Download your free pitching pack

How to write the best PR email pitch

  • What's the best way to approach a journalist?

  • How do I write a pitch that gets 50%+ opens?

  • How long should my subject line be?

Get the answers, a step-by-step walkthrough of how to build a great media relationship, best practice based on 16 million pitches, a Prezly trial and more. 100% free.

Take the first step to building relationships that last

Spray-and-pray pitching doesn't work for long-term PR – we all know that. Yet it remains the industry norm. Results rarely come, and along the way you hurt your relationships with your contacts, burning bridges that are very hard to restore.

But true value lies in building out mutually beneficial relationships with those people. And you can only do that with time, hard work and strategy. There is no shortcut – but there are some handy guidelines, and there's data :)

This guide is the result of a great deal of knowhow shared by the best PR people we know. We hope you find it useful.

Your free pitching pack includes...

The world may have gone digital, but PR is still very much about people. I love how refreshingly simple yet on-point Prezly's guide to PR pitching is. Bravo!
Shonali Burke, Growth Strategist

About Prezly

Hi there! Is that a new top? New haircut? You have kind eyes. It's wonderful to meet you :)

Prezly is an all-in-one comms tool that helps PR teams all around the world to manage their complete workflow, from managing media lists using our purpose-built CRM, to publishing newsrooms, sending pitches and reporting on coverage. Here, let us show you around.

estee lauder logo

Whether you’re running PR in-house or as part of a big agency, we have all the tools you need to deliver the right story to each contact, every time.


Create effective press releases and publish them in a fully on-brand multimedia newsroom complete with all the assets your audience could want.


Create beautiful online newsrooms, publish your stories, embed multimedia and build your audience, all without relying on your tech team.


Save time on reporting. Prezly links each news piece with an author, outlet and story, so you can get performance data and report in just a few clicks.

I love Prezly. It is easy, practical, and super accessible for stakeholders. It has made my life much easier.
Dominique Nellens, Estée Lauder
Read Case Study

Find out if Prezly is the right solution for you

Want to see what Prezly has to offer first-hand? Start a trial to try out our Premium Plan free for 14 days, no credit card required.

illustration demo form