Resources to help you tell awesome stories & grow your fanbase
Digital storytelling
Win people over with authentic stories
Learn how to build a story around your brand and grow your fanbase with these how-to guides and real-life examples.
Uncover more secrets
Storytelling
The power of storytelling in business (or, How to make people fall in love)
With your business, not with each other. That would be creepy.
Storytelling
13 brand story examples that are unique & utterly brilliant
Storytelling is at the heart of a standout marketing strategy. These brands are doing it right.PR & media relations
The Press Release Guide 2022
Learn to write press releases and pitch like a pro with this library of step-by-step guides and top industry examples.
Write better press releases
Content Creation
How to write a good press release that'll get picked up by the media
Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.
Content Creation
5 great press release quotes and how to write them
The quote is the only part of your press release that journalists can't change. Here's how you can make it shine.PR & media relations
How to measure PR effectiveness
Learn how to measure your campaign success to win better results (and show c-suite why you deserve the big bucks).
Boost your metrics
PR & media relations
Write PR pitches that move people & win coverage
Cut through the inbox noise by following these PR email tactics for better deliverability and more mentions.
Pitch like a pro
Media Pitch
How to do PR outreach (and 10 garbage fire mistakes to avoid)
You want to reach out to the media but you don't want to look silly by making a rookie mistake.
Email Marketing