Press Release Guide 2022: How to write & pitch like a pro
A library of resources containing everything you need to write the best press release, from top industry examples to templates that suit any taste.
Defining your audience
Before you can write a masterful press release, you need a clear picture of who you're writing it for. I don't just mean a particular publication or sector; you need to think about the audience that your contacts are creating content for. Find an angle that appeals to them and you've done the journalist's (blogger's, YouTuber's...) work for them.
These articles will give you a grounding in how you should think about your press release and the story you want to tell.
Writing your press release
Now that you have the flavour of what a press release is and what it aims to do, you can try your hand at writing one yourself. Where 20th-century press releases could get away with including only text alongside a few pictures, a modern press announcement needs to be able to cater to your chosen audience and their preferred formats. That could be video, tweets, TikTok, audio snippets, virtual reality – the list is growing by the minute.
Below you'll find guidance on every part of the process, from developing your headline to the major writing mistakes to avoid.
Press release examples
The best way to learn is through experience; the second-best way to learn is from the experience of others. In this chapter, you'll find collated more than 150 of the best press release examples from brands around the world. We've divided the collection into categories to help you find the examples most relevant to you.
Press release examples by sector
A press release for any occasion
Every piece of news, every announcement is different – and that's before we look at industry dynamics. Use the resources in this chapter to get familiar with the trends and practices that best relate to your niche.
Press release distribution
Ok, now you have your press release. How do you get it out there? Who do you send it to? The answer to those questions depends on the type of news you're sharing, your audience, and the goal of your campaign.
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