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Content Creation

Content is King so we show you how to deliver the perfect PR content to ensure media pick-up and social sharing success.

Academy: How PR agencies are using AI in 2023
Content Creation

How PR agencies are using AI in 2023

Steal timesaving PR hacks from the professionals.
Academy: The ethics of AI in public relations (are the robots good?)
Content Creation

The ethics of AI in public relations (are the robots good?)

The robots are here to stay, and we need to talk about the ethical implications.
Academy: How to tell better brand stories (that journalists love)
Content Creation

How to tell better brand stories (that journalists love)

Master storyteller Melanie Deziel discusses what makes a great story and how you can spot opportunities around your brand.
Academy: 5 great press release quotes and how to write them
Content Creation

5 great press release quotes and how to write them

The quote is the only part of your press release that journalists can't change. Here's how you can make it shine.
Academy: How to write a good press release that'll get picked up by the media
Content Creation

How to write a good press release that'll get picked up by the media

Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.
Academy: How To Use Google Trends For PR – Guide 2023 (new)
Content Creation

How To Use Google Trends For PR – Guide 2023 (new)

Google Trends has plenty of opportunities for you to review and test.
Academy: How to write a fashion press release that sparks a movement (Case Study)
Content Creation

How to write a fashion press release that sparks a movement (Case Study)

We speak with Manon Acke, founder of the incredible Two Is A Crowd, about her recent campaign win and the press release that made it all happen
Academy: Press release format 2023: The checklist for formatting a press release that rocks
Content Creation

Press release format 2023: The checklist for formatting a press release that rocks

Yes, you know what to write about. You've got the right angle. But how will you structure it to make it a showstopper?
Academy: How to write a killer social media press release (+ examples)
Content Creation

How to write a killer social media press release (+ examples)

The lowdown on how to write a social media press release that will win coverage and dazzle your audience.
Academy: Adding images & video to your press release: Does it help? (Case Study)
Content Creation

Adding images & video to your press release: Does it help? (Case Study)

Tips on what media to include in your visual press release to help journalists and influencers tell your story
Academy: Think Before You Post: 5 Tips for Smart Social PR
Content Creation

Think Before You Post: 5 Tips for Smart Social PR

Academy: Bad press release mistakes (and how to fix them, with examples)
Content Creation

Bad press release mistakes (and how to fix them, with examples)

Your press release is the foundation of a successful PR strategy, but most of the releases we see fall far short of remarkable. Whether you’re writing your first press release or your 1,000th, sometimes it is good to evaluate your process.
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