KU Leuven is leading Belgium’s charge against COVID-19, with professors regularly appearing in the news to share a scientific perspective on the pandemic. Meanwhile, they are going to great lengths in their search for a vaccine and antiviral medicines to fight the virus, all while trying to understand the epidemic as much as possible to give the best advice on preventative measures.

Add to that the university’s sudden transition to virtual learning, and the need for effective media relations and press communication becomes all the more apparent. As the team coordinating press and policy communications at the university, Sigrid and her colleagues have had their hands full.

“I am so proud of my team for continuing to manage such a huge amount of work in these extreme circumstances. Cloud technology plays a big part in how we run communications, and that has certainly been a great advantage in coordinating this sudden switch.”

As always, your host will be our very own founder and CEO, Jesse Wynants. Together with co-founder Gijs and the rest of the Prezly team, Jesse has spent the past ten years building a tool completely focused around one thing: building relationships. Managing your media list and knowing which contact is the best fit for your story is a huge part of that!