PR ROUNDTABLE | EPISODE 8
How to build a solid PR strategy for 2021
A solid strategy is the very basis of great PR – but much like New Year's resolutions, it can be tricky to stick with in the long term. That's why this January, Laura Sutherland and Gini Dietrich are here to help. Join us to learn:
How to use data to inform your comms strategy for 2021
How to plan effective content with the PESO model
How to set & measure realistic goals
PR ROUNDTABLE | EPISODE 7
Pitching to podcasts
Podcasting is the world's fastest-growing content medium and it will only get bigger. So how can you get a slice of the action? Join podcaster, TV host and all-round Media Maven Christina Nicholson to learn:
Why podcasts are the #1 way to grow your brand
How to pitch podcasts for you & your clients
Essential gear & how to start
PR Roundtable | Episode 6
Tips from the field: Making your email pitch land
This episode's guests are masters of pitching, able to pinpoint the right audience and curate any story to their interests. Join Jacob Hauge and Karen Schellekens to learn:
How to build an effective pitching list
The best way to personalize your pitch
How (and when) to follow up
PR Roundtable | Episode 5
How writers want to be pitched
How do writers WANT to be pitched? To find out, we've invited writers Kelsey Ogletree and Holly Brockwell to share their perspective on what they look for when they open their inbox. Join us to learn:
What editors look for in a pitch
How to start a conversation
How writers pitch their stories
PR ROUNDTABLE | Episode 4
How to pitch to anyone
This episode's expert guest is Dmitry Dragilev, whose DIY PR took his startup from 0 to 40m+ pageviews and got it acquired by Google. Join us to learn:
How to find journalists looking for stories and sources
How to write a subject line that gets 70% opens
How to pitch to podcasts and webinars
PR ROUNDTABLE | EPISODE 3
Keeping your contact lists current
Join us as we discuss the findings of the Global PR Survey 2020 with experts Manon Gerlo and Paulo Senra, and learn:
How to organise your media lists to save hours on updates
How to find journalists who are looking for stories
How to keep up comms during the pandemic
PR Roundtable | Episode 2
Taking your PR team remote
Transitioning from office life to working remotely takes more than just Zoom. Join experts Jaspar Eyears from Another Company and Sigrid Somers from KU Leuven to learn:
How Jaspar's taken his 150-strong team remote
How Sigrid manages media relations amidst COVID19
What will help comms teams adapt over coming months
PR Roundtable | Episode 1
What can we learn from gaming PR?
Join us to find out what makes Chris Bond and Marion Muller excel at PR in the world of gaming, and how you can use their strategies for your business. You'll learn:
How to use gaming PR strategy in your industry
How to achieve global outreach with a small team
How to look beyond journalists to get the word out
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PR Roundtable is an ongoing series of livestreamed shows where we ask comms experts to share their experience and answer your questions. Sound like it's right up your alley?
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