Press Release Guide 2023: How to write press releases & pitch like a pro

Step 1. Define your audience

Before you can write a masterful press release, you need to have a clear picture of the audience that the person you're pitching serves. These articles will give you a grounding in how you should think about your press release and the story you want to tell.

Press Release Guide

What is a press release, and do they even matter in 2023?

The internet moves fast. It's hard to tell what is still important, and what is a relic of a bygone era.

Email Marketing

How to build a better PR media list (the best tools & template)

An in-depth guide to setting up and managing your PR contacts

Content Creation

How to write a fashion press release that sparks a movement (Case Study)

We speak with Manon Acke, founder of the incredible Two Is A Crowd, about her recent campaign win and the press release that made it all happen

Step 2. Write the press release

Where 20th-century press releases could get away with being all text, a modern PR has to include information in the format best-suited to your audience – that may be a video, tweet or TikTok. This meaty section guides you through every part of the process, from developing your headline to the major PR mistakes to avoid.

Content Creation

How to write a good press release that'll get picked up by the media

Lessons on finding your angle, writing your headline, creating a press kit and publishing your story, learned from more than 150 of the industry's top press releases.

Press Release Guide

The perfect press release length: how long should a press release be? We asked the experts

Maximizing your press release goodness by knowing the ideal length

Content Creation

5 great press release quotes and how to write them

The quote is the only part of your press release that journalists can't change. Here's how you can make it shine.

Media Pitch

5 things editors want you to know about your media pitch

Learn what editors want from you, how to pitch, how to get coverage.

Content Creation

Adding images & video to your press release: Does it help? (Case Study)

Tips on what media to include in your visual press release to help journalists and influencers tell your story

Press Release Guide

Free press release template and how to use it (with industry examples)

Download a template outlining all the essential parts of a press release, and get the lowdown on how to structure your story.

Content Creation

Press release format 2023: The checklist for formatting a press release that rocks

Yes, you know what to write about. You've got the right angle. But how will you structure it to make it a showstopper?

Distribution

Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)

No pressure, but a good press release headline will either completely make or break your entire press release.

Social Media

Social media PR for Facebook, Twitter & Instagram: 5 Examples + How-To

Social Media

9 Questions that Help Your Social Media Press Release Get Noticed

Content Creation

How to write a killer social media press release (+ examples)

The lowdown on how to write a social media press release that will win coverage and dazzle your audience.

Content Creation

Bad press release mistakes (and how to fix them, with examples)

Your press release is the foundation of a successful PR strategy, but most of the releases we see fall far short of remarkable. Whether you’re writing your first press release or your 1,000th, sometimes it is good to evaluate your process.

Step 3. Types of press release

Every PR is different – and that's before we even look at industry dynamics. Use the resources below to get familiar with the practices that best relate to your announcement.

Press Release Guide

How to write a company launch press release (and the biggest mistakes to avoid)

So, you're opening a new business. Congratulations! Now let's tell the world.

Press Release Guide

How to write a press release for your event according to the experts (with real-life examples)

Expert advice on how to announce and follow up on your big day.

Press Release Guide

Press release for a (new) product with examples

Your brand is releasing a shiny new product, and you're ready to craft the perfect product press release to tell everyone. Let's discuss the best ways to get eyes on your goods.

Step 4. Press release examples

The best way to learn is through experience; the second-best way to learn is from the experience of others. Here you'll find more than 150 of the best press release examples from around the world. We've divided the collection into categories to help you find the examples most relevant to you; here are the Top 3.

See all press release examples

Press Release Examples for Events

Want to master event PR? Learn how to write a press release for an event and get inspired by our very best events press release examples & templates.

Gaming Press Release Examples

Wondering how to write a great video game press release? Wonder no longer. Here are some of the top-performing gaming press releases published with Prezly in the past 3 years.

Technology Press Release Examples

Wondering what to include in a press release for the tech industry? Whether you’re a seasoned expert or a fresh-faced startup, our top-performing technology press release examples will teach you the industry’s best practice.

Step 5. Press release distribution

Ok, now you have your press release. How do you get it out there? The answer to that question depends on the type of news you're sharing, your audience, and the goal of your campaign.