Email Marketing

Cut through the email Inbox noise by following these PR email marketing tactics. Ensuring deliverability and coverage.

Academy: Cheat codes for building a better media list
Email Marketing

Cheat codes for building a better media list

If buying media lists is evil, what's the alternative?
Academy: The Pros and Cons of Buying Media Lists
Email Marketing

The Pros and Cons of Buying Media Lists

There has been a lot of discussion recently in PR about whether or not buying media contact lists or databases is a good practice. Here we break it down so you can make your own decision about what to do.
Academy: How to Write the Best Email Pitch, Backed by Numbers
Email Marketing

How to Write the Best Email Pitch, Backed by Numbers

Here's everything it takes to write the best email pitch and increase your earned media opportunities.
Academy: Do you need to add "Press Release" to your email pitch?
Email Marketing

Do you need to add "Press Release" to your email pitch?

Is it more effective to let the reader know they are receiving a press release?
Academy: 3 Ways to Think Outside the Pitch Email
Email Marketing

3 Ways to Think Outside the Pitch Email

Academy: The Anatomy of a Pitch Email
Email Marketing

The Anatomy of a Pitch Email

Academy: How to improve the deliverability of your email pitches
Email Marketing

How to improve the deliverability of your email pitches

Want to make sure your pitches reach those journos? Here are a few things you can do to improve the deliverability of your emails (and keep out of spam!)