How CWW improved outreach, reporting & ROI with Prezly
CWW Mexico on saving time, simplifying outreach, and showing clearer results to clients. Watch the success story below:
CWW Mexico is a small PR agency with a big workload.
With just five people on the team, efficiency matters – especially when managing media outreach, client reporting, and campaign execution.
Before Prezly, their workflow was entirely manual.
Day-to-day, it was mainly reaching every kind of editor, journalist via email. One by one.
The team explored different tools, spoke to peers, and requested a demo before deciding to move forward with Prezly. The impact was immediate – especially when it came to saving time and improving how they worked.
Prezly made it easier to create and reuse content, manage campaigns, and respond quickly to journalist requests.
I have the main micro site on my phone as a favorite, so whenever a journalist asks, Hey, do you have photos from this destination? I just jump into that favorite, and share the link.
Beyond workflow improvements, the team also gained clearer visibility into performance – helping them demonstrate value to clients.
With Prezly, we have shown different clients that it has better reach, and we can show the percentage of opens, CTRs, everything. We could show these reports to them.
Contact database management
Email campaigns & pitches
Newsroom media & categories
Campaign reporting & analytics
I would say, don't hesitate in taking this tool, because it's really helpful. Don't see it like it's an expense. It's really a nice investment for your job and your clients as well.
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Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.
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