Press Release Guide 2024

Articles on how to write press releases & pitch like the pro you are.

Press Release Guide *2024*

The world may have gone digital, but PR is still very much about people. I love how refreshingly simple yet on-point Prezly's guide to PR pitching is. Bravo!

Shonali Burke
Shonali BurkeGrowth Strategist
Shonali Burke

Step 1. Define your audience

Before you can write a masterful press release, you need to have a clear picture of the audience that the person you're pitching serves. These articles will give you a grounding in how you should think about your press release and the story you want to tell.

Step 2. Write the press release

Where 20th-century press releases could get away with being all text, a modern PR has to include information in the format best-suited to your audience – that may be a video, tweet or TikTok. This meaty section guides you through every part of the process, from developing your headline to the major PR mistakes to avoid.

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Join PR teams at Ogilvy, Sony, Sennheiser, IKEA and more in writing and sharing multimedia, multi-lingual press releases with Prezly's PR software.

Step 5. Press release distribution

Ok, now you have your press release. How do you get it out there? The answer to that question depends on the type of news you're sharing, your audience, and the goal of your campaign.

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