Hi, I'm Katelynn 👋

Resident words freelancer and professional goofball. An eternal gif and list enthusiast, I enjoy taking serious topics and making them fun to read. Check out my words below!

All content by Katelynn

A collection of all articles authored by Katelynn Marfousi, published on Prezly
How to follow up on a campaign
Campaigns
How to write a press release for your new book launch
Media Pitch
The 1st ever Prezly awards and some fun feature stats
Company News
What are the different distribution channels I can use for my press release?
Distribution
Storytelling for fashion & clothing brands and how to connect with your audience
Storytelling
Inexpensive but effective PR tactics to boost your next email campaign
Best Practices
What is employee advocacy? Turn your colleagues into fans
Influencer Marketing
How to use ChatGPT to draft your next press release
Press Release Guide
How to do reactive PR in 2024
Strategy
5 successful feature story pitch examples (that had stellar results)
Email Marketing
4 Practical Steps to Effective PR Measurement
Measurement
How to identify your key stakeholders in PR
Influencer Marketing
The top 30+ digital tools for PR agencies
PR Software
13 brand story examples that are unique & utterly brilliant
Storytelling
Storytelling marketing: how to use it to crush your competition
Storytelling
Prezly email notification settings
Personal settings
Subscriptions & inbound PR: how amazing content can generate leads
How optimizing your press release for SEO boosts distribution
How to reach influencers as a brand or small business to promote your product
Influencer Marketing
The best ChatGPT prompts for public relations in 2024
The 15 best PR books (according to the experts)
How to do PR for your beauty brand in 2024 (with examples)
Strategy
26 Best Digital PR Tools (incl. Monitoring) for 2024
Workflow
Web bookmarks 🔖
Tips & tricks
PR Reports: The essential elements of a quality PR report
Basics
How to get press coverage for your business or brand (without being annoying) in 2024
Establishing newsworthiness: the #1 hack to creating unique media pitches
Media Pitch
Press release format 2024: The checklist for formatting a press release that rocks
Content Creation
How to start your own PR firm (with advice from those who've done it)
How to write a company launch press release (and the biggest mistakes to avoid)
Press Release Guide
What is a press release, and do they even matter in 2024?
Press Release Guide
How to do PR outreach (and 10 garbage fire mistakes to avoid)
Media Pitch
The perfect press release length: how long should a press release be? We asked the experts
Press Release Guide
How to take advantage of influencer marketing in PR
Influencer Marketing
The 8 best Connectively (HARO) alternatives for connecting with journalists & sources
Media Pitch
6 steps to a fantastic press release boilerplate (plus examples and FAQ)
Basics
The 20+ best PR & comms thought leaders to follow in 2024
Basics
The 15 most kick-ass PR blogs in 2024 (and their best articles)
Productivity
9 powerful real-life examples of social proof
Guide: How to use Connectively (HARO) & #JournoRequest to find hidden media opportunities
Strategy
What is strategic communication & how to make your own comms strategy
Strategy
6 digital storytelling examples to get inspiration for your brand
Storytelling
Privacy portal & adding a custom Privacy Policy link
Using Prezly
The future of public relations: 10+ best AI tools
PR Software
Legacy & depreciated plans
Prezly basics
How to do car PR in 2024 & 7 great automotive PR stunt examples
Inspiration
Branding
Styling your Site
SEO settings
Configuring stories
Product storytelling: how to tell a compelling story around a technical product
The best time & day to successfully send a press release in 2024 is…
Best Practices
Our 10 favorite PR and comms newsletters for ongoing education in 2024
Media Monitoring & Tracking: The Benefits & Tools (2024 Update)
PR Software
Pay-to-play media coverage in 2024 & why it can't be guaranteed
17 time-saving tips for writing press releases
Reddit for public relations 101: How to get the most out of the platform
Social Media
Social media and AI (how to use machines to connect with humans)
Social Media
How AI will change PR (and what that means for you)
PR Software
10+ digital storytelling tools & platforms for your brand story
Storytelling
How to build a brand audience from nothing
Expert Interviews
Oops! I accidentally published a story too early
FAQs
Earned media strategy 101: guide & real-life examples
Basics
What is a newswire and how does it work?
Distribution
Social media PR for Facebook, X, TikTok & Instagram: 5 Examples & How-To
Social Media
Digital PR linkbuilding: Are reactive or unicorn campaigns better?
Link Building
Cision Pricing Guide: How much it costs in 2024
PR Software
A few lifehacks to make your Prezly experience sparkle
Tips & tricks
Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)
Distribution
Press release for a (new) product with examples
Press Release Guide
How to contact journalists & reporters for news coverage
How to do an effective media outreach strategy (with template & examples)
Previewing themes
Themes
Brand storytelling is more important than ever. But what is it?
Storytelling
11 legendary examples in corporate & business storytelling
Storytelling
What is a narrative story & how can it spice up your marketing?
Storytelling
The 8 best ads & commercials that tell a story
Storytelling
How to add placeholders to your Prezly story
Multimedia embeds
Using galleries for team photos
Multimedia embeds