The Best Technology Press Release Examples

Wondering what to include in a press release for the tech industry? Whether you’re a seasoned expert or a fresh-faced startup, our top-performing technology press release examples will teach you the industry’s best practice.

The Best *Technology* Press Release Examples

What is a tech press release?

A technology press release does what it says on the beautifully designed, minimalist packaging: announces tech news. Normally that involves a mix of sleek images, hyperbole, and tech specifications. And a lot of space gray.

The most common type of tech press release is a product launch announcement, but you'll also see stories about partnerships, research, and events.

While software is a subset of technology, for the purpose of clarity we'll focus here on physical technological products and the brands that build them.

See also, software press release examples.

Whatever your announcement, here are a few elements common to the most talked about tech press releases.

  • Stunning hi-res product images
  • In-situ photos (aspirational, show the product in use)
  • Spec sheet with the technical details
  • Context of how your product stacks up against the latest tech advancements
  • Compatibility with existing tools
  • Localized regional info (release dates, price)
  • Availability and stockists
  • Review sample opportunity
  • Existing reviews and unboxings (bonus points for embedding social media posts from the reviewer)
#LikeABosch: Bosch lanceert IoT-imagocampagne
#LikeABosch: Bosch lanceert IoT-imagocampagne
HYPERLOOP ONE CAN HELP TRANSFORM THE KINGDOM AND BE PART OF VISION 2030 DELIVERY
HYPERLOOP ONE CAN HELP TRANSFORM THE KINGDOM AND BE PART OF VISION 2030 DELIVERY
Sennheiser at InfoComm 2019
Sennheiser at InfoComm 2019
HP Raises the Bar for Its Category-Defining Stream Notebooks with New Colors, Impressive Power and Thinner Designs
HP Raises the Bar for Its Category-Defining Stream Notebooks with New Colors, Impressive Power and Thinner Designs
Prezly grows 400% as brands tackle accelerating audience expectations
Prezly grows 400% as brands tackle accelerating audience expectations
Mastercard place la tranquillité d’esprit du consommateur au centre des innovations du Mobile World Congress 2019
Mastercard place la tranquillité d’esprit du consommateur au centre des innovations du Mobile World Congress 2019
World premiere of Oculus virtual reality film transports SXSW viewers to a hospital ship
World premiere of Oculus virtual reality film transports SXSW viewers to a hospital ship
Samsung introduceert ’s werelds eerste 8K QLED signage displays
Samsung introduceert ’s werelds eerste 8K QLED signage displays
Hear It To Believe It
Hear It To Believe It
HP Opens CES 2019 with Stunning Displays, PCs and Security Innovations
HP Opens CES 2019 with Stunning Displays, PCs and Security Innovations
NIEUWS: Telenet brengt kijkgedrag bij kids in kaart
NIEUWS: Telenet brengt kijkgedrag bij kids in kaart
Hyundai ‘Walking Car Concept’ es el futuro en los servicios de rescate
Hyundai ‘Walking Car Concept’ es el futuro en los servicios de rescate
Cowboy reinvents the electric bike and raises $3 million to transform urban mobility
Cowboy reinvents the electric bike and raises $3 million to transform urban mobility
Ambi is Reimagining the Higher Education Experience with a New Product Class and $6.5M in Funding
Ambi is Reimagining the Higher Education Experience with a New Product Class and $6.5M in Funding
Lenovo names Ashton Kutcher as its newest product engineer
Lenovo names Ashton Kutcher as its newest product engineer
Telenet has been given the green light from the European Commission for the acquisition of BASE Company NV
Telenet has been given the green light from the European Commission for the acquisition of BASE Company NV
Global conglomerate JJSEA publish & distribute their newsletter through Prezly
Global conglomerate JJSEA publish & distribute their newsletter through Prezly
Important milestone for Porsche's Formula E project
Important milestone for Porsche's Formula E project
Video helps tell the story in Shopify x JD.com launch
Video helps tell the story in Shopify x JD.com launch
The sound of creativity: Neumann at the heart of Berlin’s creative village
The sound of creativity: Neumann at the heart of Berlin’s creative village
Tech giant Orange makes an announcement
Tech giant Orange makes an announcement
Sennheiser's "Meet the TeamConnect Family Roadshow 2023" is a global tour showcasing their business communication portfolio.
Sennheiser's "Meet the TeamConnect Family Roadshow 2023" is a global tour showcasing their business communication portfolio.
Sony equips journalists with the assets they need to tell their story
Sony equips journalists with the assets they need to tell their story
Huawei werkt de ‘Onvoltooide Symfonie’ van Schubert af met een smartphone en AI
Huawei werkt de ‘Onvoltooide Symfonie’ van Schubert af met een smartphone en AI
Sony unveils INZONE Buds – truly wireless gaming earbuds with the industry’s longest battery lifei, advised by Fnatic
Sony unveils INZONE Buds – truly wireless gaming earbuds with the industry’s longest battery lifei, advised by Fnatic
Everything journalists need
Everything journalists need
Tech giant Huawei unveils their new power performers
Tech giant Huawei unveils their new power performers
100% on-brand
100% on-brand
Prezly's own monthly changelog announcement
Prezly's own monthly changelog announcement
Providing the specs for a technical product
Providing the specs for a technical product
Sennheiser goes full TikTok
Sennheiser goes full TikTok
Our tech, your domain
Our tech, your domain

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