EIN Presswire Reviews: What Users Say, What It Costs, and Whether It's Right for You

EIN Presswire is a budget press release distribution service, part of Newsmatics, with plans starting at $149 per release.

On Trustpilot it holds 2.9 out of 5, and on G2 it sits at 3.5 out of 5, with reviewers split between praising its low cost and fast approval, and criticizing inconsistent content rejection and limited support. This guide breaks down what EIN Presswire offers, what those reviews say, current pricing, and how it compares to other distribution options.

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EIN Presswire prides itself as being an industry leading distribution service well regarded in the global press release sphere. What sets it apart is its claim for laser-focused targeting – you can hit specific industries, regions, or even go straight for individual journalists. On the flip side, while EIN Presswire is handy for niche targeting, it doesn’t have the broad reach of bigger players like PR Newswire.

Plus, there are no sneaky extra charges for things like images, videos, or links – it’s all included.

If you haven't used many newswire before, it's worth understanding here that they do not guarantee quality coverage – in fact, it's almost the opposite. Wires like EIN Presswire will share your news and will normally be good for getting your press release copied onto news aggregator sites – great for brand mentions, not so much for think pieces, features, or what we would normally consider quality earned media.

That said, if you just need your brand name to appear in more search results – for instance, so flood searches of your brand name with a specific news item – EIN Presswire can be a solid option.

Let’s take a quick look at the nitty gritty of what EIN Presswire offers:

• News distribution to major sites – Press releases are sent to search engines, news aggregation platforms, and media databases to maximize visibility
• No subscription required – Unlike some services that charge ongoing fees, EIN Presswire lets you pay per release or purchase bundles, so there are no long-term commitments
• Flexible pricing options – Whether you need one press release or multiple, you can choose a plan that fits your budget
• User-friendly platform – The process of submitting and distributing a news release is straightforward, even for beginners

But of course, it isn't all sunshine and roses. Here's what people who use EIN Presswire have to say about their experience.

Like any service, EIN Presswire has its strengths and weaknesses. Here’s a quick look at what users love and where they think the service falls short.

• Affordable pricing – Compared to big-name competitors, EIN Presswire is budget-friendly and accessible for smaller businesses. 
• Decent distribution reach – Press releases get picked up by search engines and various media outlets, increasing visibility. 
• Simple & straightforward – No complicated setup; just upload your press release and hit send. 
• No hidden fees – What you see is what you get, no surprise charges or forced memberships.

• Customer support can be hit or miss – Some users report slow response times and difficulty getting assistance when needed.
• Results may vary – Not all press releases gain traction, and some users feel their news didn’t reach the right audience, leading them to consider using an other press wire service due to dissatisfaction with the visibility and results.
• Limited information about the company – EIN Presswire doesn’t share much about its background, leadership, or track record, which raises transparency concerns.
• Distribution quality is mixed – Some users find their press releases appearing on low-traffic sites that don’t add much value.

EIN Presswire offers a few different pricing options with features and cost varying depending on services provided.

The basic plan may be on the cheaper side compared to competitors, but some users feel the distribution quality of their press wire service doesn’t always match the price.

• Trustpilot Rating: 2.9/5 
• G2 Rating: 3.5/5
• Pros highlighted by users: Affordable, easy-to-use platform, no hidden costs.
• Cons highlighted by users: Limited customer support, inconsistent distribution results, and lack of transparency.

But don’t just take our word for it, here it is from the horse's mouth:

Source: G2.

Source: G2.

Source: Trustpilot.

Source: Trustpilot.

As you can see, EIN Presswire reviews can be super polarising, with some users reporting amazing experiences with positive results gained from their press releases, and others condemning the quality of distribution and customer service.

Suffice it to say, user experiences are inconsistent, which may give businesses pause when considering EIN Presswire for their distribution needs.

The recurring themes are specific, not just "mixed reviews." On the positive side, reviewers most often cite how quickly releases get approved and how easy the platform is to use for a first submission. On the negative side, the most repeated complaints are arbitrary content rejection (releases getting rejected for unclear reasons) and unused credits expiring before they can be spent.

Here's the mechanism worth understanding first: when a newswire syndicates your release, it's publishing one document to dozens of partner sites at once, not earning dozens of independent stories. Google generally treats syndicated copies as duplicate content pointing back to one source, so the "we distribute to 200+ sites" pitch is really one release with many delivery URLs, not 200 separate pieces of coverage.

Newswire services like EIN Presswire can seem like a great idea, but they come with a few major drawbacks:

• “Spray and pray” approach – Your news releases go out everywhere, but that doesn’t mean journalists or media outlets will pick them up.
• Low engagement – Your announcement might get buried under thousands of other press releases.
• Spammy distribution – Some newswires send releases to random or low-quality sites, which won’t help your brand.
• High competition – There’s a flood of press releases daily, so standing out is tough.
• Pricing varies wildly – Some services charge way more than others, and results don’t always justify the cost.

Instead of blasting your press release everywhere and hoping for the best, targeted distribution can be much more effective:

• Reach the right people – You can send your release directly to relevant journalists and industry media.
• Better pickup rates – Personal outreach increases the chances of getting real media coverage.
• More bang for your buck – Instead of spending on mass distribution with uncertain results, targeted outreach helps ensure your message gets noticed.

If you want to try a targeted approach, Prezly is a great alternative with a free trial available.

Yes. It's a real, established distribution service, not a scam, with thousands of releases sent through it. "Legit" and "effective for earned media" are different questions though: it reliably does what it says (distributes your release), but that's a different outcome from getting a journalist to write about you.

Marginally, and mostly for brand-name search visibility rather than search rankings for competitive terms. A syndicated release can get your brand name indexed across more pages, but as explained above, it's largely one piece of content duplicated, not the kind of unique, linkable content that moves rankings.

Mainly price and reach. EIN Presswire starts at $149 per release with a smaller network; PR Newswire starts at $350 and has broader, more established media relationships. Neither guarantees journalist pickup, they guarantee distribution.

Sometimes, indirectly, when a release gets picked up by a partner site that's itself indexed in Google News. EIN Presswire's own release pages are not a reliable path into Google News on their own.

If EIN Presswire doesn’t seem like the right fit now you’ve seen what others are saying, here are six other press release distribution options to consider: For the fuller picture, see our roundup of press release distribution services and, if PR Newswire is your main comparison point, our list of PR Newswire competitors and alternatives.

• Cost: $120/month with a 14-day free trial
• G2 Rating: 4.3/5

Key features:

• Comprehensive tools: Prezly isn’t just about press release distribution; it’s a full PR management platform that helps you manage journalist relationships, create multimedia press releases, track coverage, and monitor results
• Great for relationship building: The PR CRM helps you nurture and manage relationships with journalists, making your outreach more effective
• Customizable: With options to add custom domains, white-label sites, and user permissions, you can tailor Prezly to your specific needs
• Free trial: You can test drive the platform for 14 days without needing to provide credit card details, so you can see if it’s the right fit
• Scalable for agencies: The Agency plan is specifically designed for PR firms, offering flexibility for businesses of different sizes

Prezly offers a full-featured approach to PR that’s both budget-friendly and customizable, making it perfect for businesses that want to manage their press relations more effectively without breaking the bank.

Unlike EIN Presswire, Prezly helps you build real relationships with journalists rather than just sending out mass releases. Plus, the free trial lets you test all features without a commitment! Try it here for 14 days and start creating press releases like a pro!

Start 14-day free trial

• Cost: Starts at $350 per release (more about PR Newswire's pricing)
• G2 rating: 3.9/5
• Pros: Extensive reach for maximum exposure, highly reputable as an industry leader with strong media relationships and scalable distribution allowing for regional or national targeting based on budget and need.
• Cons: High starting price with additional costs for longer press releases, limited targeting for broad distribution which means less precision for reaching niche audiences and a complex pricing structure with costs varying based on word count and location, making it difficult to estimate expenses upfront.
• See also: EIN Presswire vs PR Newswire for a direct comparison.

• Cost: Starts at $760 per release (more about Business Wire's pricing)
• G2 rating: 4.1/5
• Pros: Better targeting allowing business to reach more specific audiences, strong industry presence as a well respected service widely used by corporations and professionals, and international distribution which is ideal for businesses looking to expand their reach beyond the U.S.
• Cons: High costs starting at $760 per release, plus steep additional fees for extra words and multimedia, complex pricing which includes multiple add ons and a less broad reach making it less suitable for general press release distribution. 

• Cost: Contact sales team for pricing (see GlobeNewswire's pricing research)
• G2 rating: 4.4/5
• Pros: Ideal for financial announcements including earnings reports, mergers, acquisitions and investor focused news, high quality syndication with strong presence in finance and business media, ensuring credibility and industry-specific targeting which offers distribution to specialized industry websites.
• Cons: Pricing not transparent; with no publicly available pricing, business must contact sales for a quote, less suitable for general news as it is tailored to corporate and financial information rather than broad press release distribution and potentially expensive given its focus on investor relations and corporate announcements which indicates pricing will be at the higher end. 

• Cost: Starts at $399 per release
• G2 rating: 4.1/5
• Pros: A personalized service offering a more tailored approach to press release distribution, reviewing each release for quality before it is sent out, credibility Partnering with PR Newswire means access to reputable media outlets, journalists, and niche publications and good for small businesses & startups who want significant reach without breaking the bank.
• Cons: Mid-range pricing at $399 per release, this may be too expensive for very small businesses or entrepreneurs with tight budgets, slower process compared to more automated services, which may not be ideal if speed is a priority, and multiple pricing plans with additional costs for add on services meaning business may find themselves paying more for the service they need.

• Cost: Starts at $110 per release (more about PRWeb's pricing)
• G2 rating: 3.8/5
• Pros: Affordable at $110 per release offering a lower-cost alternative for smaller businesses and startups, wide distribution to online news sites, search engines, and industry platforms, with tools for social media sharing to enhance visibility, and unlimited media assets in all pricing plans allowing for dynamic press releases at any price point.
• Cons: Limited reach that doesn’t offer exposure in high-profile outlets or international media, making it less ideal for larger-scale press releases. Less targeting & analytics compared to higher end options and high upper limit of pricing plans at $455 for their premium service.

If you do go with EIN Presswire: create an account, pick a package based on your reach and word count needs, submit your release for review, and track pickup through their reporting dashboard. Approval typically takes a day or two.

If you’re looking for a cheap and easy way to get your press release out there, EIN Presswire is worth considering. It’s best for small businesses, startups, and those who just need a quick and affordable distribution option. Just bear in mind, that coverage is never guaranteed.

However, if quality, engagement, and real media pickup are your goals, you may want to explore more targeted alternatives.