How to turn your news into a story
Join global expert in branded content (and former journalist) Melanie Deziel to learn:
How to think like a journalist
How to make pitches irresistible to editors
How to spot opportunities for storytelling around your brand
Having news to share is one thing, but turning it into a story that astounds your audience? That's another skill altogether.
Don't worry: this episode's special guest is here to help.
Melanie Deziel is a master storyteller, from being the first editor of branded content at The New York Times, to writing the bestselling business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas. In fact, companies like Viacom, Discovery Communications and the Oprah Winfrey Network hire her to uncover their best brand stories and deliver them with authenticity and pizazz.
As a speaker, she's taught experts around the globe to brainstorm better, think like journalists and tell better brand stories. That's why she's here today.
Streamed live on Thursday 24th February 2022
The Convoy, StoryFuel & Foundation
Melanie Deziel is the Co-Founder and VP of Marketing at The Convoy; the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas; an international keynote speaker; skilled virtual presenter; and is recognized as one of the world's leading experts in native advertising and branded content.
Previous episodes
How to turn your news into a story
Join global expert in branded content (and former journalist) Melanie Deziel to learn:
How to think like a journalist
How to make your pitches irresistible
How to spot storytelling opportunities
What metrics to report on in 2022
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What trends we will see in 2022
How to decide which metrics to use
How to bring meaning to the numbers
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Alec Baldwin's botched crisis comms
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Be a speaker on The Roundtable!
Are you uniquely placed to offer valuable insights for our comms community? Is there a topic you're almost too excited to discuss? If so, we'd love to hear from you :)
