Basics
Learn the basics of PR and what it takes to deliver a successful PR campaign. From planning to pitching, start now.
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The 20+ best PR & comms thought leaders to follow in 2024
Trying to find PR and comms inspiration on your social media feeds? Look no further than the following thought leaders who will keep you abreast of all things PR, comms, and marketing.Basics
6 steps to a fantastic press release boilerplate (plus examples and FAQ)
How to write a boilerplate that is functional and doesn't suckBasics
Earned media strategy 101: guide & real-life examples
How to get high-quality earned media coverage opportunities for your brandBasics
PR Reports: The essential elements of a quality PR report
Someone just rushed into your office and demanded a PR report. You've never seen this person. You don't know what a "PR campaign report" is. In the distance, sirens.Basics
Why Press Release Distribution Services are BAD
And you really don't need to use them if earned media is your goal. Learn why below.Basics
8 Key Public Relations Skills Needed in 2024
Times are changing! Here are some of the skills you'll need to succeed.Basics
Press Kit & Media Kit Guide (What To Include + 10 Examples)
A company press kit serves as a style guide for anyone looking to tell your story. But did you know it can also improve your media relations and boost your chances of coverage?Basics
What PR can learn from Content Marketing
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Unleash your inner PR geek – A crash course
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The PR manager’s guide to becoming a PRgeek
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The Junior PR Pro’s Guide to Becoming a PR Geek
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8 traits of the modern PR professional
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A Guide to Earned, Paid and Owned Media to Maximize Results
Learn what the difference is between the 3 types of media and how to maximise each opportunity.Basics