Resources to help you tell awesome stories & grow your fanbase
Win people over with authentic stories
Learn how to build a story around your brand and grow your fanbase with these how-to guides and real-life examples.
Uncover more secrets
Storytelling
The power of storytelling in business & PR (or, How to make people fall in love)
With your business, not with each other. That would be creepy.
Storytelling
13 brand story examples that are unique & utterly brilliant
Storytelling is at the heart of a standout marketing strategy. These brands are doing it right.The Press Release Guide 2023
Learn to write press releases and pitch like a pro with this library of step-by-step guides and top industry examples.
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Content Creation
How to write a good press release that'll get picked up by the media
Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.
Email Marketing
How to build a better PR media list (the best tools & template)
An in-depth guide to setting up and managing your PR contactsHow to measure PR effectiveness
Learn how to measure your campaign success to win better results (and show c-suite why you deserve the big bucks).
Boost your metrics
Write PR pitches that move people & win coverage
Cut through the inbox noise by following these PR email tactics for better deliverability and more mentions.
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Media Pitch
How to do PR outreach (and 10 garbage fire mistakes to avoid)
You want to reach out to the media but you don't want to look silly by making a rookie mistake.
Email Marketing