Press Release Guide 2023: How to write press releases & pitch like a pro
Step 1. Define your audience
Before you can write a masterful press release, you need to have a clear picture of the audience that the person you're pitching serves. These articles will give you a grounding in how you should think about your press release and the story you want to tell.
What is a press release, and do they even matter in 2023?The internet moves fast. It's hard to tell what is still important, and what is a relic of a bygone era.
How to build a better PR media list (the best tools & template)An in-depth guide to setting up and managing your PR contacts
How to write a fashion press release that sparks a movement (Case Study)We speak with Manon Acke, founder of the incredible Two Is A Crowd, about her recent campaign win and the press release that made it all happen
Step 2. Write the press release
Where 20th-century press releases could get away with being all text, a modern PR has to include information in the format best-suited to your audience – that may be a video, tweet or TikTok. This meaty section guides you through every part of the process, from developing your headline to the major PR mistakes to avoid.
How to write a good press release that'll get picked up by the mediaLessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.
The perfect press release length: how long should a press release be? We asked the expertsMaximizing your press release goodness by knowing the ideal length
5 great press release quotes and how to write themThe quote is the only part of your press release that journalists can't change. Here's how you can make it shine.
5 things editors want you to know about your media pitchLearn what editors want from you, how to pitch, how to get coverage.
Adding images & video to your press release: Does it help? (Case Study)Tips on what media to include in your visual press release to help journalists and influencers tell your story
Free press release template and how to use it (with industry examples)Download a template outlining all the essential parts of a press release, and get the lowdown on how to structure your story.
Press release format 2023: The checklist for formatting a press release that rocksYes, you know what to write about. You've got the right angle. But how will you structure it to make it a showstopper?
Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)No pressure, but a good press release headline will either completely make or break your entire press release.
Social media PR for Facebook, Twitter & Instagram: 5 Examples + How-To
9 Questions that Help Your Social Media Press Release Get Noticed
How to write a killer social media press release (+ examples)The lowdown on how to write a social media press release that will win coverage and dazzle your audience.
Bad press release mistakes (and how to fix them, with examples)Your press release is the foundation of a successful PR strategy, but most of the releases we see fall far short of remarkable. Whether you’re writing your first press release or your 1,000th, sometimes it is good to evaluate your process.
Step 3. Types of press release
Every PR is different – and that's before we even look at industry dynamics. Use the resources below to get familiar with the practices that best relate to your announcement.
How to write a company launch press release (and the biggest mistakes to avoid)So, you're opening a new business. Congratulations! Now let's tell the world.
How to write a press release for your event according to the experts (with real-life examples)Expert advice on how to announce and follow up on your big day.
Press release for a (new) product with examplesYour brand is releasing a shiny new product, and you're ready to craft the perfect product press release to tell everyone. Let's discuss the best ways to get eyes on your goods.
Step 4. Press release examples
The best way to learn is through experience; the second-best way to learn is from the experience of others. Here you'll find more than 150 of the best press release examples from around the world. We've divided the collection into categories to help you find the examples most relevant to you; here are the Top 3.See all press release examples
Press Release Examples for EventsWant to master event PR? Learn how to write a press release for an event and get inspired by our very best events press release examples & templates.
Gaming Press Release ExamplesWondering how to write a great video game press release? Wonder no longer. Here are some of the top-performing gaming press releases published with Prezly in the past 3 years.
Technology Press Release ExamplesWondering what to include in a press release for the tech industry? Whether you’re a seasoned expert or a fresh-faced startup, our top-performing technology press release examples will teach you the industry’s best practice.
Step 5. Press release distribution
Ok, now you have your press release. How do you get it out there? The answer to that question depends on the type of news you're sharing, your audience, and the goal of your campaign.