What do writers think of your pitch?

You reach out to a dozen promising contacts with your story, and get no answer. Or worse, you get a one-word reply demoting you to the status of mailbot: "unsubscribe". What are you doing wrong?

In June we launched a guide full of practical best practice, templates and data from 16 million pitches helping you write your most effective pitch yet and build media relationships that last. (You can download your copy here.)

In this episode, we interview two prominent writers to get their perspective on how they want to be pitched. Kelsey Ogletree is a writer and editor working with dozens of national publications across the US, while the Drum's former 'Woman of the Year' Holly Brockwell is a popular tech journalist appearing in the BBC, Gizmodo, TechRadar and many more.

Watch now to learn:

This episode aired on 9 July 2020.

Meet our experts

Writer, editor, entrepreneur

Kelsey Ogletree

Kelsey Ogletree is a freelance journalist covering travel and wellness for national publications from Wall Street Journal to AARP, Shape and Conde Nast Traveler.

She's also the founder of KO Copy, providing resources and workshops to empower publicists and freelance writers to work smarter and better together.

Technology Journalist

Holly Brockwell

Former 'Woman of the Year' Holly is a prominent technology journalist, writing for titles including The Guardian, BBC, the London Evening Standard, Gizmodo, TechRadar and many others.

She was formerly Editor of the women's tech publication ShinyShiny before launching and running her own six-figure site for five years. She is currently Head of Content at Wikipedia founder Jimmy Wales' new social network, WT Social. You can find her on Twitter.

Subscribe to the series

Never miss an episode

PR Roundtable is an ongoing series of livestreamed shows where we ask comms experts to share their experience and answer your questions. Sound like it's right up your alley?

Discover more features

Contacts
Contacts

Whether you’re running PR in-house or as part of a big agency, we have all the tools you need to deliver the right story to each contact, every time.

Stories
Stories

Create effective press releases and publish them in a fully on-brand multimedia newsroom complete with all the assets your audience could want.

Campaigns
Campaigns

Create beautiful online newsrooms, publish your stories, embed multimedia and build your audience, all without relying on your tech team.

Coverage
Coverage

Save time on reporting. Prezly links each news piece with an author, outlet and story, so you can get performance data and report in just a few clicks.