PR Roundtable | Episode 3

Keeping your contact lists current

While other areas of PR have evolved, contact management seems stuck. But why is it such a huge pain point for all walks of PR? And most importantly, what can we do about it?

Join us live as we discuss the findings of the Global PR Survey 2020 with experts Manon Gerlo and Paulo Senra, and learn:

  • How to organise your media lists to save hours on updates

  • How to find journalists who are looking for stories

  • How to keep up comms during the pandemic


A better way to manage your media lists

Beats have changed, your most active contacts may be furloughed, publications that are normally all over your news are turning away any story that isn't about COVID. It's an incredibly tough time for everyone, and this is all impacting hugely on how public relations professionals are speaking with and managing contacts.

And with so many of us using this downtime to proactively spring-clean our media lists, now is the vital time to ask: what can we do right now to make our media lists work better for us today and in the future?

In this episode of PR Roundtable, you will learn...

This episode aired on 30 April 2020.

Meet our experts

Paulo Senra

As a digital content and PR professional, Paul has worked with some of the leading global pro-sports, tech and esports organizations. His work includes launching new brands and campaigns alongside integrated marketing teams at the Canadian Olympic Committee, sports streaming disruptor DAZN and several global esports franchises.

He has also led content and communications at the Canadian Football League, and has worked with pro-leagues such as the NFL, NHL, MLS, UEFA Champions League and the WTA. Paulo is Head of Global Communications and Public Relations at OverActive Media, and is currently completing his second master's programme studying Media Management at The New School in New York City. 

Manon Gerlo

As Communications Manager, Manon is in charge of the interior and design portfolio at oona, a full-service content agency with over 50 digital natives based in Antwerp, Ghent and Amsterdam. Manon's portfolio contains a delightful mix of high-end and democratic, Benelux and Scandinavian brands such as IKEA, Fritz Hansen, Tribù, Kvik, Auping and Niko. 

As the company’s tagline “Everybody loves a good story” suggests, oona specialises in storytelling, ranging from press relations to content creation and influencer marketing.

“Making and maintaining personal connections are still at the forefront of what we do, but the art is to share this knowledge in an efficient way across different teams and generations at the agency. Personal PR backed up by a centralised and especially dynamic contact management system to easily categorise, share and update contacts makes the whole definitely greater than the sum of its parts.”

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