Privacy portal & adding a custom Privacy Policy link

Customize the privacy feature that allows people to unsubscribe from your communications quickly and easily

What is the privacy portal?

The privacy portal gives you greater control over how your subscribers view your content, and how they can opt out of receiving your communications.

Enabling this option (which is toggled ON by default) will add an unsubscribe link to any communications sent from your Prezly account, as well as to the footer of your site.

Disabling the Privacy Portal will remove this link from your site and future emails.

How to enable your privacy portal

  1. From the main Prezly dashboard, click Sites in the left menu, and navigate to the site.
  2. On the site's dashboard, click the Privacy card.

Privacy Policy options

You will have 2 options:

  • Enabled (option toggled green): This is the default. With Privacy Portal enabled, your subscribers will be able to easily unsubscribe from your communications. When enabled, unsubscribe links are added to your site and campaign footers
  • Disabled (option toggled grey): When disabled, your site and campaigns will not display the option to unsubscribe

Please note that all the recently launched Prezly themes require the privacy portal to be enabled (as demonstrated in above screenshot), while custom themes built for Enterprise Plans will not support the privacy portal feature.


If you are on a Premium or Enterprise Plan, you have the option to add your own custom privacy policy link to your site's subscription form.

By default, the Privacy Policy link automatically directs to the standard Prezly Privacy Policy page. You can replace this with your own policy page by entering its URL into the Custom Privacy Policy link field in your site settings.

Updated February 2024

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