Retail PR: 32 Free Media Pitch Templates & Examples (Free)

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Subject: Launch: New zero-waste skincare brand enters the market
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​Hi [Name],
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​I’m reaching out to share news of a new skincare line built around circular design principles – everything from the ingredients to the packaging is biodegradable and locally sourced. It's a compelling retail story that merges beauty with environmental responsibility.
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​You’ll find the full press release and visuals here: [link to press kit or newsroom]
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​Let me know if you’d like to speak with the founder.
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​Best,
​[Your Name]

Casual version

Subject: Zero-waste skincare brand just launched – worth a look?
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​Hey [Name],
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​Noticed you've been covering sustainable beauty – just wanted to flag a new skincare brand that’s skipping plastic altogether. It’s recently launched and already catching attention from a few eco-conscious retailers.
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​Press kit and imagery here: [link to media kit or newsroom]
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​Happy to share more if you’re interested.
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​Cheers,
​[Your Name]

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Subject: Retail launch to consider: minimalist wellness brand debuts
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​Hi [Name],
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​A new wellness brand has entered the market with a focus on simplified ingredients, refillable packaging, and transparent pricing. It's already attracting interest and could be a good fit for your upcoming retail section.
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​Product visuals and background available here: [link to media kit or newsroom]
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​Let me know if you’d like an interview with the founder.
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​Kind regards,
​[Your Name]

Casual version

Subject: For your radar: wellness brand launch
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​Hey [Name],
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​Quick one – a new self-care brand just dropped that’s all about low-waste, refillable routines and no-BS ingredients. They’re gaining traction, and I figured you might want them on your radar.
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​Their press kit is here: [link]
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​Let me know if you want to connect with the team or get a sample.
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​Best,
​[Your Name]

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Subject: New retail brand you might want to feature
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​Hi [Name],
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​I wanted to flag a new fashion brand that just launched. It’s focused on gender-inclusive fits, limited-run drops, and transparency in sourcing.
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​You can browse their launch kit here: [link to assets or site]
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​All the best,
​[Your Name]

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Subject: Fresh fashion brand just dropped – right up your alley
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​Hey [Name],
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​Spotted a new fashion brand I think you’ll love – gender-neutral, limited runs, thoughtful design, and really clean visuals. Just launched this week and already building buzz.
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​Here’s their media kit if you want to take a peek: [link]
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​Let me know if you'd like a couple of quotes or visuals for your next post.
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​Talk soon,
​[Your Name]

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Subject: Collaboration opportunity with new sustainable fashion label
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​Hi [Name],
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​We’re supporting the launch of a new clothing label focused on timeless basics, sustainable materials, and conscious production. Your platform aligns perfectly with their brand aesthetic.
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​Here’s their creator lookbook and brand deck: [link]
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​Would you be open to a first-look review or potential collab?
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​Warm regards,
​[Your Name]

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Subject: A new fashion drop your audience will actually care about
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​Hey [Name],
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​There’s a new slow fashion brand launching that totally fits your vibe – great staples, sustainable focus, and really photogenic pieces.
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​Their IG and lookbook are here: [link]
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​Want me to send a couple of pieces your way for styling?
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​Cheers,
​[Your Name]

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Subject: Holiday roundup: sustainable, giftable brands to watch
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​Hi [Name],
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​With holiday features on the horizon, I wanted to share a few emerging retail brands offering thoughtful gift options – from refillable beauty to ethically made accessories.
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​Happy to send over founder bios, hi-res imagery, and sample products: [link to press kit]
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​Let me know if you're working on any lists.
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​Best,
​[Your Name]

Casual version

Subject: Few indie brands that could work for your gift list
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​Hey [Name],
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​I’ve pulled together a small roundup of indie brands doing smart things for the holidays – affordable, well-designed, and actually worth gifting.
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​You’ll find links, quotes, and photos here: [link]
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​Let me know if you want anything else!
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​Cheers,
​[Your Name]

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Subject: For holiday planning: indie brands perfect for gift features
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​Hi [Name],
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​Sharing a shortlist of emerging retail brands ideal for any upcoming holiday or gifting coverage. These span beauty, lifestyle, and home goods – each with a unique value angle.
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​Product info and assets available here: [link to newsroom or brand hub]
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​Let me know if you'd like intros to any of the founders.
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​Kind regards,
​[Your Name]

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Subject: A few festive picks you might not have seen yet
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​Hey [Name],
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​I’ve rounded up some under-the-radar brands doing great stuff this season – refillables, handmade goods, and gifts that don’t feel overdone.
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​You’ll find the press folder here: [link]
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​Let me know if you’d like samples or brand contacts.
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​Best,
​[Your Name]

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Subject: Gift guide material: indie brands under $50
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​Hi [Name],
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​Reaching out with a few curated product ideas for your holiday gift guide – stylish, indie, and mostly under $50.
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​Here’s a folder with product shots and info: [link]
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​Let me know if you'd like to try a sample.
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​All the best,
​[Your Name]

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Subject: Gift ideas your audience will actually want
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​Hey [Name],
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​I’ve been working with a few small brands that could be great for your holiday content – pretty, practical, and priced right.
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​Take a look here: [link]
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​Happy to send something your way to review.
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​Talk soon,
​[Your Name]

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Subject: Holiday content idea: gift picks + creator collab
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​Hi [Name],
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​I’m working with a few indie brands keen to collaborate on holiday content. The products span beauty and lifestyle and would make great additions to any gift roundup.
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​Here’s the lookbook and campaign brief: [link]
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​Let me know if this could be a fit for your channel.
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​Warm regards,
​[Your Name]

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Subject: Thought this holiday collab might suit your style
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​Hey [Name],
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​A couple of brands I’m working with are looking for creators to feature their holiday products – think fun, useful, and nicely packaged stuff your audience will love.
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​Here’s the kit: [link]
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​Let me know if you’d like a sample to try or shoot with.
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​Cheers,
​[Your Name]

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Subject: Retail event: [Brand] hosts immersive pop-up in [City] ​
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​Hi [Name],
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​Just flagging a short-run retail event that may interest your readers – [Brand] is hosting an immersive pop-up in [City] featuring sustainable design, local artists, and community makers.
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​Event details and press preview info here: [link to event press kit]
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​Let me know if you'd like to speak with the founder or attend the media preview.
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​Best,
​[Your Name]

Casual tone

Subject: New retail pop-up in [City] – might be worth covering
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​Hey [Name],
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​Wanted to let you know about a fun pop-up happening in [City] – [Brand] is teaming up with local artists and launching some very photogenic limited runs.
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​Press info and event images are here: [link]
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​Want me to set aside a press pass for you?
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​Cheers,
​[Your Name]

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Subject: Coverage opportunity: new retail activation in [City]
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​Hi [Name],
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​Thought this might be relevant for your upcoming retail or events calendar – [Brand] is launching a limited-time activation in [City] centred on sustainable retail and community engagement.
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​You’ll find a full press pack and RSVP details here: [link]
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​Let me know if you'd like to arrange an interview or preview.
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​Kind regards,
​[Your Name]

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Subject: Something a little different for your events list
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​Hey [Name],
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​[Brand] is popping up in [City] with a short-term space that blends art, small-batch products, and sustainable retail. Thought it might be a nice addition to your event roundup or features.
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​Details and visuals here: [link]
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​Want me to connect you with their team?
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​Best,
​[Your Name]

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Subject: Worth attending? Boutique launch event in [City]
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​Hi [Name],
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​There’s a boutique launch happening in [City] next weekend – [Brand] is unveiling its new retail concept focused on refill stations and sustainable packaging.
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​Invite and media preview info here: [link]
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​Let me know if you’ll be attending – I’d be happy to coordinate a walk-through.
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​All the best,
​[Your Name]

Casual tone

Subject: [Brand] is opening a storefront – want in?
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​Hey [Name],
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​[Brand] is opening their first brick-and-mortar in [City] and it’s looking like a great spot – refillable goods, plant walls, samples, and a very chill launch vibe.
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​Invite and preview details are here: [link]
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​Want me to add you to the list?
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​Talk soon,
​[Your Name]

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Subject: Invite to retail pop-up experience in [City]
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​Hi [Name],
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​We’d love to invite you to [Brand]’s upcoming pop-up event in [City]. The space is fully styled for creator content, with product gifting and exclusive looks at their latest collection.
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​All event info and RSVP link here: [link]
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​Let me know if you’d like to attend.
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​Warm regards,
​[Your Name]

Casual tone

Subject: [Brand]’s pop-up in [City] – looks like your style
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​Hey [Name],
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​[Brand] is popping up in [City] for a week – loads of photo-ready spots, early access to their new line, and fun takeaways for guests.
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​Here’s the invite and details: [link]
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​Want me to add you to the guest list?
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​Cheers,
​[Your Name]

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Subject: Strategic retail collab: [Brand] × [Partner]
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​Hi [Name],
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​Sharing news of a new partnership between [Brand] and [Partner] – a limited-edition collection designed to merge sustainability with mass-market accessibility.
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​It’s a great example of purpose-driven collaboration in the retail space.
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​Full press release and visuals available here: [link to newsroom or assets]
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​Let me know if you’d like to speak with either team.
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​Best,
​[Your Name]

Casual tone

Subject: New collab alert – [Brand] teams up with [Partner]
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​Hey [Name],
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​Just flagging a fresh collab between [Brand] and [Partner] – it’s seasonal, limited-run, and designed with sustainability in mind. Already generating some early buzz.
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​Details and images here: [link]
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​Happy to connect you with the brands for a quote.
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​Cheers,
​[Your Name]

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Subject: Feature opportunity: [Brand] x [Partner] partnership
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​Hi [Name],
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​Wanted to flag a recent retail partnership that might be a fit for your coverage – [Brand] and [Partner] have launched a capsule that blends sustainable fashion with a wellness-first approach.
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​It aligns well with stories around retail innovation or brand strategy.
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​Full press kit here: [link]
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​Kind regards,
​[Your Name]

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Subject: Retail collab with a story worth telling
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​Hey [Name],
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​[Brand] just launched a new collab with [Partner] – limited run, beautifully packaged, and grounded in ethical sourcing.
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​Might be one to keep in mind for upcoming features.
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​Here’s the press info: [link]
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​Let me know if you need quotes or visuals.
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​Best,
​[Your Name]

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Subject: Blogger fit: [Brand] x [Partner] limited collab
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​Hi [Name],
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​Reaching out to share a new limited-edition line from [Brand] and [Partner] – a curated collection focused on style, sustainability, and everyday wearability.
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​I’d be happy to send a sample or more background if helpful.
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​You can check out the lookbook here: [link]
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​All the best,
​[Your Name]

Casual tone

Subject: New collab drop you’ll want to check out
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​Hey [Name],
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​[Brand] just teamed up with [Partner] on a capsule collection that’s all handmade, sustainable, and super aesthetic – great fit for your style content.
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​Here’s the media kit: [link]
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​Want me to send over a sample or some quotes?
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​Talk soon,
​[Your Name]

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Subject: New collab opportunity: [Brand] x [Partner]
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​Hi [Name],
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​[Brand] has partnered with [Partner] on a new lifestyle capsule and we’re looking for creators to help bring it to life through styling content.
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​It’s a strong match for your audience and aesthetic.
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​Here’s the campaign brief and lookbook: [link]
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​Let me know if you'd like to get involved.
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​Warm regards,
​[Your Name]

Casual tone

Subject: [Brand] x [Partner] just dropped – want in?
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​Hey [Name],
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​There’s a new collab between [Brand] and [Partner] – cozy, clean, and already making waves.
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​We’re lining up creators for launch content.
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​Drop details + lookbook here: [link]
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​Want me to send you a preview piece?
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​Cheers,
​[Your Name]

200+ PR & Media Pitch Templates (Free w/Examples)

Use the directory below to find the perfect email template for your next PR or media pitch. Simply copy and paste it, personalize, and hit send.