The biggest PR stories of 2021
Join Jesse and Mr Stephen Waddington as we revisit the PR highlights, pitfalls and downright disasters from 2021.
2021 was quite a ride...
Facebook going Meta, Burger King's astoundingly misjudged campaign, lockdowns, masks coming on and off. As it's almost New Year, this calls for a special episode.
Join us as we sit down with prolific PR legend and friendly geordie Stephen Waddington to look back on the most newsworthy events and pitfalls of this past year, and wonder aloud – or celebrate – what exactly these brands were thinking.
Prefer words over video? Good news – here's our write-up of the biggest PR stories of 2021.
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Stephen Waddington: Founder & Managing Partner @ Wadds Inc.
Stephen is a business advisor and troubleshooter who helps organisations with planning, strategic decision making and execution. He is the Founder and Managing Partner of Wadds Inc., a professional advisory firm, working with agencies and communication teams.
If you work in PR anywhere near the UK, you've probably come across him.
Stephen was Chief Engagement Officer at Ketchum (2012–18); provided lead senior counsel on integrated global accounts including IBM, IKEA and Phillips; is a Visiting Professor in Practice at Newcastle University; an external examiner for the CIPR; co-edited the fifth edition of Exploring PR and Management Communication, co-authored #BrandVandals and Brand Anarchy; and heaps, heaps more.
Perhaps most impressively of all, Stephen renovated and lives part-time in a beautiful houseboat on the River Thames.
Follow Stephen on Twitter @wadds and subscribe to his weekly newsletter on Substack.
Jesse Wynants: CEO @ Prezly
As always, your host will be our very own founder and CEO, Jesse Wynants. Together with co-founder Gijs and the rest of the Prezly team, Jesse has spent the past ten years building a tool completely focused around one thing: building relationships. Managing your media list and knowing which contact is the best fit for your story is a huge part of that!
The biggest PR stories of 2021 with Stephen Waddington
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