Prowly pricing: what the Semrush AI PR Toolkit costs

Prowly, now the Semrush AI PR Toolkit, costs $149 per month for Base, $279 for Pro and $499 for Business, according to Semrush's current plan guide. All three have a seven-day free trial.

Each plan includes one user. Beyond that, the Semrush pricing page separates two things you might reasonably expect to come together.

Adding a journalist to a media list uses your contacts-added allowance. Downloading their details uses your export allowance.

Finding someone in the database doesn't automatically mean you can take their contact details into another tool.

These prices apply to new signups through Semrush, not every existing Prowly account. The old Basic and Pro Annual subscriptions are different offers.

If you're renewing an existing subscription, use your renewal terms rather than treating this table as your new bill.

Say you're preparing a product launch and need to find reporters who cover that kind of product.

Base gives you the global media database, AI search and journalist recommendations, then lets you write and send the first pitch. Writing assistance and email analytics are included.

You'll need Pro for scheduled follow-ups and online coverage monitoring.

Base has no scheduled follow-ups, online monitoring or included contact exports. You get 250 database contacts added and 500 email sends per month.

Buying extra sends won't add scheduled follow-ups or monitoring to Base.

Pro is the first plan that follows that launch beyond the initial pitch.

Its $279 monthly subscription adds scheduled follow-ups, online media monitoring and tracking of which pitches led to coverage. Advanced email analytics and outlet audience insights are included too.

That makes Pro relevant even when your contact list is small. A launch to a handful of reporters can still need follow-ups and coverage tracking.

Pro includes 3,000 monitored mentions, 1,250 sends, 500 database contacts added and 150 contact exports per month.

Business makes more sense when the question changes from 'Who covered our launch?' to 'How does our coverage compare with other brands?'

It adds competitor tracking, coverage benchmarking and analysis of PR gaps and opportunities, with monitoring grouped by brand.

The $499 monthly plan includes 50,000 monitored mentions, 3,500 sends, 1,000 database contacts added and 500 contact exports per month.

A bigger mailing list alone isn't a reason to buy competitor intelligence. If Pro already covers your campaign, more capacity may be enough. That's where the add-ons come in.

These add-ons increase your monthly allowance by the amount shown. Extra sends and exports are available on all paid plans.

Additional contacts and monitoring mentions are available only on Pro and Business, so you can't use a monitoring add-on to turn Base into Pro.

Exports are the cost to watch if you want to use the database alongside another CRM. Base includes none, Pro includes 150 a month and Business includes 500.

The usage guide lists another 200 exports at $149 per month. That's the same price as Base itself.

If taking contact details out is central to your workflow, put that cost next to the subscription price before deciding that $149 covers the job.

Email allowances need the same treatment. A pitch to 100 people uses 100 sends, not one.

Follow up with those people and each email uses another send. Semrush counts recipients, not campaigns.

Extra users and authenticated sending domains can also add to the bill, so the headline price is a starting point for your setup, not a promise of the final total.

Prowly isn't free. The Semrush toolkit has a seven-day trial and no permanent free plan.

You can search for journalists, organise lists and draft a pitch, but the trial restrictions stop you from trying a complete live campaign. Sending campaigns, viewing or exporting contact details, and email performance statistics are limited or unavailable.

You can send test emails to yourself. Sending the campaign to journalists requires a paid subscription.

The account setup guide also says you need billing details to start the trial, and the selected paid plan begins after seven days unless you cancel.

Treat the trial as a chance to assess the research and preparation tools, rather than seven days of unrestricted outreach.

The monthly figure still needs a billing period attached to it. Semrush offers monthly and annual options, and currency and taxes can change the checkout total.

Its plan guide says upgrades take effect immediately with prorated charges, while downgrades go through support. Cancellation ends access, and projects are deleted 90 days after unsubscribing.

Those terms matter if you're buying for one launch rather than ongoing PR work.

There's another way a low starting price can lead you to the wrong purchase. You may already know the reporters you want to contact.

What you keep doing is sending the announcement, then finding the right product photo, then sending the press kit again.

A journalist database doesn't resolve that publishing problem. Prezly is our product, and it gives those stories and materials a permanent home.

On Prezly's pricing page, Essential costs €100 per month billed annually for one user, one site and up to 5,000 contacts.

Standard is €250 per month billed annually, with two users and up to 10,000 contacts. It adds white-label sites, localisation and sending from your own domain.

Enterprise has custom pricing. These annual euro prices aren't a like-for-like comparison with Semrush's dollar amounts.

In Prezly, you can publish the announcement with its images and documents, then link to that story in your pitch.

The journalist has a page to return to when they need an asset, and your PR CRM keeps the contact and relationship history together.

All plans include unlimited stories and campaigns and a 14-day free trial.

Prezly covers publishing and outreach to your contacts, but it doesn't replace Semrush's searchable global journalist database or automatic monitoring.

If discovery and monitoring are what you need, choose the Semrush plan that reaches the end of your campaign, not just the first email.

If the missing piece is a newsroom, compare Prezly with Prowly or look through the Prowly alternatives.

You can start a free Prezly trial with one announcement and the contacts you already have. Our free migration service can help move your contacts and newsroom.