Resources to help you tell awesome stories & grow your fanbase
Win people over with authentic stories
Learn how to build a story around your brand and grow your fanbase with these how-to guides and real-life examples.Uncover more secrets
The power of storytelling in business & PR (or, How to make people fall in love)With your business, not with each other. That would be creepy.
13 brand story examples that are unique & utterly brilliantStorytelling is at the heart of a standout marketing strategy. These brands are doing it right.
The Press Release Guide 2023
Learn to write press releases and pitch like a pro with this library of step-by-step guides and top industry examples.Write better press releases
How to write a good press release that'll get picked up by the mediaLessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.
How to build a better PR media list (the best tools & template)An in-depth guide to setting up and managing your PR contacts
How to measure PR effectiveness
Learn how to measure your campaign success to win better results (and show c-suite why you deserve the big bucks).Boost your metrics
Write PR pitches that move people & win coverage
Cut through the inbox noise by following these PR email tactics for better deliverability and more mentions.Pitch like a pro