How to turn your news into a story
Join global expert in branded content (and former journalist) Melanie Deziel to learn:
How to think like a journalist
How to make your pitches irresistible to editors
How to spot opportunities for storytelling around your brand
Having news to share is one thing, but turning it into a story that astounds your audience? That's another skill altogether.
Don't worry: this episode's special guest is here to help.
Melanie Deziel is a master storyteller, from being the first editor of branded content at The New York Times, to writing the bestselling business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas. In fact, companies like Viacom, Discovery Communications and the Oprah Winfrey Network hire her to uncover their best brand stories and deliver them with authenticity and pizazz.
As a speaker, she's taught experts around the globe to brainstorm better, think like journalists and tell better brand stories. That's why she's here today.
Join Melanie to learn:
How to think like a journalist
How to make your stories irresistible to editors
How to spot opportunities for storytelling around your brand
Streamed live on Thursday 24th February 2022
Our expert
The Convoy, StoryFuel & Foundation
Melanie Deziel
Melanie Deziel is the Co-Founder and VP of Marketing at The Convoy; the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas; an international keynote speaker; skilled virtual presenter; and is recognized as one of the world's leading experts in native advertising and branded content.
As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more.
Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015.
She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards, the WANIFRA Digital Media Awards and the Mirror Awards.
Prior to that, Melanie worked full time doing content strategy, business development and branded content creation for The New York Times’s T Brand Studio, helped found HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc’s portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, where she provided native advertising and content strategy insights, training and information to BRaVe's portfolio companies and advisory clients, including Viacom, Turner, Discovery Communications, Oprah Winfrey Network and more.
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Previous episodes
How to turn your news into a story
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How to spot storytelling opportunities
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