Best Practices
Learn what the best practices are in the PR industry so you can plan and deliver successful campaigns right away.
Best Practices
Inexpensive but effective PR tactics to boost your next email campaign
Steal these tactics for your PR and marketing strategyBest Practices
How to do PR outreach (and 10 garbage fire mistakes to avoid)
You want to reach out to the media but you don't want to look silly by making a rookie mistake.Best Practices
The best time & day to successfully send a press release in 2024 is…
You poured your heart and soul into your PR. Now you want to know the best time to send a press release to get the maximum coverage. Hint: the answer is going to make you mad.Best Practices
5 great press release quotes and how to write them
The quote is the only part of your press release that journalists can't change. Here's how you can make it shine.Best Practices
PR Measurement in 2022: Where are we now, and where are we going?
We spoke with PR measurement guru Richard Bagnall about PR's problem with measurement and what we should do to hold ourselves accountable.Best Practices
How to create a successful PR strategy for an uncertain 2024
A solid strategy is the very basis of great PR, but much like New Year's resolutions, it can be tricky to stick with past January. Don't worry – Gini Dietrich & Laura Sutherland are here to help.Best Practices