PR measurement: How to measure the effectiveness of your campaigns

How to demonstrate the value of your PR

Yes, you chose to study people, not numbers. But sometimes numbers are the best way to do things like get more awesome at PR and not get fired. Don't worry – these two guides will set you on the right path.

The state of PR measurement in 2022

We interview PR measurement guru Richard Bagnall about PR's problem with measurement and what we all need to do to hold ourselves accountable.

Richard Bagnall Prezly PR Roundtable webinar watch here
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