Tech PR: 32 Media Pitch Templates & Examples (Free)
Free media pitch templates to use with journalists, editors, and influencers.
.jpg)
Join us on July 1st, 2025 to learn how to get the most out of these templates with the webinar "How to Write PR Pitches That Get Replies". RSVP now! →
- Use the table of contents to select the use case you want
- Choose the template that best matches your recipient and brand tone
- Copy your chosen template into your Prezly pitch
Once you personalize and send your pitch, Prezly will give you real-time information on who has opened and read your email, so you'll know exactly when and who to follow up with.
Here's Jasper with a quick demonstration:
Not tried Prezly yet?
Start 14-day free trialFormal tone
Subject: Coverage opportunity: [Brand] showcase event next week
Hi [Name],
Flagging an upcoming event you may want to cover – [Company] will debut its latest tech at [Event Name] on [date], alongside [other notable parts of event, e.g. a panel discussion on AI ethics featuring notable industry voices].
You’ll find background info and a media pass link here: [link to newsroom]
Let me know if you'd like to speak with any of the panelists.
Best,
[Your Name]
Casual tone
Subject: You're invited! [Brand] launch + [AI ethics panel] next week
Hey [Name],
[Brand] is launching a new [product type] at [Event Name] on [date]. The event will also feature [any other draws of the event, e.g. a panel on AI ethics with some strong viewpoints lined up]. Since you're one of the go-to voices in the [niche], I'd love to give you a media pass to the whole show.
Event details and assets: [link]
Let me know if you're able to join!
Cheers,
[Your Name]
Formal tone
Subject: [Brand] product launch + [policy panel] at [Event Name] [date]
Hi [Name],
Sharing an opportunity that could work for both your tech and business sections – [Brand] is unveiling its new [product name and unique selling point] at [Event Name] on [date]. The event will also feature [notable other thing happening at event].
Press materials and RSVP are available here: [link to kit]
Let me know if you’d like a press pass or interview opp.
Kind regards,
[Your Name]
Casual tone
Subject: [Brand] launches new [product] at [Event Name] on [date]
Hey [Name],
Wanted to flag this event in case it's not already on your radar – [Brand] is launching its new [product] at [Event Name] next [month/date]. Given that this is the first [product] to [unique product offering], there's already a lot of buzz building around the launch, so I thought you might be interested in getting early access.
Press kit and details here: [link to newsroom]
Happy to connect you with a speaker if you’re interested, as well as media passes to the event, just let me know.
Best,
[Your Name]
Formal tone
Subject: Media invite: [Brand] launch event this [Month]
Hi [Name],
[Brand] is hosting a launch event for its new [product] on [date], including a live demo and Q&A with the team. Given your blog's recent insights into [niche], I wanted to extend a media pass to you in case you were planning to cover the launch.
Full details, specs, and assets here: [link to press kit]
Let me know if you're able to attend!
All the best,
[Your Name]
Casual tone
Subject: You're invited to the [Brand] launch event on [date]
Hey [Name],
[Brand] is hosting a launch event for its new [product] in [location] on [date] – there'll be a chance to handle the [product], Q&A with the team, all very creator-friendly. Given your posts about [related topic/Brand], I'd love to offer you a media pass to attend.
Full details, specs, and assets here: [link]
Let me know if you can make it!
Talk soon,
[Your Name]
Formal tone
Subject: Creator invite: Demo access to [Brand's] launch event this [date]
Hi [Name],
I’d love to invite you to [Brand]’s upcoming launch of [product] at [location] on [date].
This event is optimized for creators, with an opportunity to get hands-on with the [product] and a Q&A with the team behind its development.
Here’s the full invite: [link]
Let me know if you'd like to attend.
Warm regards,
[Your Name]
Casual tone
Subject: Your media pass to [Brand's] launch event in [location] this [date]
Hi [Name],
[Brand] is rolling out its new [product] in [location] on [date], and you're invited 🎉
The media pass will include an opportunity to get hands on with [the product], as well as access to a creators-only Q&A with [Brand]'s product team [or similar benefit].
Here’s the full info: [link to press release]
What do you say, can I save you a seat? :)
Cheers,
[Your Name]
Formal tone
Subject: Exclusive data: [Key finding from study]
Hi [Name],
Sharing early access to a new study from [Company] on [study one-liner, e.g. how consumers view AI in healthcare], based on [survey data from over 5,000 respondents].
The findings highlight [briefly mention key findings, e.g. key shifts in trust, regulation expectations, and demographic trends].
You can access the full report and charts here: [link to newsroom or embargoed release]
Let me know if you'd like to speak with the lead researcher.
Best,
[Your Name]
Casual tone
Subject: [Survey data] on [niche topic] shows [key finding]
Hi [Name],
A new study from [Organization] shows that [the key finding in a bit more detail, including reach/demographic of study]. The research [supports/contradicts popular opinion] that [whatever the study supports/contradicts].
Charts, methodology, and summary here: [link to press kit]
Let me know if you want a quick chat with the research team.
Best,
[Your Name]
Offering early access to research findings can help you secure coverage. Also consider giving exclusive access and data viz, such as charts and graphs, to specific publications so they can run with a unique angle when the story breaks.
Formal tone
Subject: New data shows [key finding from study]
Hi [Name],
A new study of [size of study, e.g. 5,000 kittens] from [Company] on [study one-liner, e.g. how consumers view AI in healthcare] has found that [key finding in more detail – can use short bullets].
[A line of context – does the research support or contradict the popular thinking in this space?]
You can access the full report and charts here: [link to newsroom or embargoed release]
Let me know if you'd like to speak with the lead researcher.
Kind regards,
[Your Name]
Casual version
Subject: New data shows [key finding]
Hi [Name],
A new study of [size of study, e.g. 5,000 kittens] by [Company] on [study one-liner, e.g. how consumers view AI in healthcare] has found that [key finding in more detail – can use short bullets].
Press folder with charts and methodology here: [link to press kit]
Let me know if you want quotes from the researchers.
Best,
[Your Name]
Formal tone
Subject: New research shows [key finding]
Hi [Name],
[Brand] has published a new study showing [key finding in a bit more detail]. The data [supports/offers a new angle on the story you published on XYZ], so I thought it could be a strong fit for your audience.
Full report and key visuals here: [link to media kit]
Let me know if you’d like supporting quotes or a quick Q&A.
All the best,
[Your Name]
Casual tone
Subject: New research shows [key finding]
Hi [Name],
A new study of [number of participants/demographic] by [Brand] shows that [key finding]. And they said thousands of people couldn't be wrong!
Anyway, though it might be an interesting angle for your blog since you recently wrote about [related topic].
Summary and visuals here: [link to press kit]
Happy to send a few data highlights or pull quotes, and reshare your write-up on our socials!
Keep well,
[Your Name]
Formal tone
Subject: Research drop: [key finding]
Hi [Name],
[Company] just released new research that shows [key finding]. Given your recent [content on a related topic], I thought you'd have some interesting comments on these findings!
Here’s the summary and link to the full study, as well as some visuals: [link]
Let me know if you'd like to include this in a future post and I'll be happy to reshare.
Warm regards,
[Your Name]
Casual tone
Subject: Stop the presses: New study shows [key finding]
Hi [Name],
Thought you knew everything there was to know about [topic]? Well, think again!
A new study from [Company] has found that [key finding in a bit more detail]. I know, I'm shocked too.
More to the point, the people need to know what you think!
Here's the full report and visuals for your next viral hot take: [link]
Let me know if you'd like a one-liner summary or quick blurb.
Can't wait to like and subscribe!
[Your Name]
Formal tone
Subject: Interview opportunity: [Name/position] on [niche/hot take]
Hi [Name],
Offering an interview with [Name], [position] at [Company], who is [what qualifies them as an expert – needs to impress].
They can speak to the [recent news/developments in niche industry], in particular [what their hot take is].
More background, previous interviews, and assets here: [link to press kit]
Happy to arrange a call or provide commentary via email, whatever suits.
Best,
[Your Name]
Casual tone
Subject: Interview pitch: what’s really happening with [topical niche]
Hi [Name],
[Name], [position] at [Company], has been working in [niche] for [X] years – and has strong opinions on what’s broken (and what’s quietly working), particularly in light os [recent events].
They're available for interviews this week.
More background, previous interviews, and assets here: [link to press kit]
Let me know if you'd like to schedule a call or a coffee!
Best,
[Your Name]
Formal tone
Subject: Available for interview: [position/Name if recognizable] on [niche, preferably timely topic]
Hi [Name],
Flagging a potential source to provide expert commentary on [niche topic] – [Name], [position] at [Company], is available for in-person and online interviews to talk about [briefly give the speaker's top hot takes related to the editor's industry].
They previously contributed to [notable project/media] – full biography and assets available here: [link to press kit]
If easiest, let me know when you're free and I'll set up a call.
Kind regards,
[Your Name]
Casual tone
Subject: Interview idea: [position/Name if recognizable] on [hot take]
Hi [Name],
Wanted to suggest [Name], [position] at [Company], as a source – they're doing great work in [field of expertise], and have strong opinions on [current hot topic in the area].
They're free for comment this week.
More background and previous interview appearances (including in [noteworthy publication]) here: [link to press kit]
Let me know if I can set something up :)
Best,
[Your Name]
Formal tone
Subject: Interview offer: [position/Name if recognizable] on [hot take]
Hi [Name],
I've been following your recent posts about [niche/recent trends], particularly around [blogger's specific point of view on the topic].
You should know that [Name], [position] at [Company] with more than [X] years' industry experience, [completely agrees with you – but not just for the reasons you think].
A conversation between the two of you would make for compelling content – would you like me to arrange a call or email interview with [Name] in the next week or two?
More about her work here: [link to press kit]
Let me know what you think!
[Your Name]
Casual tone
Subject: Interview opportunity on [hot take] for [blog name]
Hi [Name],
I was just reading your post on [topic], and it struck me that your blog would be the perfect fit to interview the [niche] rockstar I'm representing.
Their name is [name], and they're [position at company/qualifier of expertise]. They've been in the industry for yonks ([number of years] yonks, to be precise) and are one of the biggest voices standing up [for/against] [divisive industry topic] at the moment.
Here's some more background info on [Name]: [link to press kit]
Let me know if you're game and I'll get it set up :)
Talk soon,
[Your Name]
Formal tone
Subject: Collab opportunity: [industry] expert [Name] on [niche topic]
Hi [Name],
I'd like to recommend [Name], [position] at [Company], for a [conversation/collab] in your next [social media platform] post. They've been actively talking out [for/against hot topic], as I know you have as well, so I feel a collaboration will be a great boost to your cause (and your reach).
Here's their bio and links to recent features here: [link to press kit]
We would of course cross post any content to our social media accounts as well, so your numbers should get a nice boost as well.
Let me know what you think!
Warm regards,
[Your Name]
Casual tone
Subject: [Influencer name] x [interviewee name] = 🔥🔥🔥
Hi [Name]!
Big fan of your work – especially those recent posts where you rip the [industry] a new one with your [hot take] hot take.
You know who agrees with you?
[Name] – they've been working [for/against cause in hot take] for [X] years, and are one of the leading experts in [niche]. They're also [other qualities – e.g. hilarious] and looking for awesome creators to collab with on [social media platform].
I think you two will get on like a house on fire.
Here’s her profile: [link to press kit]
Let me know if you want me to connect you.
Stay safe,
[Your Name]
Formal tone
Subject: Breaking: [Company] acquires [Company] to [top reason for acquisition]
Hi [Name],
Sharing news that [Company] has acquired [Company], a move aimed at [one-line reason for the acquisition].
The acquisition also marks [any other noteworthy milestones associated with this news].
Press release and executive quotes are here: [link to newsroom or press release]
Let me know if you’d like to speak with leadership.
Best,
[Your Name]
Casual tone
Subject: [Company] just made a major acquisition
Hi [Name],
Not sure if you’ve seen this yet – [Company] just acquired [Company] to [one-line reason for the acquisition]. [Sentence about why this is big news – e.g. It’s their first big international move and one they’ve been positioning for].
Full info and assets here: [link to press release]
Let me know if you’re covering it and need anything.
Best,
[Your Name]
Formal tone
Subject: M&A update: [Company] acquires [Company]
Hi [Name],
Passing along M&A news in the [industry] space – [Company] has acquired [Company] to [one-line reason for the acquisition].
It’s a notable move [say why it's a notable move].
Full press materials and commentary are here: [link to press release]
Appreciate your letting me know if you cover this or need any further info.
Kind regards,
[Your Name]
Casual version
Subject: New merger could reshape [industry] space
Hi [Name],
[Company] just acquired [Company] – they’re combining to [one-line reason for the acquisition].
Here’s the press folder: [link to press kit]
Let me know if you’d like an exclusive quote from any of the execs involved.
Best,
[Your Name]
Formal tone
Subject: Deal news: [Company] and [Company] join forces
Hi [Name],
Wanted to share that [Company] has officially acquired [Company] – a move designed to [one-line reason for the acquisition].
Details and roadmap preview available here: [link to press release]
Let me know if you’d like a short Q&A or additional background.
All the best,
[Your Name]
Casual tone
Subject: New merger = [positive intended result of merger for blogger's audience]
Hi [Name],
Quick heads-up – [Company] and [Company] are merging. Together, they’re [one-line reason for the acquisition].
Here’s the press kit: [link]
Happy to send over details or connect you for a comment.
Talk soon,
[Your Name]
Formal tone
Subject: [Company] acquires [Company]: Creator briefing available
Hi [Name],
[Company] has acquired [Company] to [one-line reason for the acquisition]. [Upcoming announcement influencer may be interested in, e.g. first product launch post-acquisition], and we’re offering advance access to a few creators and media partners.
You’ll find the briefing and background here: [link to press release]
Let me know if you'd like to preview what’s coming.
Warm regards,
[Your Name]
Casual tone
Subject: [Company] + [Company] = [positive outcome of merger for influencer's audience]
Hi [Name],
Big update – [Company] just acquired [Company] to [one-line reason for the acquisition], and they’re planning some creator-first [events/opportunities] as part of the integration.
Full info of the merger, roadmap, and creative opportunities: [link to press release]
Let me know if you want a sneak peek at what's coming!
Best,
[Your Name]
Send media-rich pitches that get results with a free 14-day trial of Prezly.
200+ PR & Media Pitch Templates (Free w/Examples)
Use this free PR library to find the perfect email template for your next PR or media pitch. Simply copy and paste it, personalize, and hit send.
About the author
CEChristine EvertSEO Content Writer
Ready to start doing PR that gets noticed?
Try Prezly free for 14 days (no credit card required). Keep using it for only $90/month.