How to turn your news into a story

Join global expert in branded content (and former journalist) Melanie Deziel to learn:

  • How to think like a journalist

  • How to make pitches irresistible to editors

  • How to spot opportunities for storytelling around your brand

Melanie Deziel

Having news to share is one thing, but turning it into a story that astounds your audience? That's another skill altogether.

Don't worry: this episode's special guest is here to help.

Melanie Deziel is a master storyteller, from being the first editor of branded content at The New York Times, to writing the bestselling business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas. In fact, companies like Viacom, Discovery Communications and the Oprah Winfrey Network hire her to uncover their best brand stories and deliver them with authenticity and pizazz.

As a speaker, she's taught experts around the globe to brainstorm better, think like journalists and tell better brand stories. That's why she's here today.

Streamed live on Thursday 24th February 2022

The Convoy, StoryFuel & Foundation

Melanie Deziel is the Co-Founder and VP of Marketing at The Convoy; the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas; an international keynote speaker; skilled virtual presenter; and is recognized as one of the world's leading experts in native advertising and branded content. 

www.storyfuel.co

Melanie Deziel

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Previous episodes

How to turn your news into a story
How to turn your news into a story

Join global expert in branded content (and former journalist) Melanie Deziel to learn:

  • How to think like a journalist

  • How to make your pitches irresistible

  • How to spot storytelling opportunities

What metrics to report on in 2022
What metrics to report on in 2022

How can we show the value of PR? Join measurement king Richard Bagnall to learn:

  • What trends we will see in 2022

  • How to decide which metrics to use

  • How to bring meaning to the numbers

The biggest PR stories of 2021
The biggest PR stories of 2021

Join Stephen Waddington as we revisit PR highlights from the past 12 months, including:

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  • Alec Baldwin's botched crisis comms

How to start your own PR agency
How to start your own PR agency

Breaking out on your own is a dream for many PRs. Join Bram Smets & Sara Griffin to learn:

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PR's big tech problem
PR's big tech problem

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Pitching to podcasts

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How writers want to be pitched

Kelsey Ogletree and Holly Brockwell get dozens of pitches per day. Join us to learn:

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How to pitch to anyone
How to pitch to anyone

Dmitry Dragilev's DIY PR got his startup acquired by Google. Join us to learn how to:

  • Find journos eager for stories & sources

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Keeping your contact lists current
Keeping your contact lists current

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Taking your PR team remote
Taking your PR team remote

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  • How to make the transition smoother

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What can we learn from gaming PR?

Chris Bond & Marion Muller know it takes more than a good story to get noticed. Join us to learn how to:

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