Automotive Press Release Examples to get your Motor Running
Got a news release coming up? Step it up a gear. Check out these top-performing automotive press release examples published through Prezly.
Automotive press releases cover exactly the sort of thing you would expect: flashy cars, dealerships, manufacturing, supply chain – basically, anything that goes vroom and the ecosystem around it.
There may be crossover between automotives and topics like sports or press releases for events, especially when F1 season rolls round.
The main things that differentiate automotive PR from a run-of-the-mill launch of, say, Krispy Kreme's new donut line?
Two things: technical specs, and shiny, shiny visuals.
Besides that, press releases focusing on the automotive will also do well to include the general bullets of PR best practice:
- Clear headline and storytelling
- Branding (logo, typeface, company colors)
- Header image to catch attention
- Quotes
- Boilerplate
- Spec sheet
- Gallery of multimedia (photos, video, etc)
- That "new car" smell
Cruise through the examples below to get a feel of what revs journos' engines, then grab a free trial of Prezly to publish your very own press release.
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