PR measurement: How to measure the effectiveness of your campaigns
How to demonstrate the value of your PR
Yes, you chose to study people, not numbers. But sometimes numbers are the best way to do things like get more awesome at PR and not get fired. Don't worry – these two guides will set you on the right path.
How to report on the right metrics
Clicks? Opens? AVE? There are countless metrics to measure when it comes to PR; the tough part is picking the right ones. And you can only do that once you master one thing: strategy.
The top PR metrics to measure in your 2023 KPIsOr, what numbers to track so that the CEO doesn't fire you
Successful PR measurement in 2023: Using the right metricsThe metrics that help you calculate PR success (and some others that just make you look good 💅)
PR Reports: The essential elements of a quality PR reportSomeone just rushed into your office and demanded a PR report. You've never seen this person. You don't know what a "PR campaign report" is. In the distance, sirens.
The state of PR measurement in 2022
We interview PR measurement guru Richard Bagnall about PR's problem with measurement and what we all need to do to hold ourselves accountable.
The best tools to measure your PR
Communications tools abound, but it's up to you to choose the ones that best fit your aims and strategy. Here are a few overviews to get you started.