PR's big tech problem

PR is notoriously slow to adopt new – and not so new – technology. But those who don't adapt get left behind. Join data wizard Christopher S. Penn to learn:

  • What PR gets wrong about technology

  • Tried & tested tools to help you today

  • The comms landscape 5 years from now

PR's big tech problem

Data, AI, and other buzzwords...

We’re nowhere near Skynet levels of artificial intelligence; frankly, we’re not even close to simulating the mind of a worm. So how can we possibly entrust our day-to-day to the machines? 

While technology can't stand in for us completely, Christopher S. Penn says that if a task relies on data entry, statistics or probability, let a machine do it.

I’m willing to bet a lot of your most mind-numbing everyday tasks fall into that category. And yet only a minuscule fraction of comms people delegate their work to tech. Why?

Chris thinks the problem is two-fold: 

  1. Most people don’t know how their tech actually works

  2. Many of the biggest PR tools are horribly outdated

We’re here to remedy that. In this episode we cover: 

  • How technology can save you time

  • What tools you can start using today to get better results

  • Emerging comms channels & the PR of tomorrow

Christopher S. Penn: Co-founder & Chief Data Scientist @ Trust Insights

Co-founder and Chief Data Scientist of Trust Insights, Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

Mr. Penn is a 2021, four-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and PR industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and others too numerous to list.

Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, a Hubspot Inbound Certified Professional and all-round hero. He has authored over two dozen marketing books including the bestsellers AI for Marketers: A Primer and IntroductionMarketing White Belt: Basics for the Digital MarketerMarketing Red Belt: Connecting With Your Creative MindMarketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Christopher S. Penn: Co-founder & Chief Data Scientist @ Trust Insights

Kate Bystrova: Chief Storyteller @ Prezly

Kate is responsible for the majority of the words on this website, including the ones you are reading now. Despite a background in the written word, she has now – perhaps foolishly – made her first foray into video content, which you can enjoy (or, more likely, endure) on this very page. Her expertise lies chiefly in marketing, comms, editorial, and cheerily arguing about the prevailing topics of any given day.

Kate Bystrova: Chief Storyteller @ Prezly

PR's big tech problem with Christopher S. Penn

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