PR Roundtable: share knowledge

Your PR masterclass

Welcome to PR Roundtable, the show where comms experts come to share their experience and learn together.

Pitching to Podcasts Watch live on Thurs 15 Oct 2020 @ 16:00 CEST!

PR Roundtable | Episode 6

Tips from the field: Making your email pitch land

This episode's guests are masters of pitching, able to pinpoint the right audience and curate any story to their interests. Join Jacob Hauge and Karen Schellekens to learn:

  • How to build an effective pitching list

  • The best way to personalize your pitch

  • How (and when) to follow up


PR Roundtable | Episode 5

How writers want to be pitched

How do writers WANT to be pitched? To find out, we've invited writers Kelsey Ogletree and Holly Brockwell to share their perspective on what they look for when they open their inbox. Join us to learn:

  • What editors look for in a pitch

  • How to start a conversation

  • How writers pitch their stories



How to pitch to anyone

This episode's expert guest is Dmitry Dragilev, whose DIY PR took his startup from 0 to 40m+ pageviews and got it acquired by Google. Join us to learn:

  • How to find journalists looking for stories and sources

  • How to write a subject line that gets 70% opens

  • How to pitch to podcasts and webinars



Keeping your contact lists current

Join us as we discuss the findings of the Global PR Survey 2020 with experts Manon Gerlo and Paulo Senra, and learn:

  • How to organise your media lists to save hours on updates

  • How to find journalists who are looking for stories

  • How to keep up comms during the pandemic


PR Roundtable | Episode 2

Taking your PR team remote

Transitioning from office life to working remotely takes more than just Zoom. Join experts Jaspar Eyears from Another Company and Sigrid Somers from KU Leuven to learn:

  • How Jaspar's taken his 150-strong team remote

  • How Sigrid manages media relations amidst COVID19

  • What will help comms teams adapt over coming months


PR Roundtable | Episode 1

What can we learn from gaming PR?

Join us to find out what makes Chris Bond and Marion Muller excel at PR in the world of gaming, and how you can use their strategies for your business. You'll learn:

  • How to use gaming PR strategy in your industry

  • How to achieve global outreach with a small team

  • How to look beyond journalists to get the word out


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PR Roundtable is an ongoing series of livestreamed shows where we ask comms experts to share their experience and answer your questions. Sound like it's right up your alley?

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Are you uniquely placed to offer valuable insights for our PR community? Do you want to have a public tête-à-tête with someone representing a particular PR area? Is there a topic you're almost too excited to discuss? Well, today's your lucky day.