Retail PR: 32 Free Media Pitch Templates & Examples (Free)

1. Use the table of contents to select the use case you want
2. Choose the template that best matches your recipient and brand tone
3. Copy your chosen template into your Prezly pitch

Once you personalize and send your pitch, Prezly will give you real-time information on who has opened and read your email, so you'll know exactly when and who to follow up with.

Here's Jasper with a quick demonstration:

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Formal tone

Subject: Launch: New [unique selling point, e.g. zero-waste skincare brand] enters the market
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​Hi [Name],
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​I’m reaching out to share news of a new [product and unique selling point, e.g. skincare line built around circular design principles – everything from the ingredients to the packaging is biodegradable and locally sourced]. It's a compelling retail story that [hook, e.g. merges beauty with environmental responsibility].
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​You’ll find the full press release and visuals here: [link to press kit or newsroom]
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​Let me know if you’d like [exclusive offer, e.g. product sample or interview opp].
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​Best,
​[Your name]

Casual version

Subject: [Product + unique selling point, e.g. Zero-waste skincare brand just launched]
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​Hey [Name],
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​Noticed you've been covering [niche, e.g. sustainable beauty] – just wanted to flag a new skincare brand that’s [unique selling point, e.g. skipping plastic altogether]. It’s recently launched and already catching attention from a few [eco-conscious] retailers.
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​Press kit and imagery here: [link to media kit or newsroom]
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​Happy to share more if you’re interested.
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​Cheers,
​[Your Name]

Formal tone

Subject: Retail launch: [unique selling point] in [niche]
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​Hi [Name],
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​[What the product is and unique selling point, e.g. A new wellness brand has entered the market with a focus on simplified ingredients, refillable packaging, and transparent pricing]. It's already attracting interest and could be a good fit for your upcoming retail section.
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​Product visuals and background available here: [link to media kit or newsroom]
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​Let me know if you’d like [exclusive, e.g. sample, interview with the founder, etc].
​​
​Kind regards,
​[Your Name]

Casual version

Subject: [unique selling point] product launch
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​Hey [Name],
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​Quick one – a new [product + unique selling point, e.g. self-care brand just dropped that’s all about low-waste, refillable routines and no-BS ingredients]. They’re gaining traction, and I figured you might want them on your radar.
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​Their press kit is here: [link]
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​Let me know if you want to connect with the team or get a sample!
​​
​Best,
​[Your Name]

Formal tone

Subject: Product launch: [unique selling point]
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​Hi [Name],
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​I wanted to flag a new [product] that just launched. It’s focused on [unique selling point, e.g. gender-inclusive fits, limited-run drops, and transparency in sourcing], which feels like a good fit with your blog.
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​You can browse their launch kit here: [link to assets or site]
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​If you're interested, I do have some [exclusives, e.g. samples, interview] – just let me know and I'll be happy to hook you up.
​​
​All the best,
​[Your Name]

Casual tone

Subject: [Product] just dropped – right up your alley?
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​Hey [Name],
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​Spotted a new [product] I think you’ll love – [unique selling point, e.g. gender-neutral, limited runs, thoughtful design, and really clean visuals]. Just launched [this week] and already building buzz.
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​Here’s their media kit if you want to take a peek: [link]
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​Let me know if you'd like a couple of [quotes, visuals, or a sample] for your next post.
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​Keep well!
​[Your Name]

Formal tone

Subject: Collaboration opportunity with [brand]
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​Hi [Name],
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​We’re supporting the launch of a new [product] focused on [unique selling point, e.g. timeless basics, sustainable materials, and conscious production]. Your platform aligns perfectly with the brand aesthetic, I'd love to get you involved.
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​Here’s the media kit and some background info: [link]
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​Would you be open to a first-look review or potential collab?
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​Warm regards,
​[Your Name]

Casual tone

Subject: A new [product] drop your audience will actually care about
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​Hey [Name],
​​
​There’s a new [product] launching that totally fits your vibe – [overlap in ethos, e.g. sustainable focus].
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​Their socials and lookbook are here: [link to media kit]
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​Want me to send [a couple of pieces your way for styling]?
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​Cheers,
​[Your Name]

Formal tone

Subject: Holiday roundup: [top quality, e.g. sustainable], giftable brands to watch
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​Hi [Name],
​​
​With holiday features on the horizon, I wanted to share a few emerging retail brands offering thoughtful gift options – from [range in niche, e.g. refillable beauty to ethically made accessories].
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​Happy to send over founder bios, hi-res imagery, and sample products: [link to press kit]
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​Let me know if you're working on any other lists I can be of help with!
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​Best,
​[Your Name]

Casual version

Subject: A few [niche] brands for your holiday roundup (hi-res images)
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​Hey [Name],
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​I’ve pulled together a small roundup of [niche] brands doing smart things for the holidays – affordable, well-designed, and actually worth gifting.
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​You’ll find links, quotes, and photos here: [link]
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​Let me know if you want anything else!
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​Cheers,
​[Your Name]

Formal tone

Subject: For holiday planning: [niche] brands perfect for gift features
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​Hi [Name],
​​
​Sharing a shortlist of [emerging] retail brands ideal for your upcoming holiday or gifting coverage. These are all [mention the unique factor that unites them and makes them special].
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​Product info and assets available here: [link to newsroom or hub site]
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​Let me know if you'd like intros to any of the founders.
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​Kind regards,
​[Your Name]

Casual tone

Subject: Festive picks your readers won't have seen yet (holiday roundup)
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​Hey [Name],
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​I’ve rounded up some under-the-radar brands doing great stuff this season – [selling points, e.g. refillables, handmade goods...], and gifts that don’t feel overdone.
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​You’ll find the press folder here: [link]
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​Let me know if you’d like samples or brand contacts.
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​Best,
​[Your Name]

Formal tone

Subject: Gift guide material: [selling point that fits blogger audience, e.g. indie brands under $50]
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​Hi [Name],
​​
​Reaching out with a few curated product ideas for your holiday gift guide – [stylish, indie, and mostly under $50].
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​Here’s a folder with product shots and info: [link]
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​Let me know if you'd like to try a sample.
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​All the best,
​[Your Name]

Casual tone

Subject: Gift ideas your audience will actually want
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​Hey [Name],
​​
​I’ve been working with a few small brands that could be great for your holiday content – [pretty, practical, and priced right].
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​Product shots, videos, and specs here: [link to newsroom]
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​I'm sending out review samples this week, let me know if you want in! ​
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​Talk soon,
​[Your Name]

Formal tone

Subject: Holiday content idea: gift picks + creator collab
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​Hi [Name],
​​
​I’m working with a few [niche] brands keen to collaborate on holiday content. The products span [theme, e.g. beauty and lifestyle] and I think they would make great additions to your gift roundup, if it's going to be anything like last year.
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​Here’s the lookbook and details: [link]
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​Let me know if this could be a fit for your channel.
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​Warm regards,
​[Your Name]

Casual tone

Subject: Collab opportunity: [brand/product name] x [influencer name]
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​Hey [Name],
​​
​A couple of brands I’m working with are looking for creators to feature their holiday products – think fun, useful, nicely packaged (perfect match for [influencer channel name], right?!). ​
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​Here’s the media kit to give you an idea of the vibe: [link]
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​I'm sending out samples this week, so let me know and I'll loop you in :) ​
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​Cheers,
​[Your Name]

Formal tone

Subject: Retail event: [Brand] hosts [event type, e.g. immersive pop-up] in [City] ​
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​Hi [Name],
​​
​Just flagging a short-run retail event that may interest your readers – [Brand] is hosting an [event type] in [City] featuring [key selling points, e.g. sustainable design, local artists, and community makers].
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​Event details and press preview info here: [link to event press kit]
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​Let me know if you'd like to speak with [the founder] or attend the media preview.
​​
​Best,
​[Your Name]

Casual tone

Subject: Press pass: [Event type, e.g. New retail pop-up] in [City] this [month]
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​Hey [Name],
​​
​Wanted to let you know about a [event type, e.g. pop-up] happening in [City] on [date range when the event is taking place] – [Brand] is teaming up with [collaborators, e.g. local artists] and [main reason for event, e.g. launching some very photogenic limited runs].
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​Press info and event images are here: [link to newsroom]
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​Want me to set aside a press pass for you?
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​Cheers,
​[Your Name]

Formal tone

Subject: Press preview: New [event type, e.g. retail activation] in [City] this [month]
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​Hi [Name],
​​
​Thought this might be relevant for your upcoming retail or events calendar – [Brand] is launching a limited-time [event type, e.g. activation] in [City] centred on [unique selling point, e.g. sustainable retail and community engagement].
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​You’ll find a full press pack and RSVP details here: [link]
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​Let me know if you'd like to arrange an interview or preview passes.
​​
​Kind regards,
​[Your Name]

Casual tone

Subject: Something a little different for your events list
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​Hey [Name],
​​
​[Brand] is popping up in [City] with a short-term space that [key selling point, e.g. blends art, small-batch products, and sustainable retail]. Thought it might be a nice addition to your event roundup given your recent focus on [related topics/products].
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​Details and visuals here: [link to newsroom]
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​The event will run [date range]. Want me to set aside press passes for you?
​​
​Best,
​[Your Name]

Formal tone

Subject: Invitation: [Event type, e.g. Boutique launch event] in [City] this [Month]
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​Hi [Name],
​​
​There’s an [event type, e.g. boutique launch] happening in [City] on [date] – [Brand] is [unique selling point, e.g. unveiling its new retail concept focused on refill stations and sustainable packaging]. Given your focus on [niche], we'd love to invite you to attend [the media preview].
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​Media pack and info here: [link to press release]
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​Let me know if you’ll be attending – I’d be happy to coordinate a walk-through.
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​All the best,
​[Your Name]

Casual tone

Subject: You're invited to [Brand]'s a [event type] this [date]
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​Hey [Name],
​​
​[Brand] is hosting an [event type] to [unique selling point, e.g. unveil its new retail concept focused on refill stations and sustainable packaging]. As you're one of the key voices in [niche], we'd love for you to attend [the media preview].
​​
​Full details are here: [link to press release]
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​I've set aside tickets for you, so please let me know if you're able to come!
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​Talk soon,
​[Your Name]

Formal tone

Subject: Invite to [Brand] [event type] in [City] this [Month]
​​
​Hi [Name],
​​
​We’d love to invite you to [Brand]’s upcoming [event type] in [City]. The space is fully styled for creator content, with [influencer selling points, e.g. product gifting and exclusive looks at their latest collection].
​​
​All event info here: [link to press release]
​​
​Please let me know if you’d like to attend.
​​
​Warm regards,
​[Your Name]

Casual tone

Subject: You're invited to [Brand]’s [event] in [City] this [month]
​​
​Hey [Name],
​​
​[Brand] is popping up in [City] for [timeframe, e.g. just 5 days in August]. There'll be [influencer selling points, e.g. loads of photo-ready spots, early access to their new line, and fun takeaways for guests].
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​Here’s all the details: [link to press release]
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​Let me know if you're keen to attend! I'll be making up the goodiebags this week :) ​
​​
​Cheers,
​[Your Name]

Formal tone

Subject: Strategic retail collab: [Brand] × [Partner]
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​Hi [Name],
​​
​Sharing news of a new partnership between [Brand] and [Partner] – [reason for partnership, e.g. a limited-edition collection designed to merge sustainability with mass-market accessibility].
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​It’s a great example of purpose-driven collaboration in the retail space.
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​Full press release and visuals available here: [link to newsroom]
​​
​Let me know if you’d like to speak with either team.
​​
​Best,
​[Your Name]

Casual tone

Subject: New collab alert – [Brand] teams up with [Partner]
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​Hey [Name],
​​
​Just flagging a fresh collab between [Brand] and [Partner] – [brief details of partnership, e.g. it’s seasonal, limited-run, and designed with sustainability in mind]. Already generating some early buzz.
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​Details and images here: [link to press release]
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​Happy to connect you with the brands for a quote, just lmk :) ​
​​
​Cheers,
​[Your Name]

Formal tone

Subject: Feature opportunity: [Brand] x [Partner] partnership
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​Hi [Name],
​​
​Wanted to flag a new retail partnership between two brands you've covered before – [Brand] and [Partner] have [reason for partnership, e.g. launched a capsule that blends sustainable fashion with a wellness-first approach].
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​Full press kit here: [link]
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​Q&A opportunities are available for the next two weeks, so please get in touch if you're interested. ​
​​
​Kind regards,
​[Your Name]

Casual tone

Subject: Retail collab with a [niche] story worth telling
​​
​Hey [Name],
​​
​[Brand] just launched a new collab with [Partner] – [key selling points of partnership, e.g. limited run, beautifully packaged, and grounded in ethical sourcing]. Wanted to flag it to you given [publication's previous relationship with/coverage of either brand].
​​
​Here’s the press info: [link to press release]
​​
​Let me know if you need quotes or visuals, and I'll hook you up :) ​
​​
​Best,
​[Your Name]

Formal tone

Subject: Blogger fit: [Brand] x [Partner] limited collab
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​Hi [Name],
​​
​Reaching out to share a new limited-edition line from [Brand] and [Partner] – a curated collection focused on [key selling points, e.g. style, sustainability, and everyday wearability].
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​I’d be happy to send a sample or more background if helpful.
​​
​You can check out the lookbook here: [link to media kit]
​​
​All the best,
​[Your Name]

Casual tone

Subject: New [Brand] x [Partner] collab drop you’ll want to check out
​​
​Hey [Name],
​​
​[Brand] just teamed up with [Partner] on a [product and key selling points, e.g. capsule collection that’s all handmade, sustainable, and super aesthetic]. Naturally, I thought of your blog :)
​​
​Here’s the media kit: [link]
​​
​Want me to send over a [sample to review, or some quotes]?
​​
​Talk soon,
​[Your Name]

Formal tone

Subject: New collab opportunity: [Brand] x [Partner]
​​
​Hi [Name],
​​
​[Brand] has partnered with [Partner] on a [product, e.g. new lifestyle capsule] and we’re looking for creators to help bring it to life through [styling] content over [timeframe, e.g. the summer].
​​
​I've been following your brand, and feel this would be a strong match for your audience and aesthetic [if you have a particular post/reason why to point to here, mention it]. ​
​​
​Here’s the overview and lookbook: [link]
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​Would you be up for getting involved?
​​
​Warm regards,
​[Your Name]

Casual tone

Subject: Collab opportunity: [Brand] x [Partner] x [influencer channel name]
​​
​Hey [Name],
​​
​There’s a new collab between [Brand] and [Partner] – [briefly list key selling points, e.g. cozy, clean, and already making waves].
​​
​We’re lining up creators for launch content, and given your [recent posts about niche], I'd love to get you involved.
​​
​Drop details + lookbook here: [link]
​​
​Want me to send you a preview piece?
​​
​Cheers,
​[Your Name]

200+ PR & Media Pitch Templates (Free w/Examples)

Use this free PR library to find the perfect email template for your next PR or media pitch. Simply copy and paste it, personalize, and hit send.