you're offering – a story? A free product sample? A paid partnership? Be clear about the options, and do not expect a free mention just because it's a small account.
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About the author
CEChristine EvertSEO Content Writer
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