PR Roundtable | Episode 5

How writers want to be pitched

You're no stranger to pitching. You have your best practice in place, you've got a good story, you're being respectful. But how do journos see it?

In this episode, we speak with writer-editor Kelsey Ogletree and journalist Holly Brockwell to get their perspective on how writers WANT to be pitched.

Join us to learn:

  • What editors look for in a pitch

  • How to start a conversation

  • How writers pitch their stories


What do writers think of your pitch?

You reach out to a dozen promising contacts with your story, and get no answer. Or worse, you get a one-word reply demoting you to the status of mailbot: "unsubscribe". What are you doing wrong?

In June we launched a guide full of practical best practice, templates and data from 16 million pitches helping you write your most effective pitch yet and build media relationships that last. (You can download your copy here.)

In this episode, we interview two prominent writers to get their perspective on how they want to be pitched. Kelsey Ogletree is a writer and editor working with dozens of national publications across the US, while the Drum's former 'Woman of the Year' Holly Brockwell is a popular tech journalist appearing in the BBC, Gizmodo, TechRadar and many more.

Watch now to learn:

This episode aired on 9 July 2020.

Meet our experts

Kelsey Ogletree

Kelsey Ogletree is a freelance journalist covering travel and wellness for national publications from Wall Street Journal to AARP, Shape and Conde Nast Traveler.

She's also the founder of KO Copy, providing resources and workshops to empower publicists and freelance writers to work smarter and better together.

Holly Brockwell

Former 'Woman of the Year' Holly is a prominent technology journalist, writing for titles including The Guardian, BBC, the London Evening Standard, Gizmodo, TechRadar and many others.

She was formerly Editor of the women's tech publication ShinyShiny before launching and running her own six-figure site for five years. She is currently Head of Content at Wikipedia founder Jimmy Wales' new social network, WT Social. You can find her on Twitter.

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PR Roundtable is an ongoing series of livestreamed shows where we ask comms experts to share their experience and answer your questions. Sound like it's right up your alley?

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