Welcome to The Roundtable

Your comms masterclass

Welcome to The Roundtable, the show where comms experts come to share their experience and learn together.

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Previous episodes

How to turn your news into a story
How to turn your news into a story

Join global expert in branded content (and former journalist) Melanie Deziel to learn:

  • How to think like a journalist

  • How to make your pitches irresistible

  • How to spot storytelling opportunities

What metrics to report on in 2022
What metrics to report on in 2022

How can we show the value of PR? Join measurement king Richard Bagnall to learn:

  • What trends we will see in 2022

  • How to decide which metrics to use

  • How to bring meaning to the numbers

The biggest PR stories of 2021
The biggest PR stories of 2021

Join Stephen Waddington as we revisit PR highlights from the past 12 months, including:

  • UK Tory Christmas Party video leak

  • The Facebook Papers

  • Alec Baldwin's botched crisis comms

How to start your own PR agency
How to start your own PR agency

Breaking out on your own is a dream for many PRs. Join Bram Smets & Sara Griffin to learn:

  • How to carve out a personal niche

  • Advice on starting out on your own

  • Expectations vs reality

PR's big tech problem
PR's big tech problem

Why are we so slow to adopt new tech? Join data wizard Christopher S. Penn to learn:

  • What PR gets wrong about technology

  • Tried & tested tools to help you today

  • PR five years from now

How not to be evil
How not to be evil

Success that gives value compounds over time. Join Rand Fishkin to learn:

  • How to find your best audience

  • Ways to build trust & authority

  • The key to organic growth

How to build a solid PR strategy
How to build a solid PR strategy

Laura Sutherland & Gini Dietrich live and breathe data. Join us to learn how to:

  • Use data to inform your comms strategy

  • Plan effective content using PESO

  • Set & measure realistic goals

Pitching to podcasts
Pitching to podcasts

Join podcaster, TV host and all-round Media Maven Christina Nicholson to learn:

  • Why podcasts are the #1 way to grow your brand

  • How to pitch to podcasts

  • Essential gear & how to start

Making your email pitch land
Making your email pitch land

Jacob Hauge & Karen Schellekens get some of the highest campaign open rates on Prezly. Join us to learn:

  • How to build an effective pitching list

  • The best way to personalize your pitch

  • How (and when) to follow up

How writers want to be pitched
How writers want to be pitched

Kelsey Ogletree and Holly Brockwell get dozens of pitches per day. Join us to learn:

  • What editors look for in a pitch

  • How to start a conversation

  • How writers pitch their stories

How to pitch to anyone
How to pitch to anyone

Dmitry Dragilev's DIY PR got his startup acquired by Google. Join us to learn how to:

  • Find journos eager for stories & sources

  • Write a subject line that gets 70% opens

  • Pitch to podcasts and webinars

Keeping your contact lists current
Keeping your contact lists current

Comms experts Manon Gerlo & Paulo Senra know PR. Join us to learn how to:

  • Save hours updating media lists

  • Find journos who are looking for stories

  • Keep communicating through a crisis

Taking your PR team remote
Taking your PR team remote

Going remote takes more than just Zoom. Join Jaspar Eyears & Sigrid Somers to learn:

  • How Jaspar took his 150-strong team remote

  • How Sigrid manages media relations amidst COVID-19

  • How to make the transition smoother

What can we learn from gaming PR?
What can we learn from gaming PR?

Chris Bond & Marion Muller know it takes more than a good story to get noticed. Join us to learn how to:

  • Use gaming PR strategy in your industry

  • Do global outreach with a small team

  • Use your community to get the word out

Never miss an episode

The Roundtable is an ongoing series of livestreamed shows where we ask comms experts to share their experience and answer your questions. Sound like it's right up your alley?

Thank you for subscribing to PR Roundtable! We'll drop you an email as soon as the next episode is announced; in the meanwhile, if you need anything, please email [email protected] :)

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Successful organizations are built by successful communicators

Having a good story is important – but it cannot stop there. You must be able to present that story on your own terms, and share it with the people that can't wait to hear from you.

We built Prezly to help you take back control of your content and your relationships. Here's how.

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