PR Roundtable | Episode 4

How to pitch to anyone

With beats shifting to accommodate the current pandemic and brands' best-laid plans put on hold, PRs have their work cut out for them. But where there's hardship, there's opportunity.
This episode's expert guest is Dmitry Dragilev, whose DIY PR took his startup from 0 to 40m+ pageviews and got it acquired by Google.
Join us to learn:
How to find journalists looking to quote you in their stories
How to write a subject line that gets 70% opens
How to pitch to podcasts and webinars

Learn how to make your pitches land

Pitching is a refined art: you need to know know how to find the right people, at the right time, and tell your story in a way that resonates with them. Needless to say, being in the midst of a global pandemic hasn't helped.

So how do you gauge the right tone for your story? When is the right time to pitch your new research or product launch? And with the entire world going online, how can you secure your spot on new media, like webinar series and podcasts?

This episode's expert guest Dmitry Dragilev is here to share his experience of doing exactly that. Dmitry is a pro at DIY PR and pitching in the digital space, having taken his own startup from 0 to 40m+ pageviews and got it acquired by Google. Since then, he's even founded his own pitching platform to help others successfully secure coverage.

Watch the above recording to learn:

How to find relevant journalists seeking stories and sources right now
How to write a subject line which gets 70% open rate (and follow up like a boss with a 50% response rate)
How to find and pitch to podcasts and webinars

This episode aired on 19 May 2020.

For more insights, download our free guide: How to Pitch Well, From First Contact to Follow-Up

Meet our expert

JustReachOut

Dmitry Dragilev

As the CEO and Founder of JustReachOut.io – a software platform that has helped 5,000+ businesses get featured in press without the help of big PR firms – Dmitry is no stranger to the trials and tribulations of contact management.

Over the past decade, he has earned the title of "thought leader" and published more than 1,400 articles across various publications including Forbes, Entrepreneur, ReadWrite, TheNextWeb, Wired and many others.

"I've done DIY PR for 13 years now; I grew a company from 0 to 40m pageviews through PR and got it acquired by Google, I grew my current startup from 0 to 5k customers all through PR. The one lesson I've learned in my entire career? 'Give a TON of value up front and NEVER ask for anything right off the bat.'"

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PR Roundtable is an ongoing series of livestreamed shows where we ask comms experts to share their experience and answer your questions. Sound like it's right up your alley?