How to write the best PR email pitch

  • What's the best way to approach a journalist?

  • How do I write a pitch that gets 50%+ opens?

  • How long should my subject line be?

Get the answers, a step-by-step walkthrough of how to build great relationships with the media, best practice based on 16 million pitches and more. 100% free.

Thanks! Check your email for your free guide to pitching, including original stats and templates – or click to view it right here :)

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Take the first step to building relationships that last

Spray-and-pray pitching doesn't work for long-term PR – we all know that. Yet it remains the industry norm. Results rarely come, and along the way you hurt your relationships with your contacts, burning bridges that are very hard to rebuild.

But true value lies in building out mutually beneficial relationships with those people. And you can only do that with time, hard work and strategy. There is no shortcut – but there are some handy guidelines, and there's data :)

This guide is the result of a great deal of knowhow shared by the best PR people we know. We hope you find it useful.


The world may have gone digital, but PR is still very much about people. I love how refreshingly simple yet on-point Prezly's guide to PR pitching is. Bravo!

Shonali Burke
Shonali BurkeGrowth Strategist
Shonali Burke

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