PR ROUNDTABLE | EPISODE 11

Going solo: How to start your own PR agency

Breaking out on your own is a dream for many PRs, but it can easily turn into your worst nightmare. Why not learn from those who have already nailed it?

Join Bram and Sara to learn:

  • How to carve out a personal niche

  • Advice on starting out on your own

  • Expectations vs reality

How to start your own PR agency-hero

The last few years have seen more and more public relations professionals venturing out to start their own agencies. But where should aspiring solopreneurs begin and what does it take to make your dream a reality?

In this episode, we speak with Bram Smets and Sara Griffin – two experts that have taken their work into their own hands. We'll be talking about...

  • What it takes to go solo

  • Laying the groundwork to make that leap

  • Practical dos, don'ts, and I-wish-I'd-known-earlier

Episode aired 9 Nov 2021

Our experts

Bram Smets

43 years old, proud father of Jozefien and cycling fanatic, Bram has launched Brum Smith to help organizations communicate more strategically.

Brum Smith is the name BBC reporters gave Bram Smets, founder of this small but aspiring PR agency, when he was on call as Eurostar's spokesperson back in 2009, when four Eurostar trains were stuck in the channel tunnel. Amidst the chaos and in the middle of the night, BBC reporters simply couldn’t get his name right. In the end, the trains got out of the dark tunnel, and fast forward to 2019, a new PR agency saw the light.

As Ketchum's former Business Unit Director and Eurostar’s ex-spokesperson, Bram is a seasoned PR and communications consultant. He looks at communication challenges from a holistic/integrated perspective, thinking in terms of solutions and ideas, rather than channels.

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Sara Griffin

Sara Griffin is a strategic communications and public relations consultant. She has more than a decade of experience launching and cultivating communications programs for cultural organizations, businesses, products, and exhibitions worldwide. 

During her time at Camron PR, a global communications agency focused in the design space, she led a team to launch a major new art & design fair – the enormously successful Object & Thing; guided the international communications for North America’s largest and most significant architecture biennial, the Chicago Architecture Biennial; undertook a major campaign to promote the city of Quito, Ecuador, with the city’s largest real-estate developer; and coordinated partnerships and media campaigns for major retail brands including MUJI and EQ3. 

Prior to her time at Camron, she worked with visual arts firm Resnicow and Associates, where she developed and implemented communications campaigns for museums, foundations, and arts organizations around the world.

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Previous episodes

How to start your own PR agency
How to start your own PR agency

Breaking out on your own is a dream for many PRs. Join Bram Smets & Sara Griffin to learn:

  • How to carve out a personal niche

  • Advice on starting out on your own

  • Expectations vs reality

PR's big tech problem
PR's big tech problem

Why are we so slow to adopt new tech? Join data wizard Christopher S. Penn to learn:

  • What PR gets wrong about technology

  • Tried & tested tools to help you today

  • PR five years from now

How not to be evil
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Laura Sutherland & Gini Dietrich live and breathe data. Join us to learn how to:

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Dmitry Dragilev's DIY PR got his startup acquired by Google. Join us to learn how to:

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Taking your PR team remote
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  • How Sigrid manages media relations amidst COVID-19

  • How to make the transition smoother

What can we learn from gaming PR?
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Chris Bond & Marion Muller know it takes more than a good story to get noticed. Join us to learn how to:

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