Your comms masterclass
Welcome to The Roundtable, the show where comms experts come to share their experience and learn together.
Previous episodes
How to turn your news into a story
Join global expert in branded content (and former journalist) Melanie Deziel to learn:
How to think like a journalist
How to make your pitches irresistible
How to spot storytelling opportunities
What metrics to report on in 2022
How can we show the value of PR? Join measurement king Richard Bagnall to learn:
What trends we will see in 2022
How to decide which metrics to use
How to bring meaning to the numbers
The biggest PR stories of 2021
Join Stephen Waddington as we revisit PR highlights from the past 12 months, including:
UK Tory Christmas Party video leak
The Facebook Papers
Alec Baldwin's botched crisis comms
How to start your own PR agency
Breaking out on your own is a dream for many PRs. Join Bram Smets & Sara Griffin to learn:
How to carve out a personal niche
Advice on starting out on your own
Expectations vs reality
PR's big tech problem
Why are we so slow to adopt new tech? Join data wizard Christopher S. Penn to learn:
What PR gets wrong about technology
Tried & tested tools to help you today
PR five years from now
How not to be evil
Success that gives value compounds over time. Join Rand Fishkin to learn:
How to find your best audience
Ways to build trust & authority
The key to organic growth
How to build a solid PR strategy
Laura Sutherland & Gini Dietrich live and breathe data. Join us to learn how to:
Use data to inform your comms strategy
Plan effective content using PESO
Set & measure realistic goals
Pitching to podcasts
Join podcaster, TV host and all-round Media Maven Christina Nicholson to learn:
Why podcasts are the #1 way to grow your brand
How to pitch to podcasts
Essential gear & how to start
Making your email pitch land
Jacob Hauge & Karen Schellekens get some of the highest campaign open rates on Prezly. Join us to learn:
How to build an effective pitching list
The best way to personalize your pitch
How (and when) to follow up
How writers want to be pitched
Kelsey Ogletree and Holly Brockwell get dozens of pitches per day. Join us to learn:
What editors look for in a pitch
How to start a conversation
How writers pitch their stories
How to pitch to anyone
Dmitry Dragilev's DIY PR got his startup acquired by Google. Join us to learn how to:
Find journos eager for stories & sources
Write a subject line that gets 70% opens
Pitch to podcasts and webinars
Keeping your contact lists current
Comms experts Manon Gerlo & Paulo Senra know PR. Join us to learn how to:
Save hours updating media lists
Find journos who are looking for stories
Keep communicating through a crisis
Taking your PR team remote
Going remote takes more than just Zoom. Join Jaspar Eyears & Sigrid Somers to learn:
How Jaspar took his 150-strong team remote
How Sigrid manages media relations amidst COVID-19
How to make the transition smoother
What can we learn from gaming PR?
Chris Bond & Marion Muller know it takes more than a good story to get noticed. Join us to learn how to:
Use gaming PR strategy in your industry
Do global outreach with a small team
Use your community to get the word out
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The Roundtable is an ongoing series of livestreamed shows where we ask comms experts to share their experience and answer your questions. Sound like it's right up your alley?
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Are you uniquely placed to offer valuable insights for our comms community? Is there a topic you're almost too excited to discuss? If so, we'd love to hear from you :)
Successful organizations are built by successful communicators
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