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How to use images to build better sites

Images and galleries are a great way to support your Stories and catch attention

Using images on your sites are a great way to draw attention from your audience, sites considered more engaging and interesting use photos to create and support their stories. ​ 

We noticed that the best sites use photos to make their content more engaging and interesting. In fact, two reports show that photos make up 93% of the most engaging posts on social media, while images remain the #1 type of media journalists prefer.


How a global PR agency uses multimedia to keep journalists engaged

What images to use?

When choosing images, avoid using generic stock photos. Instead, use images that are related to your Story and upload them at the highest resolution possible, as this will make it easier for journalists and readers to resize those images and use them in different channels without losing quality. 

Want some inspo?

Check out our press release examples page for an idea of the very different types of rtories and sites that have been published through Prezly.

155 examples of great news releases (including world-famous brands)
155 examples of great news releases (including world-famous brands)

We examine some of the top-performing press releases of recent years to uncover 4 practical steps you can take today to improve your PR performance.


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