PR Academy

Tell better stories & earn coverage

Guides, articles & templates on everything from brand storytelling to building your first media list.

Digital storytelling

Win people over with authentic stories

Learn how to build a story around your brand and grow your fanbase with these how-to guides and real-life examples.

The power of storytelling in business & PR (or, How to make people fall in love)

PR & media relations

Press Release Guide 2024

Learn to write press releases and pitch like a pro with this library of step-by-step guides and top industry examples.

How to write a press release (that'll get picked up by the media)

Content Creation

How to build a better PR media list (the best tools & template)

Email Marketing

PR measurement

How to measure PR effectiveness

Learn how to measure your campaign success to win better results (and show c-suite why you deserve the big bucks).

The magical formula for calculating PR value ✨

The top PR metrics to measure in your 2024 KPIs

Pitching guide

Learn to write PR pitches that win coverage

Cut through the inbox noise by following these PR email tactics for better deliverability and more mentions.

How to do PR outreach (and 10 mistakes to avoid)

How to write a media pitch: + 5 successful feature story pitch examples

Email Marketing

Join 500+ PR teams already loving Prezly

Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.

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Made with love from from 18 countries