PR's big tech problem
PR is notoriously slow to adopt new – and not so new – technology. But those who don't adapt get left behind. Join data wizard Christopher S. Penn to learn:
What PR gets wrong about technology
Tried & tested tools to help you today
The comms landscape 5 years from now
Data, AI, and other buzzwords...
We’re nowhere near Skynet levels of artificial intelligence; frankly, we’re not even close to simulating the mind of a worm. So how can we possibly entrust our day-to-day to the machines?
While technology can't stand in for us completely, Christopher S. Penn says that if a task relies on data entry, statistics or probability, let a machine do it.
I’m willing to bet a lot of your most mind-numbing everyday tasks fall into that category. And yet only a minuscule fraction of comms people delegate their work to tech. Why?
Chris thinks the problem is two-fold:
Most people don’t know how their tech actually works
Many of the biggest PR tools are horribly outdated
We’re here to remedy that. In this episode we cover:
How technology can save you time
What tools you can start using today to get better results
Emerging comms channels & the PR of tomorrow
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Christopher S. Penn: Co-founder & Chief Data Scientist @ Trust Insights
Christopher S. Penn is the Co-founder and Chief Data Scientist of Trust Insights. An internationally renowned keynote speaker and authority on analytics, data science, and machine learning, he has been a pioneer in the field of AI for marketing since 2013. Christopher is an eight-time IBM Champion in IBM Data and AI and the co-host of the award-winning Marketing Over Coffee podcast.
He is the best-selling author of over two dozen marketing books, including Almost Timeless: 48 Foundation Principles of Generative AI and AI for Marketers. Throughout his career, his data-driven strategies have served prominent global brands such as Twitter, T-Mobile, McDonald's, and Cisco Systems. Christopher is widely recognized for his ability to demystify complex AI concepts and provide practical, actionable strategies that empower marketers to achieve breakthrough results.
Kate Bystrova: Storyteller @ Prezly
Kate is responsible for the majority of the words on this website, including the ones you are reading now. Despite a background in the written word, she has now – perhaps foolishly – made her first foray into video content, which you can enjoy (or perhaps endure) on this very page. Her expertise lies chiefly in marketing, comms, editorial, and cheerily arguing about the prevailing topics of any given day.
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