Hi, I'm Kate 👋

As Prezly's Chief Storyteller and in-house devil's advocate, I welcome you to come gather around the fire and tuck into the premium knowledge marshmallows we've gathered for you down below. Mmm! Delicious, squishy wisdom.

With Mr Gaius 🐯With Mr Gaius 🐯
Girona 2023Girona 2023

All content by Kate

A collection of all articles authored by Kate Bystrova, published on Prezly
4 reasons to choose Prezly vs a wire service
PR Software
3 good reasons why you shouldn't buy a media database
Best Practices
Keeping hold of your media relationships is vital during mass layoffs
Media Pitch
How to use SEO & social media for PR
Social Media
Advertorial vs editorial for PR: Which is better? A comprehensive guide
Strategy
Startup PR: Strategy, Software, and the Art of Not Crying in Interviews
Strategy
Repurposing owned content: A real-life example (Now with a handy flowchart!)
Workflow
What is crisis comms? A practical guide for beginners [2024]
Crisis Communication
The best online PR communities: You don’t have to go it alone
How to build a better PR media list (the best tools & template)
Email Marketing
How to collaboratively write a press release without killing someone
PR Software
Adding a logo to your site
Sites
How to create story templates
Tips & tricks
Why are my test emails being flagged as suspicious?
FAQs
How to turn your site into a digital press kit
Free guides
Sharing quotes from Stories on Twitter & Facebook
Configuring stories
Other ways you can use your Prezly sites
Free guides
Setting up a Hub site
Creating hub rooms
Sharing stories on social media
Configuring stories
Supported file formats & size limits for media
Multimedia embeds
Customize how a story looks on social media
Configuring stories
Using filters to search for stories
Configuring stories
How to create a story
Prezly basics
How can I add a publication date to my story?
FAQs
Meet your new analytics dashboard
Changelog
Google Analytics 4 and why Europe is looking to alternatives for measurement
Company News
Your site analytics
Site setup
The power of storytelling in business & PR (or, How to make people fall in love)
Storytelling
How influencers can help you manage a social media PR crisis
Influencer Marketing
The magical formula for calculating PR value ✨
Measurement
How to tell better brand stories (that journalists love)
Content Creation
Press release distribution: The what, where & who of press releases
Email Marketing
How to write a press release for your event according to the experts (with real-life examples)
Press Release Guide
How to write & send a press release email pitch that maximizes your chances of media coverage
Email Marketing
5 great press release quotes and how to write them
Content Creation
Free Word press release template and how to use it (with industry examples)
Press Release Guide
How to write a good press release that'll get picked up by the media
Content Creation
How can I use Prezly to organize contact lists for multiple industries?
FAQs
Integrating Prezly into your website
Add Prezly to your site
How long does it take for my campaign to send?
FAQs
Can I export my contacts at the end of my trial?
FAQs
I sent a campaign to myself, so why can't I see it in my inbox?
FAQs
Can I change the URL of my site?
FAQs
How can I cancel an unsubscribe?
FAQs
Can I upload a bought media database to Prezly?
Importing & exporting
Embedding multimedia in a campaign
Creating Campaigns
Why do I get the error "this subdomain is already used by another site"?
Site setup
How to pitch well, from first contact to follow-up
Free guides
How can I add an email header image to the top of my campaign?
FAQs
Why do I get bounced contacts when I send campaigns?
FAQs
Unpublish a story
Configuring stories
How to use images to build better sites
Styling your Site
How to create a successful PR strategy for an uncertain 2024
Expert Interviews
Belga announces technology partnership with Prezly as it celebrates 100th anniversary
Company News
How checkbox selection works in Prezly
Tips & tricks
Account sharing among teammates
Security & GDPR
Consent & your existing database
Security & GDPR
The GDPR & consent
Security & GDPR
Managing data requests
Security & GDPR
GDPR Policy FAQ
Security & GDPR
Set up Google Analytics tracking for your site
Tips & tricks
Why am I (or a colleague) marked as unsubscribed?
FAQs
Improving SEO for your sites & stories
Configuring stories
Tailoring your sites for different audiences
Configuring stories
Saving a Story as a PDF
Tips & tricks
Correcting color distortion in Story images
Tips & tricks
Setting the Cover image for your stories
Creating stories
Setting the header image, cover image & social image in your stories
Multimedia embeds
Automatically post new stories to social media platforms
Tips & tricks
Share your site in a particular language
Languages
How to translate a story
Languages
Supported languages in Prezly
Languages
Moving a story from one site to another
Configuring stories
Duplicating a story
Configuring stories
Deleting a story
Configuring stories
How can I change the URL of my story?
FAQs
Categorizing your stories
Configuring stories
How to add subscript & superscript text to your Story
Tips & tricks
Add links to images in stories
Multimedia embeds
Adding an image gallery to your story
Prezly basics
How to add multimedia to your stories
Multimedia embeds
Scheduling your story or changing its publication date
Creating stories
How to improve your internal communications with Prezly
Free guides
Press kit
Company News
The top PR metrics to measure in your 2024 KPIs
Measurement