Influencer Marketing

Learn how to take your PR and marketing efforts to the next level by developing relationships with influencers.
Influencer Marketing

3 Questions to Help Identify Your Stakeholders

Finding out who your stakeholders are is foundational to a good communications strategy. You know someone is a stakeholder if they are affected or can have an effect on your business or organization. That’s a pretty broad statement, and covers a lot of people so this is why mapping and prioritizing your stakeholders is an important exercise. The kicker here is that there is no definitive list of stakeholders to get you started.
Influencer Marketing

Going beyond press contacts

Engaging with non-media stakeholders is an important part of any PR strategy. But a lot of communications professionals find the task of reaching out to stakeholders they have never worked with before daunting. If you feel the same, you are probably asking yourself: How am I supposed to find them? How can I make that initial connection? How do I get started?
Influencer Marketing

What is Influencer Marketing?

Influencer marketing has been around for a good few years. But it has only recently come into focus for many brands and agencies.
Influencer Marketing

How to reach out to influencers

Remember creating relationships doesn’t happen overnight. Imagine if you proposed on the night of your first kiss. Probably a bit too much, a bit too soon. Integrity, honesty and patience are key to building any relationship whether personal or professional.
Influencer Marketing

Influencer marketing campaign examples

From the widest ranging consumer campaigns to niche B2B, here’s some examples of the power of influencer marketing.
Influencer Marketing

How to Influence the Influencers (It’s Simpler than You Think)

You know you need influencers to pay you attention. But it’s all too easy to be blinded by their importance to your strategy instead of your importance to theirs.
Influencer Marketing

How to Keep Up With Influencers in 10 Minutes per day

Keeping up with your influencers’ latest articles and social media posts is one of the most important things you can do as a PR professional. It’s a very simple, very effective way to know what’s on their minds from day to day, which will help you send better pitches, add more value, and stay relevant to media contacts.
Influencer Marketing

The Key to Building Relationships with Journalists

The reach of your PR initiatives is highly dependent on the quality of your relationships with the journalists in your field. The key to strengthening these relationships is simple – help journalists become better journalists.
Influencer Marketing

21 Tips to Seed a Conversation

You’ve heard us say before that the primary goal of your PR efforts should be to tell a story worth talking about. When you tell a good story about your brand, your fans and customers will naturally want to share it with their friends, sparking conversations and ultimately leading to new business.
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