Press Release Guide 2022: How to write press releases & pitch like a pro

Step 2. Write the press release

Where 20th-century press releases could get away with being all text, a modern PR has to include information in the format best-suited to your audience – that may be a video, tweet or TikTok. This meaty section guides you through every part of the process, from developing your headline to the major PR mistakes to avoid.

Academy: How to write a good press release that'll get picked up by the media
Content Creation

How to write a good press release that'll get picked up by the media

Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.
Academy: The perfect press release length: how long should a press release be? We asked the experts
Press Release Guide

The perfect press release length: how long should a press release be? We asked the experts

We're passionate about press releases around here.
Academy: 5 great press release quotes and how to write them
Content Creation

5 great press release quotes and how to write them

The quote is the only part of your press release that journalists can't change. Here's how you can make it shine.
Academy: 5 things editors want you to know about your media pitch
Media Pitch

5 things editors want you to know about your media pitch

Learn what editors want from you, how to pitch, how to get coverage.
Academy: Adding images & video to your press release: Does it help? (Case Study)
Content Creation

Adding images & video to your press release: Does it help? (Case Study)

Tips on what media to include in your visual press release to help journalists and influencers tell your story
Academy: Free press release template and how to use it (with industry examples)
Press Release Guide

Free press release template and how to use it (with industry examples)

Download a template outlining all the essential parts of a press release, and get the lowdown on how to structure your story.
Academy: Press release format 2022: The checklist for formatting a press release that rocks
Content Creation

Press release format 2022: The checklist for formatting a press release that rocks

Yes, you know what to write about. You've got the right angle. But how will you structure it to make it a showstopper?
Academy: Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)
Distribution

Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)

No pressure, but a good press release headline will either completely make or break your entire press release.
Academy: Social media PR for Facebook, Twitter & Instagram: 5 Examples + How-To
Social Media

Social media PR for Facebook, Twitter & Instagram: 5 Examples + How-To

Academy: 9 Questions that Help Your Social Media Press Release Get Noticed
Social Media

9 Questions that Help Your Social Media Press Release Get Noticed

Academy: How to write a killer social media press release (+ examples)
Content Creation

How to write a killer social media press release (+ examples)

The lowdown on how to write a social media press release that will win coverage and dazzle your audience.
Academy: Bad press release mistakes (and how to fix them, with examples)
Content Creation

Bad press release mistakes (and how to fix them, with examples)

Your press release is the foundation of a successful PR strategy, but most of the releases we see fall far short of remarkable. Whether you’re writing your first press release or your 1,000th, sometimes it is good to evaluate your process.

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