Fashion Press Release Examples that Steal the Show

Have a product launch coming up? Take a look at these top-performing fashion press release examples to get your imagination strutting.

*Fashion* Press Release Examples that Steal the Show

What is a fashion press release?

A fashion press release covers just that – the fashion industry. For all intents and purposes, it's a regular press release that leans more towards visuals, for example, including galleries showing off new product lines or footage from Fashion Week.

Fashion PR is often closely related to retail press releases, often concerning the launch of an upcoming fashion line or a product roundup. For this reason, you're more likely to see transactional information – like pricing and outlets – in this type of press release.

Your fashion press release would do well to include:

  • Headline with seasonal context (e.g. "Spring '24 collection")
  • Introduction summarizing your story
  • Any relevant names and dates
  • Vibrant imagery and media assets
  • Pricing and sizing information if launching apparel
  • Sustainability and material information
  • Links to your socials and outlets
  • Your contact details

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