How Ingredient Communications personalized their PR with Prezly
For a small, specialist team, efficiency is everything. Watch how Ingredient Communications streamlined their workflow and reduced admin with Prezly.
Ingredient Communications is a specialist B2B PR agency operating in a highly targeted niche.
Their work depends on precision – reaching the right journalists, with the right message, at the right time. That’s hard to do with generic tools.
The biggest issue? Lack of personalization.
The single biggest difficulty we had was that the platform we were using didn't personalize the pitch emails that we were sending to journalists, which actually sounds like a really, really small thing, but in fact is a really, really huge thing.
When Prezly first spoke with Richard in 2017, we didn't have those personalization options in place either. But we listened to what PR people were telling us, and when we came back to Richard in 2018, campaign personalization was up and running.
"One of the things that really impressed me was that Prezly had listened and had improved their product. It was exactly what we were looking for."
Today, Richard and his team run their entire PR workflow with Prezly, from contact management to pitching, to creating visually beautiful and effective newsrooms that they use to help wow new clients. In short? Prezly has become an integral member of their team.
What I want to emphasize is that Prezly is really integrated into our business. It makes our lives a whole lot easier. It makes what we do as effective as it possibly could be.
We do use other software tools, but Prezly is probably the single most important one that we have for our day-to-day business.
Email campaign personalization
Contact management
Newsroom publishing
Support
Prezly delivers on all the fundamentals. It should definitely be under consideration by anyone who's looking to streamline and improve their press release distribution function, their database storage function, their pitching function.
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