Want to write the best email pitch?Get the free guide

Keeping your contact lists current

While other areas of PR have evolved, contact management seems stuck. But why is it such a huge pain point for all walks of PR? And most importantly, what can we do about it?

Join us live as we discuss the findings of the Global PR Survey 2020 with experts Manon Gerlo and Paulo Senra, and learn:

  • How to organise your media lists to save hours on updates

  • How to find journalists who are looking for stories

  • How to keep up comms during the pandemic

keeping-contacts-hero-v2

Paulo Senra

As a digital content and PR professional, Paul has worked with some of the leading global pro-sports, tech and esports organizations. His work includes launching new brands and campaigns alongside integrated marketing teams at the Canadian Olympic Committee, sports streaming disruptor DAZN and several global esports franchises.

He has also led content and communications at the Canadian Football League, and has worked with pro-leagues such as the NFL, NHL, MLS, UEFA Champions League and the WTA.

Paulo is Head of Global Communications and Public Relations at OverActive Media, and is currently completing his second master's programme studying Media Management at The New School in New York City. 

keeping-contacts-paulo

Manon Gerlo

As Communications Manager, Manon is in charge of the interior and design portfolio at oona, a full-service content agency with over 50 digital natives based in Antwerp, Ghent and Amsterdam. Manon's portfolio contains a delightful mix of high-end and democratic, Benelux and Scandinavian brands such as IKEA, Fritz Hansen, Tribù, Kvik, Auping and Niko. 

As the company’s tagline “Everybody loves a good story” suggests, oona specialises in storytelling, ranging from press relations to content creation and influencer marketing.

“Making and maintaining personal connections are still at the forefront of what we do, but the art is to share this knowledge in an efficient way across different teams and generations at the agency. Personal PR backed up by a centralised and especially dynamic contact management system to easily categorise, share and update contacts makes the whole definitely greater than the sum of its parts.”

keeping-contacts-manon

Never miss an episode

The Roundtable is an ongoing series of livestreamed shows where we ask comms experts to share their experience and answer your questions. Sound like it's right up your alley?

Thank you for subscribing to PR Roundtable! We'll drop you an email as soon as the next episode is announced; in the meanwhile, if you need anything, please email [email protected] :)

Be a speaker on The Roundtable!

Are you uniquely placed to offer valuable insights for our comms community? Is there a topic you're almost too excited to discuss? If so, we'd love to hear from you :)

Put yourself forward as a speaker

pr roundtable be our guest
Did you like this roundtable?Check out the other (9) episodes