How to Measure PR Engagement
“Engagement” is often treated as a soft term in the world of PR measurement, thrown around by PR and marketing types to justify expensive campaigns when they can’t produce more measurable metrics like new leads, sales or revenue generated (aka genuine ROI). Don’t dismiss engagement altogether, though. Engagement as the first step toward converting your […]
5 Free Tools to Monitor Your Online Reputation
Your reputation is one of your most valuable assets. When it comes to what others are saying about you online, what you don’t know will hurt you. Here are 5 free tools to help you proactively monitor your online reputation: Google Alerts. Google Alerts are a simple but very effective way to monitor your industry […]
How Should You Measure PR?
We at Prezly believe measurement is a key component of good PR strategy, which is why we offer the detailed analytics that we do. But with so much talk of measurement and so many tools out there, it’s easy to get lost in a rabbit hole of clickthroughs, trackbacks, mentions, views, likes, engagement, [insert your […]