How to write the best PR email pitch
What's the best way to approach a journalist?
How do I write a pitch that gets 50%+ opens?
How long should my subject line be?
Get the answers, a step-by-step walkthrough of how to build a great media relationship, best practice based on 16 million pitches, a Prezly trial and more. 100% free.
Take the first step to building relationships that last
Spray-and-pray pitching doesn't work for long-term PR – we all know that. Yet it remains the industry norm. Results rarely come, and along the way you hurt your relationships with your contacts, burning bridges that are very hard to restore.
But true value lies in building out mutually beneficial relationships with those people. And you can only do that with time, hard work and strategy. There is no shortcut – but there are some handy guidelines, and there's data :)
This guide is the result of a great deal of knowhow shared by the best PR people we know. We hope you find it useful.
Your free pitching pack includes
Step-by-step guide to building a great pitching strategy
Insights from 16 million emails on what makes the best pitch
Printable strategy framework to help plan ahead
How to achieve results with a free 14-day Prezly trial
“The world may have gone digital, but PR is still very much about people. I love how refreshingly simple yet on-point Prezly's guide to PR pitching is. Bravo!”
About Prezly
Hi there! Is that a new top? New haircut? You have kind eyes. It's wonderful to meet you :)
Prezly is an all-in-one comms tool that helps PR teams all around the world to manage their complete workflow, from managing media lists using our purpose-built CRM, to publishing newsrooms, sending pitches and reporting on coverage. Here, let us show you around.
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Whether you’re running PR in-house or in a big agency, we have the tools you need to deliver the right story to each contact, every time.
Stories
Publish your most important stories in fully branded newsrooms, complete with all the multimedia assets your audience could want.
Campaigns
Get better results by sending targeted campaigns to your most important contacts and seeing how they engage with your content.
Coverage
Prezly links each news piece with an author, outlet and story, so you can get performance data and report in just a few clicks.
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