Workflow

Enhance and streamline your personal or company-wide PR and communications workflow with the tips we provide inside.
21 PR Tools That Will Make You Say 'YAY!'
Workflow

21 PR Tools That Will Make You Say 'YAY!'

 
A thorough guide on PR workflow modernization
Workflow

A thorough guide on PR workflow modernization

Recently, workflow improvement has been recognized as a key to success in this dynamic world. This is certainly the idea behind PRstack, a crowd-sourced directory of over 250 PR tools, along with two comprehensive PR tool guide books. I collaborated on the initiative by producing the website, publishing the books and writing a chapter.
Workflow

6 surefire ways to optimize Excel stakeholder management

Let’s look at making your contact database searchable, filterable and readable, for optimal Excel stakeholder management. We’ll look at some examples and the most frequent difficulties PR pro’s experience. At the end of this post you can download a ready-made Excel template for you to manage your contacts.
Workflow

Do you hate your news release workflow

Are you spending too much time getting out even the simplest news release? Wasting your time waiting for input or feedback, taking into account everyone’s remarks, making sure the legal department doesn’t kill your news, getting and sharing all assets (visuals, movies, product shots, …).
Workflow

10 Boring PR Tasks We're Happy to Automate

A few weeks ago, we posed the question, could a robot do a PR pro’s job? Don’t worry - for now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts of PR - creativity and strategy.